Simbe Robotics

Simbe Robotics

Autonomous retail robots for inventory management

Controller

Full-TimeUpdated on 9/30/2026
$200k - $250k/yr
Senior, Expert
San Francisco, CA, USA
Hybrid

Hybrid work arrangement in the San Francisco Bay Area.

About the job

Requirements
  • The candidate must have 8–12+ years of progressive accounting experience, including meaningful leadership responsibility as a Controller, Assistant Controller, Director of Accounting, or similar role.
  • The candidate must have experience owning or substantially leading the accounting function at a smaller, high-growth, or earlier-stage company.
  • The candidate must have experience within a mature, at-scale accounting organization and understand strong accounting processes, controls, and reporting.
  • The candidate must have strong working knowledge of United States Generally Accepted Accounting Principles and be able to independently make and document accounting judgments.
  • The candidate must have experience with hardware, software as a service, subscription, hardware-as-a-service, or other business models combining physical products and recurring revenue.
  • The candidate must have meaningful experience with revenue recognition under Accounting Standards Codification 606, including multi-element or enterprise customer contracts.
  • The candidate must have experience with inventory, cost accounting, contract manufacturing, fixed assets, or other hardware-related accounting.
  • The candidate must have experience leading external audits and maintaining an audit-ready accounting environment.
  • The candidate must have demonstrated ability to build accounting processes, systems, controls, and teams from the ground up.
  • The candidate must have strong systems fluency, including experience with QuickBooks Online or a comparable general ledger, an FP&A platform such as Planful, accounts payable systems such as Bill.com, tax platforms such as Avalara, and payroll or professional employer organization systems.
  • The candidate must have experience evaluating, implementing, or operating within a scalable enterprise resource planning environment.
  • The candidate must be a direct communicator who can work effectively across Finance, Operations, Sales, Customer Success, Legal, and executive leadership.
  • The candidate must be comfortable presenting financial and accounting matters to the CFO and, over time, the Board.
  • The candidate must have venture-backed, private-equity-backed, or other high-growth company experience.
  • The candidate must have multi-entity and international accounting experience.
  • The candidate must have demonstrated use of artificial intelligence tooling in close, reconciliation, and reporting workflows.
Responsibilities
  • Own the monthly, quarterly, and annual close, initially working hands-on within the current process and evolving it toward a reliable five- to seven-business-day close.
  • Ensure timely and accurate financial statements, account reconciliations, journal entries, accruals, consolidations, and supporting schedules.
  • Develop close calendars, ownership matrices, review procedures, and documentation.
  • Serve as the primary internal authority on Generally Accepted Accounting Principles accounting and financial reporting.
  • Establish and document accounting policies for revenue recognition, inventory, cost of goods sold, leases, debt, warrants, stock-based compensation, fixed assets, internally developed software, and other complex transactions.
  • Evaluate new customer agreements, financing arrangements, and business initiatives for accounting implications.
  • Lead revenue recognition and contract accounting for enterprise customer arrangements involving hardware, subscription software, implementation, support, services, and other performance obligations.
  • Establish scalable processes for deferred revenue, customer deposits, unbilled receivables, contract assets, contract liabilities, and related balances.
  • Partner with Sales, Customer Success, Legal, and Operations to ensure customer contracts are structured, documented, billed, and accounted for appropriately.
  • Establish accounting processes for inventory, standard costs, cost of goods sold, reserves, purchase commitments, contract manufacturing, logistics, and deployed assets.
  • Reconcile inventory and hardware activity across Simbe, manufacturing partners, logistics providers, and customer deployment locations.
  • Develop policies for capitalization, depreciation, impairment, excess and obsolete inventory, warranty reserves, and related hardware costs.
  • Serve as the primary point of contact for external auditors.
  • Own the audit plan, prepared-by-client process, financial statements, technical accounting documentation, supporting workpapers, and resolution of audit questions.
  • Build a year-round audit-ready environment rather than relying on an annual cleanup process.
  • Support financial diligence for future financings, strategic transactions, and other corporate initiatives.
  • Design and implement practical internal controls appropriate for the company’s size, complexity, and stage of growth.
  • Establish approval processes, segregation of duties, documentation standards, and controls across purchasing, payments, payroll, revenue, inventory, treasury, and financial reporting.
  • Continuously improve controls as the company scales.
  • Own accounting processes supporting invoicing, cash application, accounts receivable, collections, and customer account reconciliation.
  • Partner with the finance data analyst and commercial teams so billing and collections keep pace with enterprise deployment volume.
  • Establish reporting and escalation processes for overdue balances, billing issues, customer disputes, and cash collection performance.
  • Own relationships with external tax, audit, valuation, and accounting service providers.
  • Coordinate federal, state, local, sales and use, property, and international tax compliance.
  • Evaluate which activities should remain outsourced and which capabilities should be brought in-house as the company grows.
  • Manage provider transitions where needed.
  • Own reporting, compliance certificates, covenant calculations, and supporting schedules for debt facilities.
  • Maintain timely reporting to lenders and identify potential compliance or liquidity issues.
  • Partner with the CFO on treasury, cash management, and financing-related reporting.
  • Partner with the Finance Director on budgeting, forecasting, financial planning, and management reporting.
  • Ensure actual results, accounting classifications, and underlying financial data are accurate, timely, and decision-ready.
  • Support variance analysis and explain accounting and operational drivers.
  • Develop the operating model for the accounting function across internal employees, contractors, and outside providers.
  • Hire, manage, and develop additional accounting talent as the company scales.
  • Create clear responsibilities, career paths, performance expectations, and operating procedures for the team.
  • Improve the effectiveness and integration of current financial systems and processes.
  • Assess and lead the eventual transition from QuickBooks Online to a more scalable enterprise resource planning and close-management environment.
  • Identify opportunities to use automation and artificial intelligence to improve close management, reconciliations, reporting, audit preparation, and accounting operations.
  • Ensure financial reporting is accurate, consistent, explainable, and ready for review by the CFO, executive team, Board, lenders, and investors.
  • Communicate accounting matters clearly and directly, including complex judgments, risks, and recommended actions.
Desired Qualifications
  • An active Certified Public Accountant license is preferred.
  • Big Four or other public accounting experience is preferred.
  • Experience with robotics, connected devices, industrial technology, manufacturing, or enterprise technology is preferred.
  • Experience preparing a company for a significant financing, strategic transaction, or public-company readiness is preferred.
  • Experience implementing NetSuite or a comparable enterprise resource planning system is preferred.
  • Experience with debt, warrant, equity, and stock-based compensation accounting is preferred.

