Senior Manager, Amazon Media & Growth
About the job
- A Bachelor's degree in Business, Marketing, Analytics, Communications, Advertising, or equivalent professional experience.
- 5–8+ years of experience in Amazon performance marketing, retail media, or related commerce media disciplines.
- Significant hands-on experience within Amazon Ads Console, Amazon DSP, or comparable retail media platforms.
- Proven experience managing and influencing agency partners while driving performance accountability.
- Strong understanding of keyword strategy, search-term mining, bidding methodologies, budget allocation frameworks, and full-funnel retail media architecture.
- Experience optimizing campaigns focused on new-to-brand acquisition, sales growth, and long-term customer value.
- Strong analytical skills and ability to translate complex performance data into actionable business recommendations.
- Experience working cross-functionally with brand, sales, finance, commerce, and media stakeholders.
- Strong commercial acumen and understanding of how media investments impact revenue, profitability, and broader business performance.
- Experience building and presenting strategic recommendations to senior leadership teams.
- Advanced proficiency in Excel and PowerPoint.
- Lead Amazon Sponsored Ads and DSP strategy, including Sponsored Products, Sponsored Brands, Sponsored Display, and broader retail media investments.
- Conduct in-depth audits of campaign structure, keyword strategy, bidding approaches, budget allocation, and search-term performance to identify optimization and growth opportunities.
- Partner with agency teams to improve campaign effectiveness and ensure accountability against performance goals and business objectives.
- Develop and optimize full-funnel retail media strategies, including search, competitor conquesting, retargeting, prospecting, and new-to-brand acquisition initiatives.
- Evaluate and recommend budget allocation strategies that balance efficiency, growth, profitability, and incremental business impact.
- Analyze performance trends and diagnose issues affecting campaign effectiveness, including traffic fluctuations, conversion changes, inventory challenges, and Buy Box performance.
- Partner with sales and finance teams to understand performance drivers, forecast media-attributed sales, and identify opportunities to improve return on investment.
- Build category growth strategies supporting assortment planning, hero SKU prioritization, pricing, promotional opportunities, and portfolio growth.
- Identify whitespace opportunities, competitive threats, and emerging marketplace trends to drive long-term business growth.
- Translate shopper search behavior and marketplace insights into strategic recommendations for category, brand, and innovation teams.
- Develop annual and quarterly investment frameworks aligned with brand priorities, commercial objectives, and category opportunities.
- Lead performance reporting, dashboard development, and business reviews to communicate insights and recommendations to senior stakeholders.
- Ensure retail media investments align with broader brand marketing, demand generation, and cross-channel media strategies.
- Collaborate with creative, commerce, and media teams to inform PDP optimization, A+ content strategy, product launches, and promotional initiatives.
- Connect Amazon performance learnings to broader marketing measurement frameworks and business growth objectives.
- Stay informed about marketplace trends, Amazon advertising innovations, measurement capabilities, and retail media best practices.
- Experience within CPG, consumer goods, or related industries.
- Experience working with Amazon Vendor Central.
- Familiarity with retail media management and optimization platforms such as Pacvue, Skai, or similar technologies.
- Experience using commerce measurement and performance tools such as Stackline, Circana, or related solutions.
- Experience developing retail media growth strategies for large-scale brands and enterprise organizations.
About the company
WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2003
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Simplify's Take
What believers are saying
- August 6, 2026 results showed WPP Media's quarterly decline improved to 2.8%.
- WPP appointed Laura Ryan chief media officer in 2026, strengthening investment and activation leadership.
- Retail media and commerce promotions in October 2026 deepen WPP Media's linked commerce strategy.
What critics are saying
- H1 2026 WPP Media revenue less pass-through costs fell 5.4%, showing client losses.
- FTC sued GroupM on April 15, 2026 over alleged advertising collusion and demonetization practices.
- Sindhuja Rai's October 2026 exit and APAC churn signal unstable leadership during restructuring.
What makes WPP Media unique
- May 2025 rebrand unified GroupM into WPP Media around WPP Open and Open Intelligence.
- WARC Media 100 ranked WPP Media first again on March 13, 2026.
