Campaign Manager - Acquisition

Mission

Ready to scale digital acquisition with impact?

At ING, we’re accelerating how we attract, convert and onboard new customers - and campaigns are at the heart of this growth engine. We’re looking for a data-driven, commercially sharp Campaign Manager who can turn business goals into actionable, high-performing campaigns — from strategy and business case to flawless end-to-end execution. You will play a key role in delivering the acquisition volumes while continuously improving funnel efficiency and customer experience.

About the team

You will be part of the Acquisition & Growth ecosystem, working closely with:

• Digital Marketing (performance & media buying);

• Product Owners (website, app funnels);

• Analytics & Data teams;

• Finance & Pricing;

• UX/UI & Customer Experience;

• External agencies (creative & media);

We operate with a performance-first mindset, focused on:

• Outcome-driven campaigns (traffic → conversion → acquisition);

• Full-funnel optimization and continuous experimentation;

• Data-led decisions and ROI accountability;

• Scaling what works, fast;

Your day to day

Campaign strategy & business ownership

• Translate annual KPIs  into actionable campaign plans;

• Build solid business cases for campaigns (volumes, CVR, cost, ROI payback);

• Define campaign objectives, targeting, value propositions and channel mix;

• Align campaign strategy with product, funnel and commercial priorities;

Campaign planning & roadmap

• Build a bottom-up yearly roadmap, starting from KPIs and scaling down into quarterly/monthly initiatives;

• Size opportunities by channel, segment and campaign type;

• Plan campaigns across the full year (always-on + bursts + launches);

• Continuously adjust roadmap based on performance and market dynamics;

Budgeting & pricing

• Own campaign budget planning and allocation across channels;

• Define pricing logic and offers (e.g. incentives, cost per acquisition, profitability thresholds);

• Monitor spend vs. performance and optimize towards cost efficiency and ROI;

• Partner with Finance to ensure alignment on business case assumptions and outcomes Campaign execution & coordination (E2E);

• Lead end-to-end campaign implementation across channels (Meta, Google, Display Affiliates etc.);

• Coordinate all stakeholders: media, creative, product, analytics, legal/compliance;

• Ensure campaigns are delivered on time, on budget and at expected quality;

• Manage external agencies and ensure high standards in execution;

Performance & optimization

• Track and optimize full-funnel performance (impressions → clicks → CVR → acquisition)

• Identify drop-offs and improvement opportunities in collaboration with Product and UX teams;

• Drive continuous optimization loops (targeting, creatives, offers, landing pages);

• Scale winning campaigns and stop or pivot underperforming ones;

Data-driven decision making

• Work closely with analytics tools (Adobe, Firebase, MMPs, dashboards);

• Monitor key KPIs: acquisition volume, CVR, CPA, ROI;

• Turn insights into actionable improvements across campaigns and funnel;

• Clearly communicate performance and recommendations to stakeholders;

What you bring to the team

Experience & mindset

• Strong experience in campaign management, digital marketing or acquisition roles;

• Proven track record of delivering acquisition growth at scale;

• Commercial mindset with strong ownership of results, budgets and ROI;

Campaign & performance expertise

• Deep understanding of digital marketing channels (Meta, Google, Display etc.);

• Experience with campaign planning, execution and optimization E2E;

• Strong grasp of funnel dynamics and CVR drivers;

Business case & financial acumen

• Experience building and managing business cases (volume, cost, profitability);

• Ability to calculate CPA, ROI, payback periods and pricing scenarios;

• Comfortable owning and optimizing large budgets;

Roadmap & planning

• Ability to translate KPIs into structured annual roadmaps;

• Strong planning and prioritization skills;

• Ability to balance short-term performance with long-term growth;

Data & analytics

• Strong analytical mindset, comfortable working with data and dashboards;

• Experience with performance tracking tools (Adobe Analytics, Firebase etc.);

• Ability to derive insights and turn them into clear actions;

Collaboration & execution

• Strong stakeholder management and coordination skills;

• Ability to work cross-functionally across multiple teams;

• Clear, structured, and action-oriented communication style;

What we offer

• Impactful work in a fun, inclusive and highly collaborative environment;

• Modern, open office spaces built for teamwork and creative work;

• Hybrid working model with flexibility baked in;

• Monthly benefit budget you can use your way;

• Extra paid vacation days based on total work experience;

• Continuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings and certifications;

• Internal mobility across ING worldwide, including short- and long-term international assignments;

• Opportunities to contribute to sustainability and CSR initiatives;

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please:

• Apply only via official ING platforms. ING uses Workday as its recruitment system.

• Verify the sender’s email — it should only come from @ing.com or @myworkday.com.

• Know that ING will never request payments or banking details during the recruitment process.

How to apply

Click “Apply” on our careers site and submit your application through Workday. We’re excited to meet you!

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 1.9 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

Join us!