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Alo Yoga

Direct-to-consumer yoga apparel and accessories

Flagship General Manager

Retail Store ManagementConfirmed live in the last 24 hours
Full-timeCannes, FranceNo salary listedIn-person

About the Job

Requirements

  • Prior experience within retail or a related industry.
  • Working knowledge of Microsoft Office, including Word, Excel, and Outlook.
  • Experience managing and leading a team.
  • Strong verbal and written interpersonal and communication skills.
  • Guest experience, organizational, and time-management skills.
  • Ability to handle multiple tasks in a changing environment.
  • Motivation to drive business in a fast-paced, innovative environment.
  • An entrepreneurial mindset and business-owner approach.
  • Independent work ethic, time-management skills, and personal accountability.
  • Alignment with and embodiment of ALO's Guiding Principles.

Responsibilities

  • Develop and execute retail strategies for customer experience, client relationship management, employee performance, and community connectivity to increase brand awareness, store traffic, and clientele.
  • Apply local-market knowledge of clientele and competitors and monitor business trends relevant to store and brand success.
  • Recommend store opportunities that increase sales and foot traffic and improve customer relationships and the in-store experience.
  • Use key performance indicators to develop and support business-driving strategies.
  • Lead the team using company tools, incentives, and strategies to support sales goals.
  • Identify and communicate individual and team training needs.
  • Improve fitting-room conversion by ensuring clients receive assistance, product needs are accessible, and sales execution is seamless and accurate.
  • Facilitate new-hire onboarding and ongoing training for existing staff.
  • Ensure the Sales and Operations team communicates ALO's mission and guiding principles to visitors.
  • Motivate the store team and use company performance tools to evaluate and exceed individual sales goals and store key performance indicators, including conversion, average sales, and units per transaction.
  • Create individual development plans supporting professional growth and talent needs.
  • Evaluate the management team and provide ongoing feedback to support individual growth and improvement.
  • Monitor and address performance issues promptly.
  • Conduct ongoing talent analysis and establish career progression plans to retain talent and reduce turnover.
  • Fill open positions, prioritizing internal colleagues in customer experience, commission, and high-level selling areas.
  • Interview, hire, train, direct, manage, coach, develop, coordinate, evaluate, and discipline direct and indirect reports; establish work strategies; provide insight and decision support; direct the team to meet or exceed performance expectations; and address colleague complaints and resolve problems.
  • Use the check-in process to support colleague talent development, promotion, and advancement.
  • Ensure staff adhere to current-season wardrobe standards and represent the ALO brand.
  • Ensure staff follow store standards for cleanliness, maintenance, and replenishment on the selling floor and in the back of house.
  • Maintain visual merchandising standards and ensure store directives are upheld.
  • Supervise inventory management to keep store shrink at or below the company target.
  • Complete required daily and weekly reporting.
  • Manage store staff headcount and payroll objectives.
  • Implement tactics to manage and maintain an effective profit-and-loss strategy.
  • Plan for future business needs to improve business results.
  • Ensure transfers, consolidations, pricing, and shipping and receiving comply with company policies and procedures.
  • Recommend improvements to company operational systems and processes.
  • Identify opportunities in product, sales, and team development and present ideas and solutions to corporate.
  • Resolve customer issues and complaints in a timely manner.
  • Collaborate with cross-functional business partners to support organizational goals.
  • Communicate effectively with all organizational levels, including the executive team.
  • Partner with field and corporate leaders to establish effective in-season long-term strategies aligned with company initiatives.
  • Balance business needs with brand culture while navigating the organization.
  • Conduct regular store meetings to motivate the team and communicate brand activities and initiatives.
  • Reinforce company standards and policies and hold staff accountable in partnership with corporate.

About the Company

Alo Yoga

Direct-to-consumer yoga apparel and accessories

Alo Yoga designs and sells high-quality yoga wear and wellness accessories through its own online store, aloYoga.com. It serves yoga enthusiasts and active lifestyle fans with clothing for yoga, training, pilates, running, and lounging, plus accessories such as mats, bags, hats, and jewelry, as well as wellness products. The products are created to be both functional for workouts and stylish for everyday wear, with frequent new arrivals and seasonal collections to keep the catalog fresh. The company differentiates itself by its celebrity-endorsed branding, strong lifestyle positioning, and a direct-to-consumer model that gives it control over the brand, pricing, and customer experience, along with collaborations and a broad product range. Its goal is to expand the Alo Yoga community by making yoga-inspired fashion a daily habit and continuing to grow its online, asset-light business through diverse product lines and brand partnerships.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2007

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