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General Mills

Manufactures and distributes packaged foods

Lead Technical Engineer - Salesforce, Marketing Cloud

Enterprise ApplicationsUpdated on Nov 12
Full-timeMumbai, Maharashtra, IndiaNo salary listedHybrid

About the Job

Requirements

  • At least 7 years of experience executing Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, and Mobile) and Data Cloud configuration and customization.
  • Prior successful experience executing Salesforce API and custom integrations with Salesforce Marketing and Data Cloud products and other solutions, including cloud platforms and third-party AppExchange products.
  • Deep technical knowledge of Salesforce Marketing Cloud (Engagement, Personalization, and Account Engagement) and Data Cloud.
  • Strong proficiency in SQL, REST and SOAP APIs, AMPscript, SSJS, and data modeling.
  • Knowledge of designing, developing, and managing Salesforce orgs integrated with Marketing and Data Cloud CRM products, Salesforce AppExchange products, and other platforms.
  • Proven experience leading engineering teams or technical projects.
  • Ability to prioritize multiple deliverables and strategic initiatives with minimal oversight, supported by effective time-management skills.

Responsibilities

  • Partner with the Principal Technical Architect on solutioning, architecture, integration, and design to ensure solutions meet requirements for scalability, security, performance, and alignment with Core Platform architectural best practices.
  • Assess Marketing orgs to identify platform modernization and optimization opportunities.
  • Contribute to creating, documenting, and continuously refining best practices, architectural principles, and platform standards for Salesforce Marketing and Data Clouds.
  • Execute technical solutioning and leadership, including documentation, solution design, and technical implementation, for central Salesforce Marketing and Data Cloud modernization, optimization, simplification, and pilot initiatives.
  • Execute Marketing Cloud technical engineering, including configuration and customization using AMPscript, SSJS, SQL, REST and SOAP APIs, Cloud Pages, Journeys, and Automations; perform integration, testing, deployment, and ongoing support for Salesforce Core Platform team initiatives.
  • Collaborate with cross-functional product teams to identify, evaluate, and adopt meaningful new Salesforce Marketing platform features.
  • Ensure Salesforce solutions for the assigned function or segment comply with non-functional requirements and standards for security, platform, integration, data, and operations, including privacy, consent management, data retention, and regulatory requirements.
  • Mentor Salesforce Marketing Engineers through guidance, code reviews, feedback, and growth opportunities.
  • Lead and participate in Agile Scrum ceremonies, including feature planning, sprint execution, backlog refinement, and project delivery, and assist with planning new features and executing product-team backlog and project needs.

Desired Qualifications

  • Salesforce certifications such as Admin, Architect, Consultant, or Developer.
  • Marketing Cloud Developer or Consultant, Data Cloud Consultant, Marketing Cloud Administrator, or Email Specialist certification.
  • Prior successful experience as a Salesforce Marketing Technical Architect.
  • Knowledge of consuming and interacting with MuleSoft integrations.
  • Knowledge of ETL/ELT processes, data warehouses such as Snowflake, BigQuery, or Redshift, or streaming technologies.
  • Familiarity with DevOps tools, including CI/CD pipelines, Git, Azure DevOps, or Gearset.
  • Knowledge of cloud platforms and solutions such as Google Cloud Platform.
  • Database experience, including SQL and relational database concepts and models.
  • Experience with dimensional modeling, ETL, and structured and unstructured data.
  • Background in digital marketing, data privacy, and consent management frameworks.
  • Technical knowledge of Salesforce Core CRM products, including Sales Cloud, Service Cloud, Consumer Goods Cloud, and Platform.
  • Understanding of the CPG industry.
  • Experience with modern software engineering principles.

About the Company

General Mills

Manufactures and distributes packaged foods

General Mills is a global food company that manufactures and sells a wide range of packaged foods. Its products include cereals (like Cheerios), baking and ready-to-eat mixes (Betty Crocker, Pillsbury), ice cream (Haagen-Dazs), and pet foods (Blue Buffalo). The company distributes these products through grocery stores and online retailers and supports its brands with targeted advertising. Its food lines reach households, families, and pet owners alike. General Mills differentiates itself through a broad, well-known portfolio, a commitment to quality and sustainability, responsible sourcing, and community involvement, which helps build customer trust. Its goal is to provide tasty, nutritious foods while making a positive impact on people, communities, and the environment.

Company size
Not listed
Company stage
IPO
Headquarters
Minneapolis, MN
Founded
1928

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