Job Description

Your Role at Raising Cane’s:

The Regional Leader of Marketing (RLM) is the marketing expert within their region and is responsible for managing the Area Leaders of Marketing (ALMs). This role oversees the ongoing training and development of ALM’s marketing acumen, understanding of programs and processes, knowledge of brand philosophies and standards, marketing planning, and reporting. The RLM is also responsible for planning and executing marketing plans and activities that impact the region, including leading the negotiation and management of higher profile sponsorships. This role is part of the Regional Business Unit (BU) team and collaborates with the BU team leaders to set goals and expectations for that region while ensuring that ALMs develop marketing plans aligned with those goals. Additionally, the RLM ensures alignment and communication with the Regional Business Unit team on all marketing-related initiatives.

The physical work environment includes working in a fast-paced kitchen environment (which requires extended periods of physical exertion, such as walking, standing, lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures, working with and around food products, common allergens, industrial equipment, commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.

Your Impact and Responsibilities:

Recruits, hires, and trains exceptional Area Leaders of Marketing within their region
Manages a dynamic team of marketers, fostering collaborative and innovative team dynamics
Supports the individual development of all ALM’s within their region with continued training and development in identified growth areas
Acts as the regional level expert in marketing by working with the Regional Business Unit team to set regional-level goals and ensuring alignment and communication on all marketing-related initiatives
Develops and executes regional-level marketing plans annually, re-evaluating quarterly
Supports Area Leaders of Marketing with the development of restaurant and market-level marketing plans by brainstorming ideas, coaching on plan development, and reviewing and providing feedback on plans
Supports ALMs with the sponsorship process, including planning, negotiation, and partnership management, ensuring the approved sponsorship process is followed and maximized for the greatest benefit
Leads the sponsorship process for all high-profile sponsorships
Ensures all restaurants and markets have marketing support and acts as backup for any support gaps
Supports ALMs with on- and off-site market-level activities that support the brand and local community
Spends time in-person with ALMs, supporting their activities, restaurant visits, community partner outreach, and relationship building
Leads the planning and execution for high-profile new restaurant opening marketing plans and activities
Supports ALMs with new restaurant opening marketing planning and execution, including marketing plan development, pre-canvassing activities, on-site support for pre-opening and opening days activities, and post-opening marketing support
Enforces Raising Cane’s brand standards and marketing philosophies and ensures ALMs full understanding and adherence
Leads the development regional-level reporting and assists ALMs with weekly, monthly, and quarterly reporting
Collaborates with the RSO to influence the evolution of programs, systems, and processes
Works directly with RSO teams, to ensure the successful rollout of new campaigns, programs, initiatives, and tools, and leads the gathering of feedback to provide for continuous improvements
Supports activations and activities planned at the support office level as needed, along with ALMs

Qualifications

Requirements for Success:

8+ years of marketing experience; previous experience leading and directing a team preferred
Field marketing experience in a multi-unit restaurant or retail environment
Strong people management skills, with a proven record of leading, coaching, and developing a team
Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
Self-driven, flexible, and highly energetic with strong written and verbal communication skills
Able to work effectively and efficiently both independently and collaboratively
Microsoft proficient: Excel, PowerPoint, Outlook and Word
Able to travel up to 80% within the designated area and required to live within the assigned area
Able to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the market
Bachelor’s degree required (Marketing & Communications degree preferred) or relevant experience in a field marketing role

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidate Privacy Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

About the company

Raising Cane's Chicken Fingers focuses on serving craveable chicken finger meals through a simple, efficient menu and a large network of restaurants. Its product is built around marinated, battered chicken fingers served with its signature Cane’s Sauce, typically marketed as a straightforward dining option with fast service. The company differentiates itself with a single core product focus, a streamlined menu, a strong emphasis on customer satisfaction, and a proven franchise-like growth model that supports rapid expansion—planning to open many new locations, including international markets. The goal is to grow the number of restaurants worldwide and become the go-to brand for craveable chicken finger meals, supported by a great crew, a positive culture, and active community involvement.

Company Size

10,001+

Company Stage

Debt Financing

Total Funding

$1B

Headquarters

Baton Rouge, Louisiana

Founded

1996

Get referred to Raising Cane's

See people who can refer or advise you

Simplify's Take

What believers are saying

Seven October 2026 openings add San Francisco, Goleta, Springfield, Macon, Grandville, Idaho Falls, Wausau.
Macon opening on October 19, 2026 adds 110-plus jobs and local partnerships.
Jobs site listed 2,836 openings on October 5, 2026, signaling aggressive hiring momentum.

