N

Novel

Omnichannel loyalty via wallet passes.

Director of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote

About the Job

Requirements

  • Mastery of business-to-business marketing.
  • Experience working with HubSpot.
  • Ability to thrive in fast-paced, high-growth environments and work cross-functionally with product, engineering, and design.
  • Strong leadership skills with a history of building successful marketing organizations.
  • A scrappy self-starter mentality with an interest in helping build processes and tools as needed.

Responsibilities

  • Own all digital marketing strategies to develop a portfolio of diverse customers and help shape the company’s brand.
  • Own product marketing of products and features, including positioning, messaging, and gathering customer feedback.

Desired Qualifications

  • Experience working with smart contracts.
  • Experience working in e-commerce.
  • Experience working at a startup.

About the Company

Novel

Omnichannel loyalty via wallet passes.

Novel.com provides a wallet-pass platform for retailers and e-commerce brands to engage customers online and in-store using Apple and Google wallet passes. It enables dynamic branded passes, QR code or SMS referrals, and a new messaging channel to amplify loyalty programs and referral marketing. Passes can be created and deployed quickly and integrated with existing retention tools (Yotpo, Smile.io, Recharge) and Shopify, allowing stores to reach customers through push notifications and unified online/offline experiences. Compared with competitors, Novel emphasizes seamless, quick deployment, cross-channel engagement via wallet passes, and straightforward integration with popular loyalty and commerce stacks, enabling multi-level pass configurations and easily measurable impact on CAC and LTV. The goal is to help retailers grow revenue by lowering customer acquisition costs and boosting customer lifetime value through a centralized, multi-channel loyalty and engagement toolkit.

Company size
51-200
Company stage
Seed
Total funding
$6M
Headquarters
New York City, New York
Founded
2021

Recently Posted Jobs

Explore more opportunities at Novel

See more jobs