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KRAFTON

Develops and publishes cross-platform games

Brand Planning Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeSeoul, South KoreaNo salary listed

About the Job

Requirements

  • At least 3 years of experience planning business, brand, or marketing strategy at a global company.
  • Experience in brand strategy within the gaming, entertainment, or technology industry.
  • Experience collaborating with diverse global stakeholders.
  • Must be able to travel internationally without restriction.

Responsibilities

  • Support development of corporate brand direction, positioning, and core messaging aligned with KRAFTON’s mid- to long-term business strategy.
  • Participate in identifying strategic agendas and creating execution roadmaps to strengthen global brand competitiveness.
  • Contribute to establishing company-wide policies and standards related to brand strategy and communications.
  • Analyze and research brand and communications trends in the global gaming and entertainment industries.
  • Identify opportunities for differentiation by analyzing the brand strategies of key competitors and leading companies.
  • Develop strategy based on analysis of brand awareness and acceptance across target markets and customer segments.
  • Research ways to strengthen KRAFTON’s brand competitiveness in major gaming markets, including Western and emerging markets.
  • Participate in strategies to align the organization around the corporate brand system, including Vision and Values.
  • Reflect brand identity across the content value chain, including investment, planning, development, and live operations.

Desired Qualifications

  • Experience working at a strategy consulting firm.
  • Native-level English communication skills.

About the Company

KRAFTON

Develops and publishes cross-platform games

Krafton is a group of independent game studios that develops and publishes video games for PC, console, and mobile. Its business model centers on delivering high-quality games and monetizing them through game sales, in-game purchases, and licensing deals, with PUBG as a flagship title. Krafton differentiates itself by coordinating a network of studios and investing in technology and publishing support rather than relying on a single in-house studio, enabling a diverse catalog and esports initiatives. Its goal is to push the boundaries of gaming and connect people through shared entertainment moments across platforms.

Company size
51-200
Company stage
IPO
Headquarters
Seongnam-si, South Korea
Founded
2007

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