New Market Launch Lead
Dutch
New Market Launch Lead
Dutch
Subscription-based online veterinary care.
Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.
We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families.
As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”
Here’s what other customers have said about Dutch Vet:
"The easiest vet visit you'll ever have.”
"More thorough than my in-person vet.”
"No nonsense, quick, easy and friendly veterinarian. Much cheaper than our regular local vet that couldn’t get us in. So glad I found Dutch!"
Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.
Dutch is piloting a new line of business: mobile vaccine clinics that bring veterinary care directly to pet owners through pop-up events at retail partner locations, starting in the Bay Area and expanding to additional cities as the model proves out. This is a build-from-zero, ambiguity-heavy role for someone who wants to own a new business line end to end
The Mobile Clinic, City Launcher will own the full lifecycle of standing up mobile vaccine clinic operations in a new market: staffing, vendor and store relationships, logistics, compliance, launch-day execution, and the post-launch P&L. Early on, this means being hands-on in the field for pilot events. As the model scales, this means turning what worked into a repeatable playbook that can be handed off to local teams as we roll out city by city.
Own the end-to-end launch plan for each new city: store/retail partner approval, event scheduling, staffing, inventory, and go-live.
Be the on-the-ground operator for early pilot events including hands-on logistics, troubleshooting, and direct coordination with vets, vet techs, and store partners.
Build and refine a repeatable city launch playbook based on what's learned at each new market, so launches get faster and more predictable over time.
Recruit, hire, and manage local staffing for each market: veterinarians or RVT/LVTs, vet assistants, and customer service reps, in partnership with Veterinary Operations.
Own relationships with retail partner locations (e.g., PetSmart) in each city securing approvals, negotiating logistics, and maintaining the partnership day to day.
Manage distributor and supply relationships to ensure vaccines, medical supplies, and equipment are reliably stocked and compliant with cold-chain requirements.
Own the P&L for each city launch: revenue, labor cost, vaccine and supply cost (including wastage), marketing spend, and setup cost and hold the business accountable to break-even and ROI targets.
Track and report on core KPIs: customers served per event, average order value, CSAT, membership opt-in and conversion rate, and event-level profitability.
Make the call on which cities and store locations to prioritize next, based on performance data from prior launches.
Partner with Marketing on local customer awareness and pre-arrival campaigns for each new market.
Partner with Legal/Compliance to ensure each new state or municipality's licensing, VCPR, and regulatory requirements are met before launch.
Partner with Tech/Product to surface field feedback on the associate app, booking flow, and payment experience, and prioritize fixes that unblock scaling.
Partner with Finance/Admin on revenue processing, GL setup, and insurance coverage for each new market.
Document what works (and what doesn't) at each stage of rollout, converting hard-won pilot lessons into standard operating procedures.
Build the operational foundation that allows this to go from a hands-on, founder-style pilot to a scalable, multi-city business line with local teams executing against a proven model.
The pilot cities hits target throughput (10 -15 pets seen per hour) and average order value ($100+) consistently.
Each event breaks even or better on a fully-loaded basis (labor, vaccines, wastage, supplies, marketing, amortized setup).
A clear, documented playbook exists that a new hire or local partner could use to launch a new city with minimal hand-holding.
Membership opt-in and paid conversion rates are tracked and improving launch over launch.
The business has a clear, data-backed point of view on which 3-5 cities to launch next.
6-8+ years in operations, market/city launch, general management, or field operations ideally at a startup that has scaled a physical, multi-location or multi-market operation (on-demand, retail, healthcare, or similar).
Direct experience owning a P&L or unit economics for a business line, store, or market and comfortable with break-even analysis, not just execution.
Strong vendor and partner negotiation skills, you'll be the face of Dutch to retail partners and local vendors.
Comfortable with genuine ambiguity: this business line doesn't have a playbook yet, and part of the job is writing the first one.
Willingness and ability to travel 60%+ during active launch periods including weekends.
Nice to have: experience in veterinary, healthcare, or another regulated field where compliance and licensing are part of standing up a new market.
Competitive compensation
Health, dental, and vision insurance
Flexible PTO
401k plan
Robust holiday schedule
Dutch.com provides online veterinary care through a subscription model. Pet owners access licensed veterinarians 24/7 via video calls, messaging, and tailored treatment plans, with prescriptions shipped to their home. The service covers up to five pets and includes ongoing follow-ups, aiming to offer affordable, convenient veterinary care without trips to a clinic. Unlike typical vet services, Dutch.com combines unlimited telemedicine access with home-delivery prescriptions and a fixed monthly or annual price starting at $7, making care simpler and cost-effective for households with multiple pets.
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