Regional Brand Director - Europe & Americas

Mandarin Oriental Hotel Group is looking for a Regional Brand Director, Europe & Americas to join our Brand team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world's most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Mandarin Oriental Hotel Group is seeking an experienced and highly strategic Regional Brand Director, Europe & Americas to lead brand stewardship, marketing excellence and regional delivery across one of the Group's most important and diverse portfolios.

About the job

This newly created role has been established to bring greater alignment, consistency and impact across Europe and the Americas reflecting our commercial structure across the region.

Acting as the bridge between Global Brand Marketing and hotel teams, the Regional Brand Director will ensure that global strategies are effectively translated into local execution while maintaining the integrity and consistency of the Mandarin Oriental brand.

The role combines strategic leadership, brand governance, commercial acumen and stakeholder management. It requires close partnership with Area Vice Presidents, Regional commercial leadership, General Managers and Hotel Directors of Sales & Marketing to maximise brand performance, accelerate capability building and support the Group's transformation agenda.

The successful candidate will champion a more connected approach across Europe and the Americas, creating stronger collaboration between hotels and ensuring the portfolio operates as a unified global brand rather than as individual property expressions.

This position reports to the Global Vice President, Brand Marketing & Regional Delivery.

Regional Brand Director, Europe & Americas, you will be responsible for the following duties:

Brand Stewardship & Governance

• Act as the senior guardian of the MO brand across Europe and the Americas.
• Ensure consistent application of global brand standards, guidelines and marketing frameworks across all hotels, residences and future business ventures.
• Drive compliance with brand governance processes, identifying opportunities to improve consistency while preserving local relevance.
• Provide strategic brand guidance for hotel positioning, renovations, openings, residences and major commercial initiatives.

Regional Delivery of Global Strategy

• Translate global brand, marketing and communications strategies into actionable regional execution plans.
• Implement of global initiatives, campaigns, partnerships & brand programs.
• Ensure best practices, toolkits & playbooks are adopted across the region.
• Act as the primary regional point of contact for Global Brand Marketing.

Portfolio Positioning & Hotel Marketing

• Collaborate with Brand Management/ Strategy team to drive positioning for hotels across Europe and the Americas, ensuring each property occupies a distinctive role within the broader Mandarin Oriental portfolio.
• Support hotels in developing annual marketing plans aligned to global objectives.
• Ensure all brand communications, content and guest-facing initiatives reflect Mandarin Oriental's desired positioning and standards.

Commercial Collaboration

• Partner closely with Revenue Management, Sales, Digital Performance and CRM teams to support commercial objectives and drive demand generation.

• Ensure marketing investments are aligned with business priorities and measurable outcomes.

• Support hotels in developing integrated plans that maximise visibility, direct revenue and loyalty engagement

Capability Building & Leadership

• Develop the capabilities of Directors of Sales & Marketing and marketing teams

• Create a culture of collaboration, learning and continuous improvement.

• Identify skill gaps and implement development programs to elevate regional marketing excellence – share best practices avross hotels & region

• Hotel Openings & Transformational Projects

• Support new hotel and residence openings throughout Europe and the Americas.
• Lead regional brand activities for openings, repositioning and major renovations.
• Act as a key contributor to the Group's broader transformation agenda and brand evolution initiatives
  

Performance & Analytics

• Monitor regional marketing effectiveness and brand health metrics.
• Evaluate campaign and activation performance using data and insights.
• Identify opportunities to improve marketing ROI, acquisition and engagement
• Provide regular performance updates and recommendations to Global leadership

Partnerships & Brand Visibility

• Support the development of strategic partnerships, cultural collaborations and regional brand activations.
• Strengthen relationships with luxury media, opinion leaders and relevant partners
• Identify opportunities to increase awareness, consideration and desire for Mandarin Oriental amongst affluent and high-net-worth audiences.

As a Regional Brand Director, Europe & Americas, we expect from you:

• Bachelor's or Master's degree in Marketing, Communications, Business, Hospitality or a related discipline.

• Minimum 10 years of experience in luxury hospitality, luxury retail or premium consumer brands.

• Significant experience leading regional or multi-market marketing organisations.

• Proven track record of implementing global strategies across complex international markets.

• Strong understanding of luxury brand management, guest experience and commercial marketing.

• Demonstrated ability to influence senior stakeholders across multiple functions and geographies.

• Experience developing high-performing teams and building organisational capability.

• Strong analytical skills with the ability to translate insights into action.

• Excellent communication, presentation and relationship management skills.

• Comfortable operating in a fast-paced, evolving and entrepreneurial environment.

• Fluent in English; additional European languages advantageous.

• Willingness to travel extensively across the region.

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Health & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.

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