About the company

Simbe Robotics builds autonomous robots for retail stores to improve inventory management and store operations. Its flagship robot, Tally, uses sensors to move through store aisles, detect out-of-stock items, and verify that products are correctly shelved and priced. While collecting data across the store, Simbe processes this information in a backend system to produce actionable insights that help retailers cut losses, optimize shelf space, and boost customer satisfaction. The company generates revenue by selling or leasing robots and offering data analytics services to retailers. What sets Simbe apart is its end-to-end, in-store automation plus analytics tailored to retail needs, combining physical robot performance with data-driven recommendations to reduce manual labor and improve store efficiency. The main goal is to help retailers operate more efficiently, cut costs, and provide better shopping experiences for customers.

Company Size

51-200

Company Stage

Series C

Total Funding

$104M

Headquarters

South San Francisco, California

Founded

2014

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Simplify Jobs

Simplify's Take

What believers are saying

  • Simbe added Sean Reardon on July 21, 2026 to scale global field operations.
  • B&R Stores deployed Tally in Nebraska, proving chain rollout beyond pilots.
  • Simbe Index used 45 billion shelf photos, strengthening its analytics moat by September 2026.

What critics are saying

  • Brain Corp and Driveline launched ShelfOptix in September 2025, compressing Simbe differentiation.
  • SOLUM expanded European ESL integration with Simbe on March 5, 2026, reducing hardware lock-in.
  • Retailers can replace robots with fixed sensors and ESL stacks; standardized shelf data commoditizes Tally.

