Content & Growth Intern
About the job
- Proven experience creating social media content, demonstrated through a work portfolio.
- Basic editing skills in Premiere Pro, Final Cut, or CapCut.
- A solid understanding of trends on TikTok, Instagram Reels, and YouTube Shorts.
- Create daily content by ideating, filming, editing, and posting short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
- Support shoots by preparing gear, managing props, and capturing behind-the-scenes footage.
- Grow new accounts by launching and running fan pages that repurpose and remix the company's best content.
- Familiarity with golf culture or eagerness to learn quickly.
- Experience running multiple social media accounts.
About the company
Benchmark Motion (Golf Daddy, Inc.) creates accessible golf training technology to lower the cost of practicing golf. Its products include the Divot Daddy Pro, a swing training mat that gives immediate feedback on swing path and impact, and the Golf Daddy Edge, a $99 portable home golf simulator that uses a smartphone app and a sequin mat to capture an impact mark. The app analyzes a video of the user’s swing and the mat’s mark with AI to predict ball flight and provide swing analytics without hitting a real ball. The company sells directly to consumers and also through major retailers like Dick’s Sporting Goods and Golf Galaxy, and it offers a subscription coaching service where certified coaches review user swing videos and deliver personalized improvement plans. Unlike some competitors, it combines affordable hardware with AI-driven analysis and a coaching subscription, aiming to make golf training widely accessible and less exclusive.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Irvine, California
Founded
2021
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Simplify's Take
What believers are saying
- Benchmark Golf launched on 2026-08-26, unifying brand and technology under one roof.
- Golf at Home sells at benchmarkgolf.com, extending retail-friendly at-home practice access.
- Benchmark Motion says new technology is coming in 2027, supporting repeat purchases.
What critics are saying
- No public funding disclosure means operations likely depend on cash flow and inventory turns.
- TikTok-driven demand can vanish quickly; one algorithm change crushes 2021-style growth.
- Consumer hardware margins face Amazon, Dick's, and Garmin; a weak launch kills scale.
What makes Benchmark Motion unique
- Benchmark Motion rebranded Golf Daddy as Benchmark Golf on 2026-08-20.
- Its golf products combine phone-camera swing capture with impact-mat feedback.
- Viral consumer branding and DTC distribution reach golfers without expensive simulator hardware.
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Benefits
Health Insurance
Dental Insurance
Meal Benefits
Company Social Events