Product Marketing Manager
About the job
- Two to five years of product marketing experience or marketing experience in the technology field.
- A bachelor's degree focused in business, engineering, or hard sciences is a plus.
- A demonstrable track record of crafting compelling positioning and thought leadership content.
- Knowledge of Internet of Things, software-as-a-service, technology, and innovative thinking.
- Excellent written and verbal communication skills.
- Ability to synthesize high-level direction from leadership into actionable work products.
- Ability to own project development, execution, and completion autonomously.
- Help formulate and execute go-to-market strategy for key product lines and new product launches.
- Develop product positioning content, messaging, and sales enablement assets.
- Act as the Voice of the Customer champion by collecting feedback from partner- and end-user-facing teams to inform product development and roadmaps.
- Support product launches by driving internal consensus around project and product delivery dates and working with teams to meet milestones and delivery dates.
- Turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle.
- Create content, assets, and tools, including market briefs, sales playbooks, and other materials.
- Develop actionable, data-driven insights to inform product and marketing strategy.
- Drive development and validation of product and service positioning, category creation, messaging, and competitive segmentation.
- Articulate the differentiated value of Alarm.com technology and communicate it to internal and external audiences; understand technical product and service specifications and translate them into meaningful benefits for impacted audiences.
- Perform other duties as assigned.
Alarm.com is looking for a smart, tenacious, and inquisitive B2B2B and B2B2C Product Marketing Manager who can operate between product management, sales, marketing, and training to help develop and execute the go-to-market strategy for Alarm.com products. The product marketer must be able to assess the market to understand the product/service landscape our channel partners (and their customers) sit in. The Product Marketing Specialist will drive research projects to understand market needs, trends, and competition. They will be responsible for developing product positioning and content/tools for sales enablement and product launches.
This role will work closely with product management, partner marketing, and sales teams to identify gaps, develop resources, and launch associated initiatives to support the residential and venture business units' growth goals.
Key Responsibilities:
- Helps formulate and execute go-to-market strategy for key product lines and new product launches
- Develops product positioning content, messaging, and sales enablement assets
- Acts as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmaps
- Supports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are met
- Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle
- Creates content, assets, and tools including market briefs, sales playbooks, and other materials
- Develops actionable, data-driven insights to inform product and marketing strategy
- Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation
- Articulates the differentiated value of Alarm.com technology and can clearly communicate the value to internal and external audiences. Understands technical product/service specs and translates them into meaningful benefits for impacted audiences
- Other duties as assigned
Qualifications:
- 2-5 years of Product Marketing Experience OR Marketing experience in the Tech field
- Bachelor's degree with a focus in business, engineering, or hard sciences a plus
- Demonstratable track record of crafting compelling positioning and thought leadership content
- Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
- Excellent written and verbal communication skills
- Passion for new technologies and working in fast-moving markets
- Ability to synthesize high-level direction from leadership into actionable work products
- Ability to own project development, execution, and completion autonomously
Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.
WHY WORK FOR ALARM.COM?
- Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
- Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
- Gain well rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
- Community and Camaraderie: One of our core values is to 'Keep It Fun,' which to us means fostering a strong sense of community. Our culture is built on collaboration and connection, where we celebrate our successes and believe that a positive, engaging environment is key to doing our best work.
- Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week.
COMPANY INFO
Alarm.com is the leading platform for intelligently connected properties. Millions of homeowners and businesses rely on Alarm.com's technology to secure, monitor, and manage their environments from anywhere. Our comprehensive suite of solutions—including security, video surveillance, access control, active shooter detection, intelligent automation, energy management, and wellness—is delivered exclusively through a trusted network of thousands of professional service providers and commercial integrators across North America and worldwide. Alarm.com's common stock is traded on Nasdaq under the ticker symbol ALRM. Alarm.com delivers serious security for serious people.
For more information, please visit www.alarm.com.
COMPANY BENEFITS
Our total rewards package is designed to support you holistically—in your health, your finances, and your life outside of work. The package includes medical plans with company subsidies, a Health Savings Account (HSA) with a company contribution, and a 401(k) with an employer match. We encourage a healthy work-life balance with paid vacation that increases with tenure, paid holidays, wellness time, and paid maternity and bonding leave. To complete the package, we also provide company-paid disability and life insurance, all within a collaborative and casual work environment.
