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Ketch

SaaS platform for data privacy compliance

Field Marketing Lead

Marketing Generalist & ManagementPosted on Nov 9
Full-timeRemote in USA

About the Job

Requirements

  • The role requires 2–4 years of experience in field marketing, event marketing, or event coordination, ideally in B2B software or services.
  • The candidate should have an eye for venues and menus, notice when guests need assistance or introductions, and care about the guest experience.
  • The candidate must be able to run multiple events simultaneously and meet deadlines while maintaining attention to detail.
  • The candidate must be comfortable managing budgets, vendor contracts, and negotiations.
  • The candidate must have written and verbal communication skills for working with Account Executives, executives, partners, and vendors.
  • The candidate must be willing to travel approximately 25% of the time to support events onsite.
  • English proficiency is required.

Responsibilities

  • Research industry conferences, regional events, and sponsorship opportunities across privacy, legal, security, marketing, and advertising, and track dates, costs, audiences, speaking options, and past attendee profiles.
  • Maintain a master event calendar with scored opportunities based on audience fit, cost, timing, and expected return.
  • Monitor which events competitors, partners, and target accounts attend and speak at.
  • Recommend which events Ketch should attend or skip, with a rationale for the CMO.
  • Analyze customers and pipeline by industry, company size, region, and buyer role to identify where the best accounts and buyers are concentrated.
  • Match customer and pipeline findings to event audiences so event choices align with target accounts.
  • Review past event results with RevOps, including accounts met, meetings, influenced pipeline, and cost, and apply lessons to future plans.
  • Develop event strategy covering events, formats, regions, and audiences.
  • Meet regularly with Account Executives to understand targets, target accounts, and open deals, and develop event ideas and formats to support their goals.
  • Build event programs with Account Executives, including target account lists, pre-event outreach, meeting bookings, dinner invitations, and post-event follow-up.
  • Collect Account Executive feedback after each event and use it to adjust plans.
  • Manage end-to-end logistics for industry conferences and sponsorships, including registration, booth and sponsorship packages, shipping, travel, signage, promotional items, and onsite coordination.
  • Plan and run Ketch-hosted executive dinners, summits, and webinars, including venue selection, catering and menus, invitations, guest lists, and day-of operations.
  • Support partner and co-marketing events with consultancies, agencies, and resellers.
  • Welcome guests at events, make introductions, and connect customers, prospects, and partners with one another and the Ketch team.
  • Create event timelines, run-of-show documents, and checklists to coordinate work across teams.
  • Track budgets, contracts, invoices, and vendor commitments, and manage relationships with event organizers, venues, and caterers.
  • Coordinate booth materials, collateral, and speaker needs with Product Marketing and Design.
  • Work with the RevOps lead on lead capture setup, campaign tracking, and event reporting; own the event plan and reporting questions while RevOps owns the systems.
  • Summarize each event for the team, including leads, meetings, influenced pipeline, cost, and recommended changes.

Desired Qualifications

  • Experience with privacy, security, data governance, martech, adtech, or compliance-adjacent SaaS events.
  • Experience with executive dinners, account-based marketing-driven events, or sponsor and speaker programs at industry conferences.
  • Experience working with agency or consultancy partners on co-hosted events.
  • A bachelor's degree in marketing, communications, event management, or a related field, or equivalent experience.

About the Company

Ketch

SaaS platform for data privacy compliance

Ketch offers a Software-as-a-Service platform that helps organizations manage data privacy and regulatory compliance. Its drag-and-drop interface and pre-built templates for GDPR, CCPA/CPRA, and AI regulations let legal and marketing teams set up data-use policies, consent, and sharing rules without heavy engineering. Deployment support via Slack, weekly checklists, and extensive documentation helps clients migrate from legacy systems in about 2–4 weeks. Compared with competitors, it focuses on non-technical accessibility, ready-made templates, and hands-on deployment to speed implementation and improve cross-team data collaboration, with a goal of enabling compliant, responsible data use and trusted data sharing across teams.

Company size
51-200
Company stage
Series A
Total funding
$43M
Headquarters
San Francisco, CA
Founded
2020

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