Vice President of Loyalty

CULTIVATE A BETTER WORLD

Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone.

THE OPPORTUNITY

Chipotle is seeking a transformational Vice President of Loyalty to lead the next evolution of Chipotle Rewards and build one of the most innovative loyalty ecosystems in the restaurant industry. This leader will transform loyalty from a rewards program into a customer growth engine. The role will oversee loyalty strategy, CRM, personalization, rewards economics, customer lifecycle management, partnerships, and guest activation across owned and marketplace channels. The VP will play a central role in increasing loyalty penetration, customer frequency, retention, lifetime value, and digital engagement. The successful candidate will blend consumer marketing, analytics, product thinking, loyalty program design, financial acumen, and organizational leadership to create a differentiated loyalty proposition that deepens guest relationships and drives measurable business growth.

WHAT YOU’LL DO

• Set the loyalty vision and strategy: Lead the end-to-end strategy for Chipotle Rewards. Set a multi-year roadmap tied to digital growth priorities and build a best-in-class loyalty ecosystem of rewards, recognition, personalization, experiences and partnerships that turns transactions into long-term brand affinity.

• Drive business growth: Increase member frequency, retention, wallet share and customer lifetime value with programs that drive more visits and sales across digital and restaurant channels.

• Target customer segments: Build strategies for high-, mid- and low-frequency customers, and turn marketplace reach into lasting first-party customer relationships.

• Lead CRM and personalization: Own CRM strategy and lifecycle marketing across app, web, email, SMS, push and emerging channels. Build segmentation and personalized, behavior-based journeys that improve activation, frequency and retention.

• Own loyalty economics: Manage the loyalty P&L, investment plan and performance outlook. Design rewards that are compelling for customers and financially sustainable.

• Measure results: Build business cases, forecast performance and oversee incrementality measurement. Be accountable for ROI, customer lifetime value, retention and loyalty's contribution to revenue and profit.

• Build strategic partnerships: Find and negotiate partnerships that extend member value beyond Chipotle. These include co-funded benefits with marketplace providers, payment partners and complementary brands, plus experiential rewards, exclusive access and lifestyle partnerships.

• Work across teams: Partner with Product, Technology, Design, Marketing, Operations, Finance and Data & Analytics to deliver seamless loyalty experiences.

• Lead and grow the team: Build and develop Loyalty, CRM and Customer Activation organization so it can operate at enterprise scale. Foster a culture of customer obsession, innovation, collaboration, disciplined execution and measurable outcomes.

WHAT YOU’LL BRING TO THE TABLE

• 15+ years of progressive experience in loyalty, CRM, customer engagement, digital marketing, product, or customer growth.
• Proven experience leading an enterprise-scale loyalty or membership program and translating strategy into measurable commercial outcomes.
• Demonstrated success improving retention, frequency, customer lifetime value, and revenue growth.
• Deep understanding of loyalty economics, customer analytics, experimentation, segmentation, and incrementality measurement.
• Experience building and leading high-performing teams and influencing across a complex, cross-functional organization.
• Executive presence and the ability to communicate clearly with senior leadership and the Board.
• Bachelor’s degree required; advanced degree preferred.
• Preferred Industry Experience: hospitality, retail, consumer technology, travel, subscription, membership, or another scaled consumer business is preferred.

PAY TRANSPARENCY

A reasonable estimate of the current base salary range for this position is $300,000-$375,000. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit https://jobs.chipotle.com/benefits

WHO WE ARE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit www.chipotle.com.

Chipotle Mexican Grill is an equal opportunity employer committed to fair employment practices at all levels of the organization without regard to race, ethnicity, religion, sex, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by applicable law. As a values-driven, people-first company, we are committed to fostering a workplace where all individuals are treated with respect and have the opportunity to realize their full potential. All qualified applicants, regardless of personal characteristics, are encouraged to apply.    

Qualified applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. Please contact [email protected] if you need an accommodation due to a disability to complete an application, job interview, and/or to otherwise participate in the hiring process. This email does not respond to non-accommodations related requests.