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Asure celebrates 50 small and mid-sized business honorees at 2026 Asure50 Awards. Second annual awards program spans 13 industries, 20 U.S. states, and one Canadian province ahead of September 3 ceremony in Austin. AUSTIN, Texas, Aug. 27, 2026 (GLOBE NEWSWIRE) - Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, previewed the honoree class for its second annual Asure50 Awards, a program recognizing excellence among small and mid-sized businesses (SMBs) across North America. The 2026 class includes 50 companies spanning 13 industries, 20 U.S. states, and one Canadian province. Asure will present the awards at the Stephen F. Austin Royal Sonesta in Austin, Texas, on September 3, 2026. This year's honorees are led by companies in healthcare, manufacturing, restaurant and hospitality, nonprofit, and government and public sector industries. California leads all states with 11 honoree companies, followed by Ohio and Oregon with four each. Honoree companies average 41 employees; while most - roughly 38 - fall into the SMB category of 1 to 49 employees, the class also includes mid-market (50 to 249 employees) and enterprise-scale (250 or more employees) organizations, reflecting the range of growth stages Asure serves. "Our second annual Asure50 Awards spotlight organizations with strong leadership, high levels of community impact, and growth - the backbone of the North American small business economy," said Pat Goepel, Chairman and CEO of Asure Software. "This year's honoree class reflects the diversity and resilience of the SMB and mid-market segment that Asure serves every day." The September 3 ceremony will also feature a keynote from Danny Goldberg, founder of Groundwork, titled "The Retention Advantage." Drawing on his experience building an eight-figure manufacturing company with brands including Peloton, Traeger, and Gravity Blankets, Goldberg will present a framework for building workplace cultures where employees stay, commit, and perform. Asure Chief Marketing Officer Mike Vannoy will debut the company's 2026 HR Benchmark Report, offering SMB and mid-market leaders new data on workforce trends, compensation, retention, and compliance heading into 2027. Asure SVP Jay Whitehead will lead a roundtable discussion with four Asure50 honorees on the challenges and opportunities facing growing businesses today, including AI adoption and the ongoing competition for talent. "Small and mid-sized businesses are the engine of the North American economy, and the Asure50 honorees represent organizations from family-run local firms to fast-growing national enterprises," Goepel said. "We're proud to celebrate these organizations and the people who lead them at this year's ceremony in Austin." Event Details What: 2026 Asure50 Awards Ceremony When: September 3, 2026 Where: Stephen F. Austin Royal Sonesta, Austin, Texas Who: Leaders from the 50 honoree companies, joined by Asure leadership and partners About Asure Software Asure (Nasdaq: ASUR) provides payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure for large organizations. For employers, Asure's platform covers payroll, HR, recruiting, time and attendance, benefits, and compliance - delivered through AsureCentral, its connected platform, or through AsureWorks, its managed services offering for employers who prefer to outsource the work entirely. For large enterprises, Asure's payroll tax and treasury infrastructure handles multi-jurisdiction tax filing, funding, and money movement, integrating with platforms including Workday, Oracle, and SAP. For more information, visit www.asuresoftware.com. Investor Relations Contact Patrick McKillop Vice President, Investor Relations Asure Software 617-335-5058 [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

[Global] Asure launches Enterprise Payroll Tax and Treasury solutions on AWS Marketplace. 25 Aug 2026 Payroll and HR solutions provider Asure Software has announced a co-selling initiative for its Enterprise Payroll Tax and Treasury solutions within the Amazon Web Services (AWS) Marketplace, Fintech Finance News reports. The AWS Marketplace is a digital catalogue featuring thousands of software listings from independent vendors. This strategic move will reportedly allow Asure to actively co-sell its specialised financial infrastructure to AWS's base of 330,000 enterprise customers. The initiative targets large employers, payroll service providers, and HR platforms that require robust systems to manage the high-stakes compliance and financial flows inherent in payroll tax operations. The Enterprise Payroll Tax and Treasury segment currently accounts for nearly 20 per cent of Asure's total revenues. By joining the AWS Marketplace, the company says it intends to transform this business unit from a direct-sales model into a high-scale distribution play. The platform enables customers to discover, procure, and deploy Asure's solutions using their existing AWS billing relationships, significantly reducing the friction typically associated with enterprise software acquisition. Asure is reportedly collaborating with Labra.io - an AWS Premier Tier Services Partner - to facilitate this transition. Labra's SmartGTM platform is being utilised to manage the technical and operational aspects of the Marketplace presence, including private offers, transaction management, and co-sell synchronisation. Through this partnership, the company hopes to minimise the internal engineering resources it needs to maintain its cloud go-to-market strategy while maximising the visibility of its tax and treasury tools. Pat Goepel - Chairman and CEO of Asure - said, "Actively co-selling its Enterprise Payroll Tax and Treasury solutions into 330,000 AWS Marketplace enterprise customers dramatically expands who GPA can efficiently reach and serve. Tax already represents nearly 20% of Asure's revenue. By combining Asure's deep enterprise tax and treasury expertise serving some of the world's greatest brands with the reach and procurement advantages of AWS Marketplace, GPA create an important new avenue for immediate and long-term growth. "The compelling part of this opportunity is combining our fast-growing tax business with a fundamentally larger distribution channel - taking capabilities we've spent years developing and giving a much broader set of enterprise customers a faster, more economical way to access our Tax and Treasury solutions. We believe that can meaningfully accelerate the growth of this business." (Quotes via original reporting)

