Zensar

Global IT services for digital transformation

Adobe Analytics

Business IntelligencePosted on Nov 11

Full-timeHyderabad, Telangana, IndiaNo salary listedIn-person

About the Job

Requirements

At least 4 years of hands-on digital analytics experience, with strong ownership of Adobe Analytics and Adobe Launch.
Proven experience implementing and maintaining analytics tags, variables (eVars, props, and events), classifications, and processing rules.
Proficiency with at least one data visualization tool, such as Adobe Analytics Workspace, Tableau, Power BI, or Looker, to build automated, stakeholder-friendly dashboards.
Solid understanding of web and app analytics fundamentals, including cookie and ECID behavior, sessionization, UTM governance, funnels, and attribution basics.
Experience working with data layers and debugging tools, such as Adobe Experience Platform Debugger and Browser DevTools.
Ability to communicate complex data as simple, actionable narratives.

Desired Qualifications

JavaScript and jQuery proficiency.
Experience with Customer Journey Analytics and Adobe Experience Platform schemas and connections.
Knowledge of server-side tagging, server calls versus client calls, and data collection through APIs.
Familiarity with A/B testing platforms such as Adobe Target, Optimizely, or VWO, and experiment analytics.
Scripting or automation experience, such as Python for data quality assurance or API extracts, and Git for version control.
Exposure to cloud data warehouses such as BigQuery, Snowflake, or Redshift, and ELT tools such as Fivetran or dbt.
Understanding of privacy and compliance, including GDPR, CCPA, consent management, and IAB TCF frameworks.
Mobile analytics experience, including SDKs, trackAction, trackState, and lifecycle metrics.
Basic knowledge of marketing technology stack integrations, including advertising platforms, CDPs, and CRM.
Awareness of industry norms, privacy guidelines, risk mitigation controls, and information security standards.
Experience establishing initial infrastructure and best practices for reliable, secure ongoing maintenance.
Experience with ServiceNow, Jira, and Confluence.

Please search for candidates who have 5+ years of experience in Adobe Analytics Implementation and Reporting for the best fit.

Required experience:

4-6 years of hands-on experience in digital analytics with strong ownership of Adobe Analytics and Adobe Launch.
Proficient in JavaScript and JQuery would be a plus.
Proven experience implementing and maintaining analytics tags, variables (eVars/props/events), classifications, and processing rules.
Proficiency with at least one data visualization tool (Adobe Analytics Workspace, Tableau, Power BI, Looker, or similar) to build automated, stakeholder-friendly dashboards.
Solid understanding of web/app analytics fundamentals: cookie/ECID behavior, sessionization, UTM governance, funnels, attribution basics.
Experience working with data layers and debugging tools (e.g., Adobe Experience Platform Debugger, Browser DevTools)
Excellent communication skills with the ability to turn complex data into simple, actionable narratives

Good to have:

Experience with Customer Journey Analytics (CJA) and Adobe Experience Platform schemas/connections.
Knowledge of server-side tagging, server calls vs. client calls, and data collection via APIs.
Familiarity with A/B testing platforms (e.g., Adobe Target, Optimizely, VWO) and experiment analytics.
Scripting or automation (e.g., Python for data QA, API extracts; Git for version control).
Exposure to cloud data warehouses (e.g., BigQuery, Snowflake, Redshift) and ELT tools (e.g., Fivetran, dbt).
Understanding of privacy and compliance (GDPR, CCPA), consent management, and IAB TCF frameworks.
Mobile analytics experience (SDKs, trackAction/trackState, lifecycle metrics).
Basic knowledge of marketing tech stack integrations (ad platforms, CDPs, CRM).
Awareness of industry norms, privacy guidelines, risk mitigation controls, and information security standards.
Experience with setting up initial infrastructure and establishing a strong foundation while identifying best practices for ongoing maintenance to ensure it is reliable and secure.
Utilize personal creativity and innovation to identify opportunities and solve problems effectively.
Experience with ServiceNow, Jira, and Confluence.

Total Experience – 6+ years

About the Company

Zensar

Global IT services for digital transformation

Digital solutions and IT services company that partners with global organizations to drive digital transformation. Its offerings include intelligent automation, analytics, hyperconverged infrastructure, and digital application development and maintenance, delivered through long-term contracts, project-based engagements, and managed services. Indigo Slate handles virtual event creation. Zensar’s Living AI integrates artificial intelligence into business processes to boost outcomes. Unlike many competitors, it emphasizes reducing capital expenditure (Capex) and operating expenditure (Opex), simplifying vendor management, and improving efficiency through automation. The overall goal is to help clients adapt to the digital landscape, optimize technology infrastructure, and achieve higher operational efficiency.

Company size: 10,001+
Company stage: IPO
Headquarters: Pune, India
Founded: 1991

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