Alarm.com is an Equal Opportunity Employer
In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.
Notice To Third Party Agencies:
Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to [email protected].
The base salary range of this opportunity is listed below and is determined within a range based on factors including qualifications, location and experience. This allows opportunity for growth and development within the role. The base salary offered is part of a total compensation package.
Base Salary Range 61650 - 79800 USD
About the company
Alarm.com provides integrated smart security solutions for businesses by combining video surveillance, access control, lighting, and energy management into one platform. The system works through devices installed by authorized service providers and connected to a cloud-based platform that is managed via a single app. Customers can monitor and control premises, automatically adjust energy use with smart thermostats, and receive ongoing support through monthly service fees. Compared to competitors, Alarm.com relies on a partner network to install and customize systems and emphasizes an all-in-one solution with recurring revenue, rather than selling standalone hardware. The company’s goal is to offer reliable, scalable security and energy management that is easy to manage for small to medium-sized businesses and commercial enterprises.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Tysons, Virginia
Founded
2000
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Simplify's Take
What believers are saying
- Second quarter 2026 SaaS and license revenue rose 11.1% to $188.8 million.
- Management raised 2026 total revenue guidance to $1.079 billion-$1.089 billion after Q2 outperformance.
- EnergyHub dispatched 304 demand-response events during July 2026, proving utility-scale traction.
What critics are saying
- Alarm.com’s 2026 growth still depends on hardware, which rose only 5.5% in Q2.
- Rivals like Johnson Controls and ADT attack the same commercial fire and video channels.
- A platform breach or monitoring outage would damage trust across millions of protected properties.
What makes Alarm.com unique
- Alarm.com’s July 16, 2026 Fire Communicator unifies intrusion, video, access control, and fire.
- EnergyHub and commercial products ride one cloud platform, preserving recurring SaaS economics.
- International business surpassed 1 million active subscriber accounts in second quarter 2026.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- Health Savings Account/Flexible Spending Account
- Unlimited Paid Time Off
- Flexible Work Hours
- Remote Work Options
- Paid Vacation
- Paid Sick Leave
- Paid Holidays
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
0%Alarm.com Holdings, Inc. (ALRM) - what are investment firms thinking about this stock? Shares of Alarm.com Holdings, Inc. (NASDAQ:ALRM - Get Free Report) have been assigned a consensus rating of "Hold" from the five analysts that are currently covering the company, MarketBeat reports. One analyst has rated the stock with a sell recommendation, three have given a hold recommendation and one has assigned a strong buy recommendation to the company. The average twelve-month price target among brokerages that have issued ratings on the stock in the last year is $55.00. A number of research firms have recently commented on ALRM. Raymond James Financial restated a "strong-buy" rating and set a $65.00 price target on shares of Alarm.com in a research report on Friday, August 7th. Weiss Ratings upgraded Alarm.com from a "hold (c)" rating to a "hold (c+)" rating in a research report on Thursday, October 15th. Barclays lifted their price objective on Alarm.com from $55.00 to $60.00 and gave the company an "equal weight" rating in a research note on Monday, August 10th. Zacks Research lowered Alarm.com from a "strong-buy" rating to a "hold" rating in a research note on Tuesday, October 6th. Finally, Wall Street Zen upgraded Alarm.com from a "hold" rating to a "buy" rating in a research report on Sunday, August 16th. Alarm.com price performance. ALRM stock opened at $58.68 on Wednesday. The firm has a 50 day moving average of $55.74 and a 200-day moving average of $50.37. The firm has a market capitalization of $2.90 billion, a P/E ratio of 