What critics are saying

Boston landlord 755 Boylston, LLC sued Cane's over 2025 odor disputes and eviction.
Rapid expansion reaches 998 locations in October 2026, straining operations and quality control.
A lease fight or food-safety scandal would damage the simple-brand promise and stall growth.

What makes Raising Cane's unique

October 2026 openings keep menu simplicity and unit economics central to growth.
Fisherman’s Wharf store opened September 21, 2026 with late-night hours until 2 a.m.
Brand loyalty drives theatrical launches, including a September 2026 free-chicken-year drawing.

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Benefits

Flexible Work Hours
Training Programs

Growth & Insights and Company News

6 month growth

26%

1 year growth

27%

2 year growth

27%

Align Content Studio

Oct 20th, 2026

Raising Cane's sets opening date.

Raising Cane's sets opening date. Oct. 20, 2026 Raising Cane's plans to open its first Sioux Falls location next month. The restaurant chain announced that Nov. 17 will be opening day for the location at 4004 W. 41st St., across the street from The Empire Mall. Raising Cane's plans to hire about 165 people for positions such as cashier, customer service associate, fry cook and other crew roles. Candidates can apply at jobs.raisingcanes.com and schedule an interview at the hiring center at 4304 W. Empire Place. Appointment-based interviews run from 9 a.m. to 7 p.m. through Oct. 30. Raising Cane's has built its nationwide growth on a simplified menu of hand-battered chicken finger meals paired with its signature Cane's sauce. Meals include crinkle-cut fries, Cane's toast and coleslaw. "Bringing South Dakota its first Raising Cane's is a milestone we're excited to celebrate with Sioux Falls," the company's area leader of restaurants Greg Krumsick said in a statement. "We can't wait to open our doors, introduce new customers to our ONE LOVE and give local Caniacs a restaurant of their own. We are so ready to become part of the community and build lasting relationships with our new neighbors." The opening-day celebration will include a giveaway to win free Raising Cane's for a year, as well as entertainment and community involvement.

Townsquare Media

Oct 16th, 2026

2nd worst in NJ - Burger King.

2nd worst in NJ - Burger King. First Raising Cane's at the Jersey Shore opens nov. 2 in Brick. Fast food chains have been having a grand-opening resurgence at the Jersey Shore. Last month, a Wendy's had its grand opening and offered the first 100 people in line free food for a year. Then, there was the Burger King in Toms River that had a grand reopening that offered lucky customers free Whoppers for a year. Raising Cane's is celebrating its first Jersey Shore location with the "lucky 20" Now, the Raising Cane's that's opening in Brick is offering a "lucky 20" drawing to 20 random customers ages 13 and up during its grand opening next month. More on that in just a moment. Where and when is Raising Cane's opening in Brick, new Jersey? Get its free mobile app Raising Cane's is opening its first Jersey Shore location in Brick, at 1036 Cedar Bridge Avenue, and planning its grand opening on November 2nd, according to NJ.com. Raising Cane's grand opening ceremony features tons of giveaways. During the grand opening, the restaurant will offer the first 100 combo boxes sold a free branded trucker hat, as well as a free combo box card. A combo box at Raising Cane's features 4 tenders, fries, Texas toast, slaw, and a sauce. What is the lucky 20 at the Raising Cane's grand opening? So, what's the lucky 20 that I mentioned earlier? During Raising Cane's grand opening, the restaurant will randomly select 20 people ages 13 or older to win free Cane's items throughout the course of a year. Entries for the lucky 20 start at 8 AM on November 2nd, and the drawing for the lucky 20 will be at 9:30 AM. Raising Cane's in Brick, NJ is hosting open interviews. And if you're looking for a new job, why not work for one of the best chicken spots in the country? Raising Cane's is hosting hiring events leading up to the grand opening and is offering open interviews through October 23rd. I've wanted to try a Raising Cane's since I first heard about the brand while living in Central PA. This is the first one to open within a recent vicinity of my house, and I can't wait to check it out! The worst rated fast-food restaurants in NJ - 2024. 250 of the most popular fast-food restaurants in America were analyzed to see how well each stacks up against the competition. Powered by RevContent

Townsquare Media

Oct 16th, 2026

2nd worst in NJ - Burger King.

Sinclair Broadcast Group

Oct 13th, 2026

Raising Cane's opens first Lane County location, hiring about 190 workers.