- WPP Media combines Mindshare, Wavemaker, and EssenceMediacom under shared data and commerce infrastructure.
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Benefits
Health Insurance
Vision Insurance
Dental Insurance
Paid Time Off
Hybrid Work Options
Remote Work Options
401(k) Retirement Plan
Wellness Program
Mental Health Support
Paid Holidays
Paid Vacation
Gym Membership
Life Insurance
Disability Insurance
Employee Discounts
Employee Referral Bonus
Professional Development Budget
Conference Attendance Budget
Training Programs
Tuition Reimbursement
Professional Certification Support
Phone/Internet Stipend
Home Office Stipend
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Sabbatical Leave
Relocation Assistance
Stock Options
Company Equity
Meal Benefits
Commuter Benefits
Legal Services
Mentorship Program
EssenceMediacom
Employee Discounts
Company News
Ankitha Acharya appointed Global Strategy Director for Nestlé at WPP Media. She previously served as Brand Strategy Director, Emerging Markets - adidas at EssenceMediacom. Ankitha Acharya has joined WPP Media as Global Strategy Director for Nestlé. Prior to this appointment, Acharya served as Brand Strategy Director, Emerging Markets - adidas at EssenceMediacom, where she led strategy across 17 emerging markets. Before that, she was Planning and Strategy Director, Europe - Volvo at Mindshare, leading planning and strategy across six European markets. She has also held roles at Wavemaker and Performics India, among others. Acharya has experience across global and local markets, with expertise in brand strategy, planning and audience planning.
Majid Khan joins WPP Media as vice president, client services. Digital marketing strategist with 20 years of experience across auto, BFSI, tech and lifestyle starts a new chapter at the agency 55 minutes ago October 7, 2026 CHENNAI: Twenty years, a shelf of famous brands and a new desk at one of the world's biggest media agencies. Majid Khan has started a new position as vice president, client services at WPP Media, and he arrives with a reputation for turning business goals into full-funnel media outcomes. Khan describes himself as a digital-first marketing strategist, driving business growth with digital innovation and building bold brands. Across two decades and sectors such as auto, BFSI, tech and lifestyle, he has helped brands earn attention in crowded categories, blending performance precision with storytelling impact, from platform-first ideas to high-impact performance campaigns and retail media strategies. He has worked with some of India's most respected brands, including Renault India, Yamaha Motors, TVS Motors, MRF, Intel, Levi's, Hewlett Packard, Citibank, PUMA, Fossil, Star Health Insurance, Hatsun Agro Products and Cavin Kare. Khan has also been named one of ET Brand Equity's Top Ten Creative Minds in Indian Media. What does he bring to the table? Khan lists four strengths. The first is strategic leadership that aligns digital planning with business outcomes. The second is a client-centric mindset, built on trust, clarity and sharp execution. The third is creative innovation, from award-winning AR/VR to influencer, retail media and AI-driven strategies. The fourth is a commitment to team growth, mentoring cross-functional talent to deliver with agility and ambition. He says he wants to build bold, measurable and meaningful digital journeys with clients. His new role has a clear brief. At WPP Media, Khan leads client relationships and digital growth in Tamil Nadu across auto, BFSI, tech, lifestyle and FMCG. He owns senior client relationships and the commercial health of the accounts he leads, and leads teams across media, performance, data and content to give each client one joined-up plan. He brings data, technology and AI into client work early, so they shape the plan instead of staying in the pitch, and he is tasked with growing existing accounts and winning new ones. The move follows a long run at Motivator, GroupM, where Khan was client partner, digital. There he owned end-to-end strategy and budgets across paid social, e-commerce, influencer and multi-channel digital, built AI-powered tools and concepts for clients, advised them on the shifting media landscape, led new business pitches and negotiated partnerships with emerging platforms. His campaigns included Yamaha's Riders of Tomorrow, which teamed up with Spotify to reach India's Gen Z through personalised playlists. Before that, Khan was chief marketing officer at Vikatan, where he led digital strategy and growth, made Vikatan.com India's most visited and engaged Tamil news site according to comScore in Jan 2021, scaled digital subscriptions and launched CaaS (Content as a Service). Earlier, he spent nearly a decade at OMD India, rising to vice president, digital, where he led the Bengaluru business and South digital portfolio, and co-authored The Curious Digital Marketer 2.0 with 12 other digital media professionals. The logic of the hire is easy to read. Agencies are being judged less on the cleverness of the pitch and more on how well data, technology and AI sit inside the plan. A leader who has worked on the agency side, run a media business at Vikatan and handled clients from cars to insurance to chips is well placed to give Tamil Nadu clients a single, joined-up plan. If the brief is growth, Khan has the record to chase it.
