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Roblox

Runs a platform where users build and play games

Director of Product - Ads Performance

Product ManagementConfirmed live in the last 24 hours
Full-timeSan Mateo, CA, USA

About the Job

Requirements

  • At least 12 years of progressive product management experience.
  • Deep familiarity with performance-based advertising technology and a proven track record working with brands, agencies, and other media companies.
  • Understanding of digital marketing strategies focused on performance metrics such as customer acquisition, retention, and revenue growth.
  • Understanding of advertising measurement methodologies, including attribution, incrementality, and media mix modeling.
  • Ability to analyze complex metrics and apply advanced A/B testing methodologies to strategic decision-making.
  • Ability to identify key performance indicators and collaborate with engineering and analytics professionals to implement monitoring solutions.
  • Ability to engage deeply with engineering teams on product, platform, and implementation details and design scalable, robust solutions.
  • Ability to create detailed technical specifications and strategic wireframes in partnership with engineering and design teams.
  • Ability to make critical decisions with limited information, advocate for resources, and work in dynamic organizational environments.

Responsibilities

  • Define and lead the product strategy and roadmap for Roblox’s performance-based advertising platform, focusing on delivering outcomes for game developers and brands.
  • Spearhead the creation of advertising formats that fit organically into the Roblox user experience while delivering value to advertisers.
  • Collaborate with engineering, DSA, and design teams to develop features that accelerate Roblox’s growth and uphold advertising quality and innovation.
  • Own the end-to-end product development lifecycle, from conception and strategic planning through launch and post-launch optimization.

About the Company

Roblox

Runs a platform where users build and play games

Roblox runs an online platform where people play, chat, and hang out in 3D games built by its users rather than by the company itself. In 2025, Grow a Garden, a game a teenager made on Roblox, set the record for the most people playing one video game at the same time. Creators build games with Roblox Studio, a free design tool, and players join through the free Roblox app on phones, computers, game consoles, and VR headsets. Roblox makes money by selling Robux, a virtual currency players spend on avatar items and in-game extras, and it shares part of that spending with creators, who can exchange their Robux for real money. Roblox was founded in 2004 and is based in San Mateo, California.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Mateo, CA
Founded
2004

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