Marketing Manager, Lifecycle & Growth - Invoicing Solutions

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 745,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth.

Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses.

We’re looking for a Marketing Manager, Lifecycle & Growth to join the EverPro Marketing team, supporting Invoice Simple.

In this role, you’ll be responsible for driving lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth. You’ll operate at the intersection of Lifecycle Marketing, Product, Product Marketing, Growth, and Data—translating business priorities and customer insights into experiences that meaningfully influence customer behavior.

This role is ideal for a marketer who thinks in customer journeys, applies data to decision-making, and wants ownership over initiatives that directly impact business outcomes in a Product-Led Growth (PLG) environment.

Responsibilities

Customer Lifecycle Strategy & Experience Direction

• Own lifecycle experience direction for assigned journeys, segments, or initiatives
• Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence
• Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging
• Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth

Business Impact & Growth Contribution

• Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization
• Develop clear hypotheses for how lifecycle initiatives will contribute to business goals
• Size expected impact directionally using assumptions, ranges, and customer economics
• Prioritize initiatives based on potential impact, customer value, and feasibility

Cross-Functional Collaboration

• Partner closely with Product, Product Marketing, Growth, Payments, and Data teams
• Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness
• Use customer insights and performance data to influence decisions and align stakeholders
• Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact

Initiative Management & Execution

• Own execution of complex lifecycle and growth-related initiatives within assigned scope
• Coordinate timelines, dependencies, and handoffs across Marketing and partner teams
• Balance multiple initiatives while adapting to shifting business priorities
• Partner with marketing automation, creative, and analytics teams to bring experiences to life

Performance Analysis, Experimentation & Optimization

• Monitor lifecycle performance using shared measurement frameworks
• Design and run experiments to test new approaches and optimize outcomes
• Analyze results to identify drivers of success or underperformance
• Translate learnings into clear recommendations for iteration and scale

Collaboration & Thought Leadership

• Act as an informal advisor to peers on lifecycle best practices and customer engagement
• Share insights and learnings that improve cross-team effectiveness
• Contribute to continuous improvement of lifecycle and growth practices across Marketing

Skills and Experience needed for success in this role:

• 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
• Experience owning customer journeys tied to business outcomes, not just channel execution
• Strong analytical and quantitative skills, with experience using data to inform decisions
• Proven ability to collaborate cross-functionally and influence without direct authority
• Experience working in B2B or B2C SaaS or Product-Led Growth (PLG) environments

Nice to Have

• Bachelor’s degree in Marketing, Business, or a related field
• Experience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similar
• Exposure to feature adoption, monetization, or payments-related initiatives
• Experience partnering closely with Product and Product Marketing teams
• Comfort with directional impact modeling or customer economics

Where: Remote, Canada

The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in Canada - if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Robust wellness benefits, including an annual wellness stipend
• 3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays to celebrate anything of significance to you 
• Employee Stock Purchase Program
• Registered Retirement Savings Plan (RRSP) with 4% company match 
  

Compensation: The target compensation range for this position is $80,000 to $100,000 CAD per year in most Canada locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!

EverCommerce uses approved artificial intelligence (“AI”) tools to support its business operations. Employees are encouraged to use authorized AI tools, when appropriate for their roles, to improve efficiency, quality, and innovation. All AI use must comply with company policies, including requirements concerning confidentiality, data security, intellectual property, accuracy, and human review. Employees remain responsible for reviewing and validating AI-assisted work.