Head of Local Area Marketing

Job Description

• Passion on tap, you can feel the energy! 
• Lead the strategic vision and execution of venue-level marketing
• Build and guide a geographically dispersed marketing team 

As the Head of Local Area Marketing for ALH Hotels, you will lead the strategic vision and execution of venue-level marketing across a national portfolio of 350+ pubs. 

In this key leadership role, your purpose will be to drive local growth at scale—from tactical campaigns to always-on initiatives—by championing data-driven decisions, integrated planning, and scalable systems. 

You will build and guide a new team of Local Area Marketing partners, empowering your team and venue leaders with the tools, insights, and playbooks needed to deliver on ALH's local pub-level marketing plan.

Sound good? Read on.
Here's a snapshot of the responsibilities:

• Set the strategic vision for venue-level marketing across a network of 350+ venues, establishing a Local Area Marketing playbook and framework that empowers teams while driving acquisition, retention, and community connection.
• Act as the senior marketing partner to Operations leaders, fostering collaborative relationships that ensure marketing strategies are grounded in operational reality and aligned with national brand standards.
• Set the roadmap for marketing tools, systems, and templates to drive efficient execution at scale, continuously improving infrastructure so the team operates with clarity and speed.
• Build, mentor, and guide a high-performing team of Local Area Marketing partners—a brand-new unit for the business—while establishing talent pipelines and clear succession plans.
• Lead strategic campaign planning, oversee performance measurement, manage budgets effectively, and partner with external agencies to deliver high-impact local marketing initiatives that drive footfall and revenue growth.

Qualifications

Now let’s talk about you: 

• 10+ years of demonstrated experience in a senior marketing role.
• A broad generalist skill set and a strong track record of performance marketing strategies.
• Prior experience in Local Area Marketing and the hospitality industry is highly desirable.
• You hold a tertiary qualification, preferably in marketing or equivalent practical experience.
• Proven track record of developing and executing strategic plans, connecting marketing models to budget requirements, and leveraging customer and channel insights to drive sustainable local growth.
• Exceptional communication, influencing, and stakeholder management skills with a proven ability to collaborate across all levels in a complex matrix operating model.
• You bring creative flair and outside-the-box thinking, alongside solid experience managing agency partnerships to unlock value and challenge traditional ways of working.
• Strong capability in change and transformation management, horizontal leadership, customer focus, and a growth mindset that fosters creative ideas and empowers teams to excel.

The benefits are good too! 

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W 
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators 

We’re big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy’s, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about having a good time - creating a safe, inclusive and fun place to rock up to. We’re all about creating a more sociable future, together - for our customers and each other.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #ALH #EndeavourGroup 

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au
 
Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.