What makes Simbe Robotics unique

  • Simbe passed 3,000 units under contract on September 21, 2026.
  • Tally 4.0 launched January 12, 2026 with 12-hour runtime and edge AI.
  • Simbe won UL 3300 certification and deploys across 10 countries.

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Benefits

Professional Development Budget

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 2%
Retail Technology Innovation Hub
Sep 21st, 2026
Tally creator Simbe lays claim to largest commercially committed fleet of shelf intelligence technology.

Tally creator Simbe lays claim to largest commercially committed fleet of shelf intelligence technology. Simbe reports that it has surpassed 3,000 autonomous units under contract, which is pitched as the largest commercially committed fleet of shelf intelligence technology (as identified in the company's research). In the decade since introducing Tally, an inventory robot, Simbe has been shifting from autonomous shelf digitisation to building a broader platform for the physical store. Today, Simbe combines autonomous robots, computer vision, RFID, handheld and fixed sensing to continuously capture what is happening inside retail locations: from inventory availability and product location to prices, promotions, and merchandising conditions. "Retailers are increasingly deploying physical intelligence across the enterprise," says Deborah Weinswig, Founder and CEO at Coresight Research. "Simbe's 3,000 unit milestone reflects that shift: trusted shelf-level data is becoming foundational to store operations, digital commerce, merchandising and supply chain decisions." Highlights include: More than 75 retail banners globally, including BJ's Wholesale Club, Kroger, and SPAR; The first and only company to earn UL 3300 certification for a robot designed to operate in public; More than 90% of store managers working alongside Tally say the technology makes their jobs better. "What works once in a lab doesn't often work in the real world, and it's brutally hard to build robotics that operate reliably across thousands of stores for the world's largest retailers," says Aidan Madigan-Curtis, General Partner at Eclipse Ventures. "Simbe is the real deal. In a category full of promise, they're one of the rare companies delivering at global scale, showing how physical AI is becoming essential infrastructure for retail." "Retail is one of the clearest proving grounds for physical AI at commercial scale, and this is just the beginning" says Brad Bogolea, Co-founder and CEO at Simbe. "A decade of operating autonomously in stores has given us the foundation to think far beyond the robot. We're building the physical intelligence layer that enables retailers to understand and operate stores with greater autonomy." So hot right now Simbe is included in RTIH's first ever Retail Technology Hot 100 List. Launching in August, this sees Retailtechinnovationhub bringing you the hottest companies whose solutions and systems are helping drive the retail sector forward. Its Founder and Editor, Scott Thompson, drew up a list of 150 companies that had consistently been on his radar over the past 12 months whilst bringing its community the latest retail tech news and views that matter. These companies operate across the omnichannel retail landscape (stores, online, mobile, supply chain, payments etc). Its judging panel, including Vineta Bajaj, Group CFO, Holland & Barrett, Dan McGrath, JD Group Customer Operations, JD Sports, Dr. Astha Purohit, Director of Product Management, Customer Data and Identity, Walmart, and Paula Bobbett, Chief Data and Digital Officer, Boots, provided feedback on those who have the most innovative, forward thinking technology offerings and are also best addressing retailers' current challenges, painpoints, and opportunities. The judges used the following framework when making their picks: 1. Retailer problem fit - how meaningful, strategic, and widely felt the retailer pain being addressed is. 2. Production traction in retail (2025-2026) - real named retailer deployments, pilots. 3. Innovation and defensibility - genuine technical novelty paired with a defensible competitive position. And there was also a public vote, with thousands of members of its community of retail tech enthusiasts getting involved. Thanks to all those who took part! Based on the judging panel's feedback and the public vote, Retailtechinnovationhub then drew up its first ever RTIH Retail Technology Hot 100. So, without further ado, here are the 100 hottest global retail technology ventures right now. Drum roll, please...

SalesTech Star
Sep 3rd, 2026
Simbe expands leadership as retailers scale physical AI across the enterprise.