WPP Media promotes Isobel MacDougall as Commerce Director. WPP Media has promoted Isobel MacDougall to Commerce Director, expanding her responsibilities within the agency's commerce function as retail media and commerce marketing become increasingly connected to broader media strategies. MacDougall shared news of the promotion in a recent career update. Her move into the Commerce Director role comes as agencies continue to develop dedicated commerce capabilities covering ecommerce, retail media, marketplaces, performance marketing, and related technology. The commerce function has become an increasingly important part of the marketing ecosystem. Brands are connecting media investment more closely with purchasing journeys, while retail media networks and commerce platforms are creating additional opportunities to reach consumers closer to the point of consideration and purchase. Within WPP Media, commerce sits across areas including media, data, technology, partnerships, and performance. The agency's broader commerce practice focuses on connected commerce and the integration of commerce activity with media planning and investment. The changing role of commerce is also reflected in the responsibilities attached to commerce leadership positions across WPP Media. These can include retail media strategy, ecommerce campaign management, marketplace partnerships, measurement, data, and coordination with media and performance teams. MacDougall's promotion therefore comes at a time when commerce is moving beyond a standalone ecommerce function and becoming more closely integrated with media planning, audience strategy, data, and measurement. For media agencies, this evolution requires teams to work across an increasingly fragmented ecosystem of retailers, marketplaces, advertising platforms, and commerce technologies. Commerce leaders are consequently taking on broader responsibilities around strategy, activation, partnerships, and operational coordination. MacDougall's new position adds to WPP Media's commerce leadership structure as the agency continues to develop capabilities across the changing retail media and digital commerce landscape.
Seshadri Shankaran joins WPP Media as Senior Vice President. Seshadri Shankaran joins WPP Media from Bennett Coleman & Co. Ltd. (The Times of India), where he served as General Manager till August 2026. Seshadri Shankaran has joined WPP Media as Senior Vice President - Client Investments, Marketplace and Partnerships, India. Based in Mumbai, Shankaran will be responsible for managing products for media solutions in his new role, which he took up in September 2026. He joins WPP Media from Bennett Coleman & Co. Ltd. (The Times of India), where he served as General Manager from September 2025 to August 2026, handling business strategy and revenue planning, yield management, opportunity identification and deal structuring and sales support. Shankaran previously spent over a decade with GroupM, where he held leadership roles including National Head - Agency Investments, Head - Strategic Partnerships (India), Business Head (Inventory Media), and Head - Business Strategy & Product Head (Inventory Media) at Matrix. His earlier experience includes roles in media consulting at GroupM, product and revenue strategy at Star TV, and sales strategy at Times Internet.
WPP Media APAC Chief Client Officer Sindhuja Rai exits agency. Arthur Altounian, VP - Singapore and Malaysia at WPP Media, has also announced his departure from the agency WPP Media is seeing senior-level movement in its APAC leadership, with Sindhuja Rai, Chief Client Officer, APAC, set to leave the company, according to media reports. Rai's exit comes after a three-year stint with the group. She was appointed Chief Client Officer, APAC, in June 2025, having previously served as CEO, Wavemaker, APAC, since joining the organisation in September 2023. Her professional profile also lists an APAC client leadership role at WPP Media between October 2024 and June 2025. Prior to joining WPP Media, Rai was with Mondelēz International. Separately, Arthur Altounian, VP - Singapore and Malaysia at WPP Media, has also announced his departure in a LinkedIn post, bringing his nearly 12-year association with the group to an end. Reflecting on his tenure, Altounian said his journey with WPP Media, formerly GroupM, began in London with the Xaxis pan-regional team before he relocated to Singapore.