About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What does a Senior Front-End Developer (Lead) do at WPP Production?

The Senior Front-End Developer needs to build/modify responsive web pages using HTML, CSS, JavaScript, etc. based on the visual briefs. The Senior Front-End Developer will work on localization of the page based on the assets provided which includes updating links, images, and text in accordance to the client’s coding standards. The Senior Front-End developer will be responsible for the quality of the code produced directly and by the appointed team of developers.
They will work closely with other discipline leads (QA/PM) to ensure scoping, estimates and requirements are estimated correctly and delivered with minimal errors.
They must be enthusiastic about technology and constantly be looking at the next innovation. They will participate for creating new bash scripts / python scripts to improve workflows for needs for all functions. On top of possessing strong oral, interpersonal and organizational abilities, they must be able to work in a fast-paced environment. Flexibility and tolerance are a necessity.

Key Responsibilities:

They will be required to support with the training and mentoring of the development team
Liaise with QA and PM teams to update on progress and drive the development to deliver to the highest standard
Develop new digital assets as identified by supervisor and management
Modify existing code to accommodate for a locale or create now assets based on existing guidelines – including changing image paths, server-side includes (SSI), file names, directories, other elements, and other development tasks
Ensure all your work is performed according to the brief
Develop fast and efficiently to meet tight deadlines
Produce digital assets in several languages
Update and amend existing assets
Maintain client digital assets to the best of their ability using clean, accessible mark-up according to the latest web standards
Help and advise Project Managers with client’s digital requests
Keep an eye on the latest trends to help boost development efficiencies
Awareness of the client's mobile platform with the ability to build solutions that take advantage of the latest operating system features while remaining performant on the latest devices
Take technical briefs from the client and brief it on to the rest of the team
Interview and train new hires
Share best practices with the other members of the Development team across other locations.
Support interactive development kit enhancements.
Take active role to develop new scripts / applications for all other functions needs.

Requirements:

BA degree in computer science, MIS, or related experience with a grasp on data structures and algorithms
Fluent in English and [native language], both written and spoken
Experience leading teams of developers and oversight/delivery of successful web projects
Self-driven, detail-oriented, and highly organized
Strong problem-solving skills and ownership mindset
Experience of creating technical and functional specifications
Excellent communication and collaboration abilities
Core Responsibilities & Experience
Proven experience in building scalable, maintainable front-end architectures
Experience with localization processes
Knowledge of the challenges of mailing and newsletter builds
Ability to create clear technical and functional specifications
Strong experience with version control systems (Git, preferably also SVN)
Experience working with task management tools (e.g. Jira) and breaking down complex work into deliverables
Solid understanding of branching strategies, CI/CD pipelines, and Agile methodologies
Establishing and maintaining coding standards and best practices within teams
Experience with Python (especially for tooling, and scrape scripting
Understanding of AI tools and AI integrations

Technical Skills:

Experience of establishing code standards and best practice within development teams
Expert knowledge of HTML5, CSS3, and modern JavaScript (ES6+)
Strong debugging and performance optimization skills
Experience with CSS preprocessors (e.g. Sass) and modern build tools
Hands-on experience with responsive and adaptive design principles
Solid understanding of accessibility (a11y) and SEO best practices
Experience with front-end frameworks (e.g. Bootstrap or similar)
Familiarity with localization/internationalization processes
Clear understanding of Usability
Modern Front-End & Tooling
Experience with modern front-end ecosystems and workflows
Strong understanding of component-based architecture
Familiarity with testing approaches and code quality tools

Additional Assets:

Experience with email template development is a plus

#LI-ZL1 #LI-Hybrid

Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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WPP Production

Lead Front-End Developer

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About the Company

WPP Production

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