25.96, a price-to-earnings-growth ratio of 1.82 and a beta of 0.76. Alarm.com has a 12 month low of $41.49 and a 12 month high of $58.86. The company has a current ratio of 4.96, a quick ratio of 4.38 and a debt-to-equity ratio of 0.57. Alarm.com (NASDAQ:ALRM - Get Free Report) last posted its earnings results on Thursday, August 6th. The software maker reported $0.77 earnings per share for the quarter, topping analysts' consensus estimates of $0.65 by $0.12. Alarm.com had a net margin of 11.11% and a return on equity of 15.65%. The business had revenue of $277.73 million for the quarter, compared to analyst estimates of $264.96 million. During the same quarter in the prior year, the firm posted $0.60 EPS. Alarm.com's revenue was up 9.2% on a year-over-year basis. Alarm.com has set its FY 2026 guidance at 2.920-2.940 EPS. As a group, sell-side analysts predict that Alarm.com will post 2.47 earnings per share for the current fiscal year. Insider activity. In other Alarm.com news, CEO Stephen Trundle sold 50,000 shares of the firm's stock in a transaction dated Monday, August 24th. The stock was sold at an average price of $57.67, for a total value of $2,883,500.00. Following the sale, the chief executive officer owned 324,842 shares of the company's stock, valued at $18,733,638.14. This trade represents a 13.34% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CFO Kevin Bradley sold 5,400 shares of Alarm.com stock in a transaction dated Wednesday, August 12th. The shares were sold at an average price of $55.07, for a total value of $297,378.00. Following the sale, the chief financial officer owned 78,222 shares of the company's stock, valued at approximately $4,307,685.54. This trade represents a 6.46% decrease in their position. The SEC filing for this sale provides additional information. Company insiders own 4.80% of the company's stock. Institutional inflows and outflows. Institutional investors have recently modified their holdings of the stock. Dimensional Fund Advisors LP increased its stake in Alarm.com by 1.1% in the first quarter. Dimensional Fund Advisors LP now owns 1,117,359 shares of the software maker's stock valued at $48,257,000 after acquiring an additional 11,624 shares during the last quarter. Arrowstreet Capital Limited Partnership raised its position in Alarm.com by 43.9% during the first quarter. Arrowstreet Capital Limited Partnership now owns 779,200 shares of the software maker's stock valued at $33,654,000 after purchasing an additional 237,633 shares in the last quarter. SG Americas Securities LLC lifted its stake in Alarm.com by 85.3% during the first quarter. SG Americas Securities LLC now owns 483,486 shares of the software maker's stock worth $20,882,000 after purchasing an additional 222,563 shares during the last quarter. Bank of New York Mellon Corp bought a new stake in Alarm.com during the second quarter worth about $14,339,000. Finally, Principal Financial Group Inc. lifted its stake in Alarm.com by 5.2% during the first quarter. Principal Financial Group Inc. now owns 300,204 shares of the software maker's stock worth $12,966,000 after purchasing an additional 14,967 shares during the last quarter. 91.74% of the stock is currently owned by institutional investors. Alarm.com company profile. Alarm.com Holdings, Inc develops cloud-based technology for connected security and smart automation. Its platform helps residential and commercial customers monitor and manage security systems, video cameras, access control, energy use, and other connected devices through mobile applications and web-based tools. The company's products and services are delivered primarily through a network of authorized service providers, including security dealers and integrators. Its offerings include intrusion detection, smart-home automation, video surveillance, commercial security and access management, energy management, and solutions designed for property managers and other business customers. Founded in 2000 and headquartered in Vienna, Virginia, Alarm.com serves customers through service providers in the United States and international markets. Receive News & Ratings for Alarm.com Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Alarm.com and related companies with MarketBeat.com's FREE daily email newsletter.
