Alo Yoga

Direct-to-consumer yoga apparel and accessories

PR Specialist

PR & CommunicationsConfirmed live in the last 24 hours

ContractSeoul, South KoreaNo salary listedIn-person

About the Job

Requirements

Experience or internship experience in public relations, communications, marketing, events, or related fields.
Strong organizational and project coordination skills with high attention to detail.
Ability to manage multiple tasks and deadlines in a fast-paced environment.
Proficiency in Microsoft Office, including Excel and PowerPoint, and familiarity with media monitoring and reporting tools.
Strong understanding of the Korean media, influencer, and cultural landscape is a plus.
Interest in fashion, wellness, and lifestyle brands.
Strong cross-functional collaboration skills and experience operating independently with agility, accountability, and partnership.
A personal connection to wellness, yoga, or mindfulness is a meaningful plus.
English communication skills are a plus.

Responsibilities

Manage public relations sample logistics, including orders, tracking, allocations, and timely delivery to media, influencers, and partners.
Maintain and update public relations sample inventory.
Support press release distribution, media follow-ups, and coverage tracking.
Monitor and compile monthly reports, including media coverage and influencer postings.
Maintain and update media and influencer contact lists and databases.
Coordinate asset requests and delivery, including images, credits, product information, and brand materials, for media and partners.
Track competitor media coverage and industry trends.
Coordinate influencer gifting and seeding, including product consolidation, packaging, shipping, and delivery tracking.
Support talent dressing logistics, including product pulls and inventory coordination.
Maintain influencer and seeding trackers and ensure timely communication with partners.
Support execution of brand activities, including pop-ups, retail activations, and community events.
Assist with guest list management, invitations, RSVP tracking, and on-site event support.
Coordinate event assets, product deliveries, and branding materials.
Support on-site event operations, including media and influencer check-in, product setup, and event logistics.
Assist with post-event recaps.

Desired Qualifications

Team-player attitude, proactive approach, and willingness to support across multiple functions.
Passion for ALO’s brand values and lifestyle.

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

Overview

The PR Specialist supports the execution of the overall PR initiatives in close partnership with the with the PR & Marketing Sr. Manager. This role plays a critical part in executing brand initiatives on the ground, maintaining strong day-to-day communication with media and partners, and ensuring all PR operations run smoothly and efficiently. This position is 6 months contract.

Core Responsibilities

PR &Media Support

Manage PR sample logistics, including sample orders, tracking, allocations, and timely delivery to media, influencers, and partners.
Maintain and update PR sample inventory
Support press release distribution, media follow-ups, and coverage tracking.
Monitor and compile monthly report (incl. media coverage, influencer postings, etc.)
Maintain and update media and influencer contact lists and databases.
Coordinate asset requests and delivery (images, credits, product information, brand materials) for media and partners.
Track competitor media coverage and industry trends

Influencer & Community Gifting Support

Coordinate influencer gifting and seeding, including product consolidation, packaging, shipping, and delivery tracking.
Support talent dressing logistics (incl. product pulls and inventory coordination).
Maintain influencer and seeding trackers and ensure timely communication with partners.

Events & Activation Support

Support execution of brand activities incl. pop-ups, retail activations, and community events.
Assist with guest list management, invitations, RSVP tracking, and on-site event support.
Coordinate event assets, product deliveries, and branding materials.
Support on-site event operations, including media and influencer check-in, product setup, and event logistics.
Assist with post-event recap

Qualifications

Experience or internship experience in PR, communications, marketing, events, or related fields
Strong organizational and project coordination skills with high attention to detail.
Ability to manage multiple tasks and deadlines in a fast-paced environment.
Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with media monitoring and reporting tools.
Strong understanding of Korean media, influencer, and cultural landscape is a plus.
Interest in fashion, wellness, and lifestyle brands.
Team player with a proactive attitude and willingness to support across multiple functions
Strong cross-functional collaborator with experience operating independently, demonstrating agility, accountability, and partnership.
Passion for ALO’s brand values and lifestyle; personal connection to wellness, yoga, or mindfulness is a meaningful plus
English communication skills is a plus.

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About the Company

Alo Yoga

Direct-to-consumer yoga apparel and accessories

Alo Yoga designs and sells high-quality yoga wear and wellness accessories through its own online store, aloYoga.com. It serves yoga enthusiasts and active lifestyle fans with clothing for yoga, training, pilates, running, and lounging, plus accessories such as mats, bags, hats, and jewelry, as well as wellness products. The products are created to be both functional for workouts and stylish for everyday wear, with frequent new arrivals and seasonal collections to keep the catalog fresh. The company differentiates itself by its celebrity-endorsed branding, strong lifestyle positioning, and a direct-to-consumer model that gives it control over the brand, pricing, and customer experience, along with collaborations and a broad product range. Its goal is to expand the Alo Yoga community by making yoga-inspired fashion a daily habit and continuing to grow its online, asset-light business through diverse product lines and brand partnerships.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: New York City, New York
Founded: 2007

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