G

Golden Hippo

Direct-to-consumer health, beauty, pet care marketer

Senior Business Development Specialist

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeWoodland Hills, Los Angeles, CA, USA$76.6k - $102.2k

About the Job

Requirements

  • Understanding of Facebook user interface and integration.
  • Experience working with Shopify.
  • In-depth data analysis of metrics such as click-through rate, conversion rate, average order value, and lifetime value.
  • Bachelor’s degree.
  • At least 5 years of business development experience focused on sourcing and negotiating agencies and affiliates for a direct-to-consumer company.

Responsibilities

  • Source, negotiate, and onboard new opportunities for the Growth and New Ventures organizations to increase company revenue.
  • Initiate and nurture relationships with strategically important agencies, affiliates, direct publishers, and ad networks, and contribute to brand development.
  • Support the Head of Business Development in sourcing and negotiating opportunities, including social agencies, affiliates, new networks, direct placements, out-of-home advertising, upper-funnel initiatives, and technology opportunities.
  • Build relationships with new agencies and affiliates to maximize performance and identify advertising options; negotiate fees and understand flat-fee, cost-per-acquisition, cost-per-thousand-impressions, and revenue-share placement models.
  • Test new traffic sources and facilitate handoff to account managers by onboarding accounts, understanding media-buying strategies, and managing accounts during testing.
  • Implement optimization strategies, including commission negotiations, funnel testing, and performance bonuses, to maximize performance.
  • Onboard and manage direct-buy, direct-network, affiliate-team, video, creative, growth, and retention opportunities as applicable.
  • Set up, manage, execute, and analyze paid-media campaigns and budgets daily, weekly, and monthly to optimize spend for sales growth and meet goals.
  • Apply knowledge of native advertising, display advertising, and email marketing.
  • Understand pricing models for the company’s brands and offers.
  • Work cross-functionally with legal, accounting, technology, and brand teams.
  • Create funnels and pages as needed, create Jira tickets, and implement tests.
  • Collaborate with offer managers, technology, copywriting, and creative teams to maximize test performance.
  • Monitor industry trends and recommend improvements.

Desired Qualifications

  • At least 5 years of business development experience focused on sourcing and negotiating agencies and affiliates for a direct-to-consumer company in the health and wellness sector.

About the Company

Golden Hippo

Direct-to-consumer health, beauty, pet care marketer

Golden Hippo creates and markets health, wellness, beauty, and pet care brands directly to consumers online. Its products are sold via direct-to-consumer platforms, bypassing traditional retail to build closer relationships with customers. The company emphasizes testing new ideas and technologies, flexible work arrangements, and employee growth to continuously improve its offerings. With over 1,400 employees, Golden Hippo operates as an employee-owned business through an Employee Stock Ownership Plan (ESOP), linking staff success to the company’s performance. The main goal is to help people and their pets live healthier, happier lives by offering high-quality products and educational resources, while growing a profitable, customer-focused business.

Company size
51-200
Company stage
Debt Financing
Total funding
$354M
Headquarters
Salt Lake City, UT
Founded
2011

Recently Posted Jobs

Explore more opportunities at Golden Hippo

See more jobs