Alarm.com extends intelligent video protection to More Entryways with new battery-powered 781B. Wire-free video doorbell brings intelligent video, relevant alerts, and proactive deterrence to entryways where traditional doorbells aren't practical Published on 10/06/2026 at 06:15 am EDT Business Wire Alarm.com (Nasdaq: ALRM), the leading platform for intelligently connected properties, today announced the Alarm.com 781B Battery Video Doorbell, giving homeowners and businesses a new way to bring video security to entryways throughout their properties. Alarm.com announces the release of the Alarm.com 781B Battery Video Doorbell (ADC-VDB781B). The 781B combines a rechargeable battery, Wi-Fi connectivity, and intelligent video capabilities in a doorbell designed for locations without existing doorbell wiring. Customers can install the 781B at a front door, side door, back door, detached garage, gate, shed, or other entryway where running new wiring may be impractical. As part of the Alarm.com platform, the doorbell works alongside the broader connected property system, unlocking a range of intelligent features that go beyond basic video coverage. "The 781B brings intelligent video, proactive deterrence, and connected actions to more entryways," said Dan Kerzner, President of Platforms Business at Alarm.com. "It gives our service providers another strong wireless option for delivering comprehensive video coverage across a property." Intelligent Awareness at More Entryways A square 1:1 view captures visitors from head to toe, while Advanced Video Analytics can identify people, animals, vehicles, and packages to help deliver more relevant alerts. As the first Alarm.com battery video doorbell to offer animal and vehicle detection, the 781B helps customers distinguish different types of activity around their property. Familiar Face Analytics can recognize up to five familiar people and support customized notifications, while Package Alerts help customers stay aware of deliveries and removals of packages. When a response is needed, customers can interact with visitors remotely through crisp two-way audio and Call Screen Actions, allowing them to unlock doors, turn on lights, and more through the Alarm.com platform without leaving the doorbell screen. For unwanted visitors, Perimeter Guard(R) combines attention-grabbing lights and audio alerts with the ability to trigger connected lights throughout the property. AI Deterrence can also deliver AI-generated verbal warnings when a person is detected at the door. Flexible Protection Without Doorbell Wiring The 781B is designed to make video protection possible in more locations without requiring an existing doorbell power source. Its battery-powered, Wi-Fi-connected design allows customers to install the doorbell where traditional wired models may not be an option without requiring connection to a hub or base station. Specially designed Energy Saver Video Analytics help conserve battery power during periods of inactivity. When it's time to recharge, the removable battery can be swapped out, or customers can use optional wiring for continuous trickle charging. The removable universal rechargeable battery is also compatible with the Alarm.com Volt Series(TM) V731B Battery Camera, giving customers a common battery solution across compatible devices and a simpler way to expand battery-powered video throughout a property. Designed for Everyday Security From monitoring a side entrance to keeping an eye on packages delivered near a garage, the 781B extends the role of the video doorbell beyond the front door. Customers can see activity, communicate with visitors, and respond to unexpected activity from the Alarm.com platform, wherever the doorbell is installed. The 781B also supports Bluetooth(R) Enrollment, designed to make device setup faster and easier for service providers. Availability The 781B is compatible with a range of Alarm.com residential and commercial video service packages, with feature availability varying by service package. To learn more about the Alarm.com 781B Battery Video Doorbell, visit www.alarm.com or contact an Alarm.com service provider. About Alarm.com Alarm.com is the leading platform for intelligently connected properties. Millions of homeowners and businesses rely on Alarm.com's technology to secure, monitor, and manage their environments from anywhere. Our comprehensive suite of solutions - including security, video surveillance, access control, active shooter detection, intelligent automation, energy management, personal safety and awareness, and fire - is delivered exclusively through a trusted network of thousands of professional service providers and commercial integrators across North America and worldwide. Alarm.com's common stock is traded on Nasdaq under the ticker symbol ALRM. Alarm.com delivers serious security for serious people. To learn more, visit www.alarm.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20261006740792/en/ (C) Business Wire - 2026
Hi-Tech Integrated Systems in Asheville: connect CCTV, alarms, and smart-home control. A security project becomes easier to evaluate when cameras, alarms, and home controls are treated as connected decisions rather than a single equipment list. Hi-Tech Integrated Systems is listed as a Smart Home Security Installer in Asheville, with its public record showing 20 Fore Rd, Asheville, NC 28806. Its official website presents security systems and cameras alongside home automation, theaters, and lighting control. That combination makes the central question less about buying the most devices and more about defining how the property should be observed, alerted, and controlled. Start with the event the system must explain. Before discussing a camera count, the property owner should identify the moments that matter. Is the goal to see who approached a front door, review activity around a driveway, receive an alarm notification, or manage entry for household members? These answers affect camera placement, image quality, alarm zones, and access-control decisions. A written site review should distinguish an identification view from a general