DevRev

Integrates data engineering with GenAI solutions

Senior Product Marketing Manager

Product MarketingPosted on Nov 10

Full-timeBengaluru, Karnataka, IndiaNo salary listedIn-person

About the Job

Requirements

At least 10 years of experience in product marketing, growth, or developer marketing for a technical or enterprise audience.
A track record of customer-facing content, campaigns, or messaging that can be discussed in detail and tied to measurable outcomes.
Experience owning end-to-end product launches and marketing campaigns.
Comfort with analytics, customer relationship management, and marketing automation tools such as HubSpot to drive decisions.
Strong cross-functional collaboration, prioritization, and program management.
Background in, or strong interest in, AI-powered products.
Ability to write clearly, explain complex features, and present strategy effectively.
Strength in positioning products and developing a point of view about which story will resonate with a segment and product moment.
Ability to develop and test hypotheses on channels, messaging, and value propositions, measure outcomes, and iterate quickly.
Ability to analyze key performance indicators, understand performance drivers, and translate insights into action.
Ability to build cross-functional trust and manage senior stakeholders without formal authority.
Comfort building from scratch and applying a hacker mentality.

Responsibilities

Lead go-to-market strategy and execution for launches and feature releases, owning the launch plan, ideal customer profile, value drivers, and coordination with product, design, sales, and demand generation.
Define positioning, messaging, and differentiation across segments, from solo sign-ups to enterprise buyers.
Build a measurement framework to provide visibility into expected outcomes and continuously track pipeline, sign-ups, activation, adoption, and win rate.
Own the competitive narrative for the product area against horizontal AI, legacy customer and employee experience tools, and build-it-yourself alternatives; translate it into battlecards and objection handling for the field.
Partner with product and engineering to shape roadmap priorities using customer and competitive insight, and feed named requests from win/loss analysis and customer calls back to leadership.
Support sales enablement with pitch narratives, competitive messaging, demos with objection handling, and case studies.
Develop and test hypotheses on channels, messaging, and value propositions; treat launches as measurable tests and iterate based on results.
Track relevant key performance indicators, determine what is changing and why, and turn insights into subsequent actions.
Use generative AI tools to create content and keep current with newly released models.

Desired Qualifications

Daily use of generative AI tools to produce content and familiarity with new models as they are released.
Experience with A/B testing and customer research methodologies.
A track record of leading successful product launches across multiple markets or segments.
Experience working in matrixed, cross-functional organizations.
Familiarity with product analytics, customer relationship management, and marketing automation platforms.

About DevRev

At DevRev, we're building the future of work with Computer – your AI teammate. Unlike traditional tools, Computer unifies all your data sources, tools, and workflows into a single AI-ready platform, giving employees real-time insights, proactive suggestions, and powerful agentic actions. It extends your existing software with AI-native apps and agents that work alongside your teams and customers – updating workflows, coordinating across teams, and eliminating repetitive work. We call this Team Intelligence: human-AI collaboration that breaks down silos, brings people back together, and frees you to solve bigger problems. Backed by Khosla Ventures and Mayfield with $150M+ raised, DevRev is trusted by global companies across industries.

About the role

We're looking for a Product Marketing Manager to turn compelling narratives and hypotheses into measurable go-to-market activities: attracting technical professionals and buyers, and driving adoption of Computer across self-serve and enterprise audiences.
You'll define how a product area is positioned and brought to market, own the go-to-market strategy, and execute it across segments. We expect you to build the engine while staying deeply in the work, writing the messaging, running the launch, and reading the results yourself.

What you'll do

Lead go-to-market strategy and execution for launches and feature releases, owning the launch plan, ICP, value drivers, and coordination with product, design, sales, and demand gen.
Define positioning, messaging, and differentiation across segments, from solo sign-ups to enterprise buyers.
Build a measurement framework that gives clear visibility into expected outcomes and lets you track traction continuously: pipeline, sign-ups, activation, adoption, win rate.
Own the competitive narrative for your area (against horizontal AI, legacy CX/EX tools, and build-it-yourself alternatives), translated into battlecards and objection handling the field can use.
Partner with product and engineering to shape roadmap priorities through customer and competitive insight, and close the loop by feeding named asks from win/loss and customer calls back to leadership.
Support sales enablement with pitch narratives, competitive messaging, demos with objection handling, and case studies.
A clear, sharp writer. You can explain a complex feature in a subject line and hold a room with the strategy behind it.
Strong at positioning: you look at a segment and a product moment and know which story will land, and you bring a point of view, not just execution against a brief.
An experimenter. You develop and test hypotheses on channels, messaging, and value propositions, treat every launch as a test with a clear outcome you can read, and iterate fast.
Someone who dives deep on the numbers. You track the KPIs that matter, understand what's moving and why, and turn the insight into the next action, not a deck that sits in a drive.
Biased toward shipping and iterating quickly over long planning cycles.
Able to build cross-functional trust and manage senior stakeholders without formal authority.
You get energy from building from scratch, and have a hacker mentality.

What you'll bring

10+ years in product marketing, growth, or developer marketing for a technical or enterprise audience.
A track record of customer-facing content, campaigns, or messaging you can speak to in detail and tie to measurable outcomes.
Experience owning end-to-end product launches and marketing campaigns.
Comfort with analytics, CRM, and marketing automation tools (e.g., HubSpot) to drive decisions.
Strong cross-functional collaboration, prioritization, and program management.
Background in, or strong interest in, AI-powered products.

What sets you apart

You use gen AI tools daily and ship content with them. You're in every new model the week it drops.
Experience with A/B testing and customer research methodologies.
A track record of leading successful product launches across multiple markets or segments.
Experience working in matrixed, cross-functional organizations.
Familiarity with product analytics, CRM, and marketing automation platforms.

How do we work?
Whatever your role, our values describe what we ask of each other.

Be a bridger
Look beyond your own role. Ask questions, share context and help others get unstuck. That may mean bringing the right people together or picking up a problem that doesn’t necessarily fit neatly into your job description.

Care loudly
We want your perspective, not just your agreement. Speak up when something isn’t working or someone needs support. Give honest feedback with respect for the person receiving it. Don’t let an uncomfortable conversation become an unspoken problem.

Own the outcome
Take responsibility for the result, not just your part in the process. Use AI to move the work forward, not to outsource your judgment. Make the call, check whether it worked and change course when it didn’t. If something goes wrong, own it and help fix it.

That’s DevRev!

DevRev is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

About the Company

DevRev

Integrates data engineering with GenAI solutions

DevRev.ai builds AI-powered data engineering tools to connect data from silos like support, product management, and software development. Its flagship GenAI platform integrates data engineering, knowledge graphs, and customizable language models to automate and streamline business operations. It serves a broad range of clients with tailored AI solutions, charging either one-time project fees or ongoing service subscriptions. The company differentiates itself by offering integrated AI that unifies disparate parts of a business rather than focusing on a single function. The goal is to help organizations improve efficiency and cross-team collaboration through tailored, data-driven AI.

Company size: 501-1,000
Company stage: Series A
Total funding: $150.8M
Headquarters: Palo Alto, CA
Founded: 2020

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