Raising Cane's opens first Lane County location, hiring about 190 workers. by Kate Stuzin and KVAL.com Staff Tue, October 13, 2026 at 4:20 PM Updated Tue, October 13, 2026 at 7:40 PM 00:00 03:32 Lane County's first Raising Cane's opened at The Shoppes at Gateway in Springfield on Thursday morning, drawing long lines, a packed parking lot and an early rush of customers eager to be among the first through the doors. (Loren Ruark/SBG) SPRINGFIELD, Ore. - Lane County's first Raising Cane's opened at The Shoppes at Gateway in Springfield on Thursday morning, drawing long lines, a packed parking lot and an early rush of customers eager to be among the first through the doors. Lane County's first Raising Cane's opened at The Shoppes at Gateway in Springfield on Thursday morning, drawing long lines, a packed parking lot and an early rush of customers eager to be among the first through the doors. (Loren Ruark/SBG) Customers lined up for the 8:20 a.m. opening, with some arriving in the morning and others starting to line up the night before. The first 20 customers won free Cane's for a year. Customers lined up for the 8:20 a.m. opening, with some arriving in the morning and others starting to line up the night before. The first 20 customers won free Cane's for a year. (Loren Ruark/SBG) Linda Vasconez-Taylor was among the first 20 customers to receive free Cane's for a year. "I was just talking about how I'm really unlucky. My brother's going to be really happy. He's the one who wanted me to come," she said. Springfield Mayor Sean VanGordon, the U-O Duck and a DJ were on hand to welcome customers. Raising Cane's area leader of restaurants Jordan Kalloyang said the turnout reflected strong community support. Springfield Mayor Sean VanGordon, the U-O Duck and a DJ were on hand to welcome customers. (Loren Ruark/SBG) "We saw a really big crowd this morning, which is awesome, because that's the community coming out to show their support. We just want to make sure we're doing it right. It's a really big turnout for us and super exciting for the crew to see," Kalloyang said. Beyond the crowds, the opening also brought new jobs. Raising Cane's said it hired about 190 crew members for the Springfield location, including people from Springfield and Eugene, as well as University of Oregon students. Management said the employees are largely local, with some flown in from other branches. Beyond the crowds, the opening also brought new jobs. Raising Cane's said it hired about 190 crew members for the Springfield location, including people from Springfield and Eugene, as well as University of Oregon students. Management said the employees are largely local, with some flown in from other branches. (Loren Ruark/SBG) Customer Eric Mays said, "Coming in here and seeing all the employees, there's a lot of people they just employed." The menu features chicken fingers, crinkle-cut fries, Texas toast, coleslaw and Cane's signature sauce. The restaurant is off Harlow Road and Gateway Street, in the former Big 5 Sporting Goods space at The Shoppes at Gateway. With heavy traffic expected, Springfield Public Works said it monitors traffic after major openings like this and expects the initial increase to settle down over time. For now, the parking lot has been crowded with cars for both parking and the drive-through. Employees have been using signs to direct customers through the lot, guiding cars to designated parking areas and helping keep drive-through lanes moving to avoid overwhelming nearby businesses in the plaza. Outside the parking lot, Springfield Public Works is monitoring traffic around Harlow Road and Gateway Street and can make adjustments as needed. 00:00 03:32 KVAL - Raising Cane's opens first Lane County location, hiring about 190 workers. The Springfield Raising Cane's is open until 1 a.m. Thursday. Customer and UO Student Hadley Leventini said, "I'm so excited for a Cane's near UO. It will be open late, which is great for studying." Raising Cane's also plans to open another location near the University of Oregon in 2027. SPONSORED CONTENT MORE TO EXPLORE

WOOD-TV

Oct 9th, 2026

Raising Cane's plans late October opening in Grandville.

Raising Cane's plans late October opening in Grandville. Posted: Oct 9, 2026 / 11:13 AM EDT Updated: Oct 9, 2026 / 11:43 AM EDT GRANDVILLE, Mich. (WOOD) - Raising Cane's has set an opening date for its Grandville restaurant. The restaurant at 3980 Rivertown Mall Path, near Wilson Avenue SW and Rivertown Parkway, is scheduled to open Oct. 22, a Raising Cane's representative confirmed to News 8. Construction has been underway for months. To make way for its new restaurant, Raising Cane's demolished the former Sears Auto Center building on the site. City planning documents indicate the Grandville restaurant will be open from 9:30 a.m. to 1:30 a.m. Sunday through Thursday and from 9:30 a.m. to 3:30 a.m. Friday and Saturday. Raising Cane's currently has restaurants in Kentwood and Portage, with additional locations planned in Walker and Holland Township. The chain is known for its chicken fingers, crinkle-cut fries, Texas toast and signature sauce.

Raising Cane's

Regional Leader of Marketing

About the job