Simbe expands leadership as retailers scale physical AI across the enterprise. Claudia Molina joins Simbe as Vice President of Client Success, while Caitlin Allen and Benjamin Bond assume new FMI leadership roles focused on foundations of AI-powered retail. As retailers scale physical AI across their enterprises, they are gaining something the industry has long lacked: a continuous, real-time understanding of what is physically true inside stores. That ground truth is becoming a critical foundation for AI-powered operations, enabling retailers to take more intelligent action across merchandising, fulfillment, supply chain and the broader retail ecosystem. To help retailers realize that opportunity at scale, Simbe, the leading platform for shelf intelligence, announced the appointment of Claudia Molina as Vice President of Client Success, alongside new industry leadership roles for Senior Vice President of Marketing Caitlin Allen and Senior Vice President of Strategy & Client Success Benjamin Bond at Food Marketing Institute (FMI). Together, the appointments expand Simbe's leadership both in helping global retailers translate physical intelligence into enterprise value and in advancing the industry practices that will shape the future of AI-powered retail. As Vice President of Client Success, Molina will help Simbe's growing base of global retailers translate that intelligence into enterprise transformation and sustained business value. She joins Simbe following leadership roles at Meta, JPMorgan and American Express, where she led customer strategy, operational transformation and enterprise growth initiatives. At Simbe, she will guide executive customer relationships, long-term success strategies and transformation programs as retailers expand physical AI across hundreds and thousands of locations. "Physical AI offers an entirely new operating layer for retail," said Brad Bogolea, CEO and Co-Founder of Simbe. "The opportunity extends beyond identifying what's happening on a shelf. Trusted, real-time ground truth of the store enables retailers to orchestrate actions across channels. Claudia brings the strategic and enterprise experience to help our clients realize that value at scale." Simbe's expanding leadership within FMI reflects the company's growing role in advancing that transformation across the industry. Allen has been appointed to FMI's Daunting Data Dilemma Industry Task Force, where she will contribute to industry efforts focused on retail data quality, interoperability and real-time operational visibility. Bond has joined FMI's Fresh Food Leadership Council, contributing expertise to initiatives focused on improving forecasting, reducing food waste and increasing visibility across fresh operations. Both areas represent increasingly important challenges as retailers adopt AI. The quality of AI-driven decisions depends on the quality of the underlying data, including an accurate understanding of product availability, location, pricing, promotions and inventory conditions inside physical stores. "We're pleased to welcome Caitlin Allen and Benjamin Bond to these important industry leadership roles, where their combination of retail expertise, technology leadership and operational perspective will strengthen the work of our committees," said Doug Baker, Vice President of Industry Relations at FMI. "We look forward to collaborating with them as FMI's Daunting Data Dilemma Industry Task Force and Fresh Food Leadership Council advance practical frameworks and best practices for the food retail industry." The appointments build on a period of significant expansion for Simbe as retailers increasingly standardize physical intelligence across their enterprises. Simbe's platform combines proprietary robotics, computer vision, RFID, fixed sensors, edge AI and enterprise software to create a continuously updated picture of store conditions and orchestrate the actions that follow. That foundation is designed to make physical retail increasingly intelligent: first establishing trusted ground truth, then turning that intelligence into workflows and applications that help people operate stores even more effectively. With deployments across thousands of locations in nearly a dozen countries, Simbe is building the physical intelligence infrastructure connecting the store to the increasingly AI-powered systems, teams and channels that depend on it.

Citybiz
Jul 21st, 2026
Simbe appoints Sean Reardon to lead field operations amid global retail expansion.

