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McCann

Creates advertising campaigns for global brands

Influencer Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeDüsseldorf, GermanyNo salary listed

About the Job

Requirements

  • At least 2–3 years of professional experience in influencer marketing, social media management, or a comparable position.
  • Strong understanding of talent management, content strategy, brand alignment, and performance analysis.
  • Strong communication and negotiation skills, with detailed knowledge of influencer insights and analytics.
  • Ability to conduct competitor analyses to understand how clients’ competitors use influencers and identify gaps or opportunities.
  • Good organization, process orientation, and time management; ability to multitask and manage projects concurrently.
  • Keep informed about the evolving industry and cultural trends that may affect the work.
  • Very good German and English language skills.

Responsibilities

  • Manage client relationships and plan and execute influencer marketing campaigns.
  • Identify, evaluate, and brief influencers suited to clients’ brands and target audiences.
  • Build and maintain relationships with influencers.
  • Use influencer marketing tools to identify suitable influencers.
  • Monitor the market and competitors, analyze emerging trends, contribute new ideas, and assess influencer fit for clients.
  • Prepare reports and conduct competitor analyses and industry research.
  • Work closely with internal creative, social media, and public relations teams to develop integrated communication strategies.

Desired Qualifications

  • An existing network of influencers and industry knowledge.

About the Company

McCann

Creates advertising campaigns for global brands

McCann develops advertising campaigns and brand strategies for businesses that need to reach consumers across markets and media. Its agencies turn a client brief into a brand platform, then create communications that carry the same central idea through different channels and local audiences. The network combines research into consumer attitudes with creative development and production, so clients hire it for both the thinking behind their messages and the work that brings those messages to the public. Its portfolio includes campaigns for brands such as L'Oreal Paris, Instacart and Mastercard. McCann was founded in 1912 and is headquartered in New York City.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
New York, NY
Founded
1912

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