overview. It should also note lighting changes, likely blind spots, privacy-sensitive areas, and the locations where a phone alert would be useful. Use Hi-Tech's published integration scope as a conversation starter. Hi-Tech Integrated Systems' official website says it installs wired and wireless security hardware integrated with Alarm.com and describes app-based access to the security system and security cameras. The same page names Control4 and ELAN for smart-home systems, including control of security, audio, video, shades, and lighting. Those are useful facts to bring into a quote discussion, but they are not a substitute for a project-specific design. The owner should ask which proposed components will work together, which app handles each function, and whether the existing network and electrical conditions are suitable. Keep CCTV and alarm detection in separate lanes. CCTV answers a visual question: what happened in a particular area, and what detail can the recording actually show? An alarm answers a detection question: which sensor changed state, and what notification or response follows? Combining both can improve the information available after an event, but the two systems still need separate scopes. A quote should identify camera locations, recording or cloud-storage arrangements, retention terms, night-vision expectations, and user permissions. For the alarm side, it should specify sensor types, arming modes, notification paths, and any monitoring arrangement rather than assuming that an app connection equals professional monitoring. Decide whether access control belongs in the project. Residential security may only require controlled entry at exterior doors, while a home office, workshop, or shared property can create a more detailed access question. Access control should therefore be described in operating terms: who receives access, how access is removed, what happens if a credential is lost, and whether a door event should appear with camera footage. If a smart-home platform is part of the plan, the owner should ask whether door locks, lighting, cameras, and alarms can be managed together without making basic security functions difficult to use during an internet or power interruption. Turn the Asheville address into a verification step. The published local record places Hi-Tech Integrated Systems at 20 Fore Rd, Asheville, NC 28806, and lists +1 828-252-6001. Those details provide a direct starting point for confirming current service scope, scheduling, and the right contact for a site assessment. The company's official website is http://hi-techsystems.com/. Before relying on any online description, the property owner should confirm whether the requested installation is currently offered at the specific address and whether the project involves new wiring, replacement equipment, or integration with an existing system. Compare the written scope, not just the device names. A useful proposal should make the system understandable after the sales conversation ends. Look for a floor plan or location list, equipment model families, installation assumptions, configuration work, user-training arrangements, and exclusions. Ask how software updates, password ownership, camera access, alarm testing, and future additions are handled. Warranty, service, monitoring, and cancellation terms should be stated in writing rather than inferred from a brand name. It is also worth asking what the system can still do locally if the internet connection is unavailable. Hi-Tech Integrated Systems' combination of security systems, cameras, and smart-home control gives Asheville property owners a focused set of topics to investigate. The strongest decision will come from matching each device to a defined security question, then confirming integration, operating limits, and written terms directly with the installer. That process produces a clearer comparison than choosing by camera count or a broad promise of peace of mind. Adjacent intel
Bert McGaughey joins Alarm.com. Alarm.com has announced the appointment of Bert McGaughey as international business development manager. In this role, He will drive dealer growth and partner development across the United Kingdom, Ireland and South Africa, reporting to Aitor Gauna, Alarm.com European sales director. Bert brings more than 15 years of experience across the security, smart home and connected-technology industries, with a career built on developing dealer and distributor relationships throughout Europe, Africa and the Middle East. He joins from EBS, where he served as international sales manager, managing accounts and business development across Turkey, the UK and Ireland, the Benelux region and Nigeria, with a focus on critical-path intruder and fire alarm signalling systems. Before EBS, Bert spent more than four years as area manager for Satel where he built and expanded the company's customer base through sales, technical training and field support across the UK, Ireland, Spain, Portugal and several African markets, including Nigeria, Ghana, South Africa and Tanzania. Earlier in his career, he held supply chain and operations leadership roles with Satel UK and Perfect Integration. Bert said: "I'm looking forward to building strong partnerships and unlocking new opportunities for our dealers across the UK, Ireland and South Africa."
Alarm.com reported second-quarter revenue of $277.7 million, up 9.2% year on year and beating analyst estimates by 4.9%. The smart property technology provider also exceeded expectations on adjusted earnings per share, posting $0.77 versus the $0.65 consensus. The company raised its full-year revenue guidance to $1.08 billion at the midpoint, 1.7% above analyst estimates. Management attributed the strong performance to enterprise demand for AI-enabled video surveillance and expanding utility programmes through EnergyHub. Chief executive Stephen Trundle said commercial and energy initiatives collectively grew over 30% year on year. The company expects continued momentum from new products and broader software-as-a-service adoption. Alarm.com's market capitalisation stands at $2.82 billion.