Simbe appoints Sean Reardon to lead field operations amid global retail expansion. July 21, 2026 Sean Reardon Simbe has appointed Sean Reardon as vice president of field operations, expanding its executive leadership team as retailers accelerate investments in store intelligence and shelf digitization technologies to support enterprise-scale operations. The appointment comes as demand grows for AI-powered retail technologies that help improve inventory accuracy, product availability and in-store execution. According to Coresight Research, 60% of retailers are actively investing in store intelligence technologies, while another 37% plan to invest within the next year, reflecting a broader shift from pilot programs to chainwide deployments. Reardon will oversee Simbe's global field operations, implementation strategy and deployment execution, helping retailers scale store intelligence across large store networks. His addition supports the company's continued global expansion as enterprise customers seek technology partners capable of delivering complex rollouts across hundreds or thousands of locations. "Shelf digitization has reached an inflection point," said Brad Bogolea, chief executive officer and co-founder of Simbe. "The industry's interest in digitizing stores is accelerating as retailers deploy it across hundreds or thousands of locations. Sean's operational leadership strengthens our ability to deliver enterprise excellence while continuing to define the future of intelligent retail operations." Reardon brings extensive experience deploying autonomous technologies at scale. Before joining Simbe, he held leadership positions at AiFi, Gideon and SoftBank Robotics America, where he built and managed organizations responsible for implementing automation solutions for enterprise customers. His background aligns with Simbe's strategy of supporting retailers as they move beyond limited technology pilots to enterprise-wide deployments. The executive hire follows a period of continued growth for the company, which has expanded deployments across grocery, club, farm supply and home improvement retailers. Simbe said it now supports chainwide deployments across more retail banners than any other provider in the shelf digitization market, reinforcing its position as retailers increasingly prioritize real-time operational visibility. The company has also continued to gain industry recognition for safety certifications related to autonomous retail technologies, an important consideration as retailers integrate robotics and AI into everyday store operations. As adoption expands, retailers are placing greater emphasis on technologies that can operate safely alongside employees while delivering measurable improvements in inventory management and store execution. Simbe's platform combines autonomous Tally inventory robots with fixed sensors, RFID, computer vision and artificial intelligence to provide real-time visibility into shelf conditions. The integrated system is designed to help retailers identify out-of-stock products, pricing discrepancies and merchandising issues while providing store teams with actionable operational data. The company says its technology is deployed across thousands of retail locations in 10 countries, supporting store associates, improving inventory accuracy and providing operational intelligence across the broader retail ecosystem. As retailers continue investing in automation and AI to improve efficiency and enhance the customer experience, Simbe is positioning itself as a provider of enterprise-scale physical AI infrastructure. The addition of Reardon reflects the company's focus on strengthening its implementation capabilities as large retail organizations increasingly seek partners that can support global deployments and long-term operational success.

PR Newswire
Jul 21st, 2026
Simbe appoints Sean Reardon as VP to support global retail intelligence expansion

Simbe, a shelf digitisation and store intelligence provider, has appointed Sean Reardon as vice president of field operations to support its global expansion. Reardon previously held leadership positions at AiFi, Gideon, and SoftBank Robotics America, where he deployed autonomous technologies at enterprise scale. The appointment comes as retailers accelerate investments in store intelligence. According to Coresight research, 60% of retailers are actively investing in such technologies, whilst another 37% plan to invest within the next year. Simbe operates across thousands of locations in 10 countries, using AI-powered robots, sensors, RFID, and computer vision to provide real-time store intelligence. The company serves grocery, club, farm supply, and home improvement retailers with chainwide deployments.

PR Newswire
Jun 9th, 2026
B&R Stores deploys Simbe's Tally inventory robot across Nebraska locations

B&R Stores, a family-owned grocery operator in Nebraska, has deployed Simbe's Tally autonomous shelf-scanning robot to select locations in Lincoln. The technology captures real-time shelf-level data on product availability, pricing and placement to help store teams respond faster and improve the shopping experience. Tally automates manual inventory tasks that typically consume up to 30 hours weekly per store, freeing associates to focus on customer service and replenishment. The robot recently achieved UL 3300 certification, validating its safety in public retail environments. B&R Stores operates multiple supermarket banners including Russ's Market, Super Saver and Allen's across Nebraska, Iowa and Missouri. Simbe's platform is now deployed across 10 countries in various retail sectors including grocery and home improvement.