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Novel

Omnichannel loyalty via wallet passes.

Director of Marketing

Full-Time
No salary listed
Expert
Remote in USA+1 moreMore locations: New York, NY, USA
Remote
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Mastery of business-to-business marketing.
  • Experience working with HubSpot.
  • Ability to thrive in fast-paced, high-growth environments and work cross-functionally with product, engineering, and design.
  • Strong leadership skills with a history of building successful marketing organizations.
  • A scrappy self-starter mentality with an interest in helping build processes and tools as needed.
Responsibilities
  • Own all digital marketing strategies to develop a portfolio of diverse customers and help shape the company’s brand.
  • Own product marketing of products and features, including positioning, messaging, and gathering customer feedback.
Desired Qualifications
  • Experience working with smart contracts.
  • Experience working in e-commerce.
  • Experience working at a startup.

About the company

Novel.com provides a wallet-pass platform for retailers and e-commerce brands to engage customers online and in-store using Apple and Google wallet passes. It enables dynamic branded passes, QR code or SMS referrals, and a new messaging channel to amplify loyalty programs and referral marketing. Passes can be created and deployed quickly and integrated with existing retention tools (Yotpo, Smile.io, Recharge) and Shopify, allowing stores to reach customers through push notifications and unified online/offline experiences. Compared with competitors, Novel emphasizes seamless, quick deployment, cross-channel engagement via wallet passes, and straightforward integration with popular loyalty and commerce stacks, enabling multi-level pass configurations and easily measurable impact on CAC and LTV. The goal is to help retailers grow revenue by lowering customer acquisition costs and boosting customer lifetime value through a centralized, multi-channel loyalty and engagement toolkit.

Company Size

51-200

Company Stage

Seed

Total Funding

$6M

Headquarters

New York City, New York

Founded

2021

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Simplify's Take

What believers are saying

  • The October 5, 2026 Shopify listing shows active product maintenance and pricing.
  • Novel charges $299 monthly plus usage fees, proving monetization with merchants today.
  • Shopify POS support and one-click pass install deepen omnichannel retention workflows.

What critics are saying

  • Shopify controls distribution; a ranking drop cuts installs and revenue immediately.
  • Apple and Google govern wallet permissions; platform changes kill push and location messaging.
  • Novel’s $6 million seed since 2022 leaves it exposed if growth stalls.

What makes Novel unique

  • Novel bundles Apple Wallet, Google Wallet, Shopify POS, and referrals into one stack.
  • Novel’s October 5, 2026 Shopify app lists location pushes, storefront login, and loyalty integrations.
  • Novel keeps merchants inside existing retention tools like Yotpo, Smile.io, Recharge, and Klaviyo.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company Equity

Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

6%
Multichannel Merchant
Jun 23rd, 2023
Novel Pioneers Customizable Wallet Pass Technology for Shopify Brands

Novel, the pioneering ecommerce business, announces the launch of NovelPass.

PYMNTS
Oct 24th, 2022
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Earnings are trickling in as October moves into its last few trading sessions. And so far, we’re getting a look at some of the pockets of resilience where consumers continue to spend money. And thus far, as relates to our CE 100 Index this past week — where the index surged 4.9% — the platforms that serve leisure activities got a bounce from encouraging subscriber numbers and other data