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The New York Times

The New York Times

Subscription-based digital and print journalism

Senior Researcher - Growth

Full-Time
$110k - $135k/yr

+ Annual bonus + Restricted stock

Senior
Master's
New York, NY, USA
Hybrid

Three days in the office per week are typically expected.

About the job

Requirements
  • At least 5 years of research and insights experience.
  • Experience scoping and conducting user experience and usability research using a variety of qualitative and quantitative methods.
  • Experience developing and executing survey research, including data analysis and narrative development.
  • Experience with a range of research methods and techniques.
  • Experience working across multiple internal team environments.
Responsibilities
  • Conduct user experience studies across The New York Times, including growth and app surfaces.
  • Create, manage, and independently analyze large-scale surveys, including producing advanced visualizations and constructing a narrative from the data.
  • Use research to identify opportunities and inform new product and marketing experiences grounded in user needs.
  • Design and complete mixed-method studies that meet goals, provide relevant recommendations, and guide evidence-based strategy.
  • Combine research with behavioral data, proprietary and industry research, and A/B testing results to provide a holistic view of users.
  • Explore and experiment with new research methodologies and design-thinking tools.
  • Contribute to the collaborative culture of Audience Insights and help The New York Times understand and build empathy for its audiences.
  • Support and demonstrate understanding of journalistic independence and commitment to the company's mission.
Desired Qualifications
  • A master's degree or higher in a human-behavior-related field, such as Psychology, Sociology, Anthropology, Human-Computer Interaction, Media Studies, or Economics.
  • Mastery of Qualtrics, Displayr, Tableau, or other platforms for advanced survey analysis and visualization.
  • At least 2 years of research experience with growth product teams, mobile apps, or app development.

About the company

The New York Times provides digital and print news across politics, business, technology, culture, and more for a global audience. It earns revenue from recurring subscriptions for digital and print editions and from online advertising, including sponsored content. It enhances value with subscriber services like NYT Cooking and other offerings, delivered through a digital platform, newsletters, and mobile apps. Its goal is to deliver trusted information and insightful analysis at scale while expanding its digital reach and subscriber value.

Company Size

10,001+

Company Stage

IPO

Headquarters

New York City, New York

Founded

1850

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Simplify's Take

What believers are saying

  • Q2 2026 revenue rose 11.2% to $762.5 million.
  • Digital-only subscription revenue jumped 16.4% in Q2 2026; subscribers added 280,000.
  • Digital advertising rose 20.7% in Q2 2026, signaling stronger monetization.

What critics are saying

  • May 2026 EEOC sued NYT over alleged race and sex promotion discrimination.
  • September 2026 DOJ backed OpenAI against NYT, weakening its copyright leverage.
  • If courts bless AI training on NYT articles, licensing revenue weakens fast.

What makes The New York Times unique

  • September 2026 newsroom still employs 2,300 journalists, dwarfing most rivals.
  • NYT holds 13.35 million subscribers, including 12.80 million digital-only readers.
  • Its bundle spans news, Games, Cooking, Athletic, and video products.

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Benefits

Remote Work Options

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

-15%

1 year growth

-15%

2 year growth

-17%
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