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Octopus Legacy

Online estate planning and bereavement services

Estate Planning Consultant

Full-Time
No salary listed
Mid
Remote in UK
RemoteRemote appointments across England require a valid UK driving licence, access to a car, and local travel.

About the job

Requirements
  • Must have a full UK driving licence, access to a car, and willingness to drive around the local area for appointments.
  • Knowledge of how to write wills and understanding of the relevant legalities.
  • Knowledge of how lasting powers of attorney work.
  • In-depth understanding of Octopus Legacy’s services and ability to upsell.
  • Proficiency in identifying indicators of concerns related to clients’ testamentary capacity.
  • High levels of empathy, discretion, and care.
  • Excellent verbal and written communication skills.
  • Active listening skills and the ability to understand customers’ needs.
  • Ability to initiate tasks independently and effectively follow instructions.
  • Flexible schedule to accommodate home visits based on clients’ availability.
Responsibilities
  • Conduct in-depth consultations during home visits to understand clients’ needs, assets, and estate-planning preferences.
  • Guide clients through the legal aspects of will creation and address questions and concerns.
  • Collaborate with legal teams and resources to stay informed about current estate-planning laws and regulations.
  • Maintain meticulous records of client information, preferences, and legal documentation.
  • Support online wills and other company services when required.
  • Provide ongoing customer support and address post-visit inquiries or adjustments.
  • Stay informed about industry trends and best practices in estate planning to enhance service delivery.
Desired Qualifications
  • STEP qualification.

About the company

Octopus Legacy offers estate planning and bereavement support in the UK, combining online will writing, Lasting Power of Attorney forms, life insurance, probate services, and bereavement resources on a single platform. It works through direct-to-consumer channels and partnerships with charities, employers, and funeral directors; its will-writing product is subscription-based with unlimited updates, and users can store digital memories in a digital vault alongside legal documents. The company differentiates itself by providing a holistic, customer-focused platform that covers legal, financial, and emotional planning, backed by strategic acquisitions and Octopus Group capital to scale. Its goal is to simplify and consolidate the fragmented death-planning market into an accessible, end-to-end solution for end-of-life planning and legacy management.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2018

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Simplify's Take

What believers are saying

  • Octopus Legacy treble-sized to 57 staff by January 2025, signaling rapid operating momentum.
  • The NewLaw team acquisition boosted probate capacity and expanded Octopus Legal Services by roughly one-third.
  • Octopus Group's 2022 investment funded scaling, acquisitions, and a trusted Octopus consumer-brand halo.

What critics are saying

  • Legal Futures said Octopus will grow probate 1,000% without adding frontline legal hires, straining quality.
  • Shoosmiths transferred no staff, forcing Octopus to absorb files while retraining and onboarding alone.
  • Death-planning is fragmented and trust-sensitive; one service failure would damage referrals and employer partnerships fast.

What makes Octopus Legacy unique

  • Octopus Legal Services launched in January 2025, bringing probate inside an SRA-regulated ABS.
  • WSL Will Writing added 300,000 clients, making Octopus Legacy Britain's second-largest estate planner.
  • Shoosmiths' 2026 will-bank acquisition deepens regulated scale and strengthens its consumer brand.

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Benefits

Health Insurance

Pension scheme

Family Planning Benefits

Fertility Treatment Support

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Hybrid Work Options

Remote Work Options

Unlimited Paid Time Off

Paid Vacation

Paid Holidays

Parental Leave

Wellness Program

Mental Health Support

Gym Membership

Cycle to Work Scheme

Home Office Stipend

Phone/Internet Stipend

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Adoption Assistance

Childcare Support

Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

↑ 24%

1 year growth

↑ 24%

2 year growth

↑ 24%
Today's Media
Apr 24th, 2026
Octopus Legacy acquires Shoosmiths will bank in push to become UK's largest estate planner

Octopus Legacy has acquired the will bank of Top 100 law firm Shoosmiths, strengthening its position in regulated estate planning. The deal follows Octopus Legacy's acquisition of WSL Will Writing in the past 18 months, which brought over 300,000 clients and positioned it as the UK's second-largest estate planning firm. Sam Grice, founder and CEO of Octopus Legacy, called the acquisition "an important milestone" and testament to the company's growth within the regulated space. The firm aims to become the largest private client firm in the country whilst modernising estate planning services. For Shoosmiths, the transfer aligns with its strategy of focusing on core practice areas, following previous sales of its private client team to Rothley's and personal injury business to Fletchers.