Asure expands Enterprise Payroll Tax and Treasury solutions via the 330,000-customer AWS Marketplace. Asure's AWS Marketplace co-selling arrangement opens a significant new distribution channel for Asure's Enterprise Payroll Tax and Treasury solutions, which already represent nearly 20% of Asure's fast-growing revenues. AUSTIN, Texas, Aug. 21, 2026 (GLOBE NEWSWIRE) - Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, will begin actively co-selling its Enterprise Payroll Tax and Treasury solutions into the 330,000-customer Amazon Web Services (AWS) Marketplace starting in September. The move represents a significant expansion of the addressable market for one of Asure's fastest-growing businesses. Asure's Enterprise Payroll Tax and Treasury solutions, which already account for nearly 20% of the Company's revenues, will gain access to an extensive ecosystem of AWS enterprise customers and partners through AWS Marketplace. For Asure, AWS Marketplace represents more than an additional procurement option. It creates a new distribution channel through which Asure can reach enterprises, payroll providers, payroll and HR platforms, and other organizations that need to manage the complexity, compliance requirements and financial flows associated with payroll tax and treasury operations. "Actively co-selling our Enterprise Payroll Tax and Treasury solutions into 330,000 AWS Marketplace enterprise customers dramatically expands who we can efficiently reach and serve," said Pat Goepel, Chairman and CEO of Asure. "Tax already represents nearly 20% of Asure's revenue. By combining Asure's deep enterprise tax and treasury expertise serving some of the world's greatest brands with the reach and procurement advantages of AWS Marketplace, we create an important new avenue for immediate and long-term growth. The compelling part of this opportunity is combining our fast-growing tax business with a fundamentally larger distribution channel - taking capabilities we've spent years developing and giving a much broader set of enterprise customers a faster, more economical way to access our Tax and Treasury solutions. We believe that can meaningfully accelerate the growth of this business." AWS has proven its Marketplace is an important distribution channel for software providers. "At AWS, we are committed to helping software providers successfully create a new sales channel to sell their solutions to customers through the AWS Marketplace," said Julia Chen, Vice President of Partner Core at AWS. AWS Marketplace programs are designed to help software providers launch and scale SaaS solutions while building go-to-market and co-sell motions with AWS. AWS Marketplace provides organizations with a streamlined way to discover and procure third-party software and services using their existing AWS relationships and purchasing processes. For Asure, participation can reduce barriers between its Enterprise Payroll Tax and Treasury solutions and prospective enterprise customers while creating opportunities to engage with AWS's global customer and partner ecosystem. Asure is working with Labra.io, an AWS Premier Tier Services Partner and Cloud GTM platform provider, to accelerate its AWS Marketplace strategy. Labra's technology helps software providers manage Marketplace listings, transactions, private offers and co-sell processes while reducing the engineering and operational resources required to build and maintain those capabilities internally. "Cloud GTM shouldn't feel complicated," said Sridhar Adusumilli, Founder and CEO of Labra. "We built SmartGTM to give cloud sellers such as Asure an advantage they have never had before - real intelligence, real prioritization and real next steps that create the fastest path to predictable and scalable revenue." A Significant Expansion in Addressable Market Asure's Enterprise Payroll Tax and Treasury solutions address complex, mission-critical requirements faced by large employers, payroll service providers, payroll and HR platforms and other organizations responsible for processing payroll taxes and moving payroll-related funds at scale. Making these solutions available through AWS Marketplace has the potential to materially expand Asure's commercially addressable market in several ways: * Expanded enterprise reach. AWS Marketplace gives Asure an additional channel to reach the 330,000 large and mid-sized businesses already purchasing technology through AWS. * Lower procurement friction. Existing AWS customers can procure Asure's solutions through established AWS Marketplace purchasing and contracting processes, including unused AWS spend. * AWS co-sell partnership. Asure's sales team co-sells alongside AWS sales teams, targeting buyers that fit Asure's Ideal Customer Profile (ICP) using Labra's propensity-to-buy engine. * Faster time to revenue. Streamlined contracting and private offers through AWS Marketplace can shorten typically long enterprise software sales cycles. The strategic opportunity is particularly significant because Enterprise Payroll Tax and Treasury is already a meaningful contributor to Asure's business and serves more than a dozen of the world's top brands as clients. Rather than creating a new product category from the ground up, AWS Marketplace gives Asure the opportunity to bring an established solution and existing domain expertise to a substantially broader, commercially reachable market. About Asure Software Asure (Nasdaq: ASUR) provides payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure for large organizations. For employers, Asure's platform covers payroll, HR, recruiting, time and attendance, benefits, and compliance - delivered through AsureCentral, its connected platform, or through AsureWorks, its managed services offering for employers who prefer to outsource the work entirely. For large enterprises, Asure's payroll tax and treasury infrastructure handles multi-jurisdiction tax filing, funding, and money movement, integrating with platforms including Workday, Oracle, and SAP. For more information, visit www.asuresoftware.com. About AWS Marketplace AWS Marketplace is a curated digital catalog that customers can use to find, buy, deploy, and manage third-party software, data and services to build solutions and run their businesses on AWS. About Labra Labra provides Cloud Go-To-Market technology that helps software companies build and scale their businesses through cloud marketplaces and co-sell ecosystems. Labra's platform connects marketplace, co-sell and CRM workflows to help software providers streamline cloud transactions and accelerate revenue. Forward-Looking Statements This press release contains forward-looking statements that involve risks and uncertainties. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to differ materially from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "will," "should," "could," "would," "expect," "plan," "anticipate," "believe," "estimate," "project," "intend," "seek," or "continue" or the negative of such terms or other comparable terminology. These statements are only predictions based on current information and expectations and involve a number of risks and uncertainties. Actual events or results may differ materially. Factors that could cause actual results to differ materially from those in the forward-looking statements include those set forth in the Risk Factors sections and elsewhere in our Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the SEC. Asure Software undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made. Investor Relations Contact Patrick McKillop Vice President, Investor Relations Asure Software 617-335-5058 [email protected]