Experience Design Lead - EA SPORTS Network

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Experience Design Director - EA SPORTS Network

Note: This is a hybrid role (on-site work required from Orlando, FL) - Relocation assistance is

available for this role.

Electronic Arts creates next-level entertainment experiences that inspire players and

fans around the world. Here, everyone is part of the story. Part of a community that

connects across the globe. A place where creativity thrives, new perspectives are

invited, and ideas matter. A team where everyone makes play happen.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-

selling videogame franchises, award-winning interactive technology, fan programs,

and cross-platform digital experiences. EA SPORTS creates connected experiences

that ignite the emotion of sport through industry-leading sports video games,

including Madden NFL and College Football , FC soccer, NHL hockey, and

EA SPORTS UFC .

About the Role:

The Experience Design Lead (Creative Director) is the vision-holder for how fans interact with the future of EA SPORTS, reporting to the Sr. Director of EA SPORTS Network. Serving as the design and user-experience anchor of the Network leadership team, this leader is responsible for transforming complex, shared platform and network capabilities into intuitive, memorable, and high-fidelity consumer experiences.

Rather than focusing on a single franchise or product, this role defines the design principles, reusable experience systems, and connected fan journeys that weave individual games (such as Madden NFL, FC, and College Football) into a cohesive, immersive EA SPORTS ecosystem. This role will be a visionary design leader who can establish and scale the Experience Design function for SPORTS Network, instill a design-centric culture across the team, and champion design innovation in partnership with studios and design partners within EA SPORTS.

Your Responsibilities:

Experience Strategy:

• Ecosystem Experience Vision: Define the long-term, multi-platform vision for a connected EA SPORTS experiences, spanning console, mobile, web, and companion applications.

• Consumer-First Design Principles: Translate strategic growth objectives into high-caliber consumer experience principles that put the fan journey at the center.

• Ecosystem Roadmaps: Author and drive long-term experience design roadmaps that anticipate and support future portfolio growth and platform capabilities.

Connected Fan Experiences:

• Unified Journeys: Map and refine end-to-end fan journeys that connect multiple EA SPORTS experiences, standardizing how identity, personalization, recognition, commerce, and community are experienced.

• Scalable Design Systems: Establish, govern, and continuously evolve scalable design systems, UI/UX toolkits, and reusable interaction models across the portfolio.

• Preserve Franchise Identity: Balance the need for network-wide experience consistency with the unique, highly branded visual identity of individual sports franchises.

Cross-Functional Leadership:

• The Leadership Triad: Partner directly with the Sr. Director of Product Management and Technical Director to build a user-centered development lifecycle where design, technology, and business goals align.

• Experience Workshops: Lead collaborative experience workshops and build alignment around shared consumer experiences across different team boundaries.

• Influence without Authority: Guide design direction and build consensus across disparate teams, studios, and brand partners through collaboration rather than direct authority.

Experience Innovation & Data Informed Design:

• Emerging Interactions: Explore and prototype next-generation interaction models, including AI-enabled personalization, spatial design, and real-time sports feed integrations.

• Data-Informed Iteration: leverage user research, player data, and run experience design workflows to continuously iterate and elevate experiences.

Your Qualifications:

• Experience: 10+ years of experience leading UX, Product Design, Experience Design, or Creative Direction for world-class, large-scale digital consumer ecosystems or entertainment products.

• Ecosystem Design: A strong portfolio demonstrating the creation of unified, multi-platform design systems and seamless consumer journeys across web, mobile, and console.

• Experience leveraging AI in prototyping and creative or design concepting.

• Strategic Execution: Proven ability to balance high-level creative strategy with operational execution and governance.

• Tooling & Workflows: Mastery of Figma, Adobe Creative Suite, advanced prototyping tools, and modern collaborative design workflows.

• Storytelling: Exceptional executive storytelling, visual communication, and presentation skills, with a track record of building alignment through influence.

• Education: Bachelor’s degree in Design, Human-Computer Interaction, Digital Media, or equivalent experience.