Head of Marketing

The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions. 

Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.

About the role

YieldMax is seeking a hands-on Head of Marketing to develop and execute the brand and marketing strategy for the YieldMax ETF suite. This role will lead the marketing team, day-to-day execution, and internal and external partnerships, with a focus on expanding awareness, engagement, and growth among retail and self-directed investors.

This role combines strategic planning with hands-on execution, including evaluating existing marketing efforts, developing a thoughtful growth strategy and budget, and identifying new channels and partnerships to expand the YieldMax brand. You'll work closely with leadership and cross-functional teams to establish clear priorities, execute campaigns, and measure results to ensure marketing investments are delivering meaningful impact.

We're looking for a marketing leader who takes ownership, communicates clearly, and brings a collaborative, results-oriented approach to their work. The ideal candidate can balance creativity with financial discipline, translate strategy into action, and use data to continuously improve marketing effectiveness.

What you'll do

Lead Marketing Strategy, Brand and Team

• Develop YieldMax's brand vision and integrated marketing strategy, including positioning, messaging, product launches, and initiatives targeting retail investors, financial advisors, and brokerage platforms.
• Evaluate existing marketing initiatives, partnerships, audience engagement, and performance to identify opportunities for growth and improvement.
• Develop and manage the marketing budget, establishing clear priorities, resource allocations, and measurable goals across channels and campaigns.
• Lead the marketing team and day-to-day execution while partnering closely with leadership, product development, sales, portfolio management, legal, and compliance to maintain alignment and move initiatives forward.

Drive Digital, Social and Influencer Marketing

• Oversee social media, email, SEO, paid media, public relations, influencer campaigns, and investor education, including opportunities with brokerage firms and financial platforms.
• Lead organic and paid strategies across YouTube, X, TikTok, Instagram, Facebook, LinkedIn, and emerging platforms.
• Identify and develop new marketing channels, platforms, and partnerships to expand brand awareness, investor engagement, and audience reach.
• Build relationships with financial influencers, content creators, podcasts, media organizations, and investor communities, including interviews, product launches, AMAs, live streams, webinars, and investor Q&As.

DevelopContent, Partnerships and Brand Engagement

• Create written, graphic, audio, and video content—including fact sheets, infographics, videos, webinars, blogs, and emails—that makes ETF and options-income strategies clear, accessible, and engaging for investors.
• Manage existing agencies, media, technology providers, and strategic partners while evaluating new opportunities for interviews, podcasts, educational partnerships, and thought leadership.
• Plan investor events, conferences, media interviews, and virtual programs, and oversee branded merchandise, vendors, procurement, and fulfillment.

Measure Performance and Partner on Compliance

• Establish and monitor marketing KPIs across brand awareness, audience growth, engagement, website activity, campaign performance, conversion, fund flows, and assets under management.
• Track marketing spending and campaign performance, providing regular reporting and actionable recommendations to improve effectiveness and optimize budget allocation.
• Evaluate campaign and platform performance to determine where marketing investments should be expanded, adjusted, or discontinued.
• Partner closely with legal and compliance to ensure communications, performance information, distribution messaging, disclosures, and risk statements meet applicable SEC and FINRA requirements.

Qualifications

• 10+ years of marketing experience, preferably in ETFs, asset management, wealth management, fintech, or financial services.
• Significant experience marketing investment products to retail and self-directed investors.
• Proven ability to develop and execute integrated marketing strategies, including brand positioning, campaign planning, budget development, and performance measurement.
• Demonstrated experience managing marketing budgets, allocating resources, and using performance data to evaluate marketing investments and drive results.
• Proven success leading marketing teams, managing cross-functional initiatives, and translating strategic priorities into measurable execution.
• Expertise in social media, digital marketing, paid media, SEO, email, content, public relations, and influencer marketing.
• Experience developing and managing relationships with financial content creators, media organizations, brokerage platforms, or investor communities.
• Familiarity with ETFs, options-income or covered-call strategies, and SEC and FINRA marketing requirements.
• Strong communication, analytical, project management, and relationship management skills, with the ability to bring clarity and alignment across multiple stakeholders.
• A proactive, accountable approach with the ability to manage competing priorities, identify opportunities, and move initiatives forward.
• Bachelor's degree in marketing, communications, business, finance, or a related field.

Preferred Qualifications

• Deep knowledge of the ETF industry and the retail and self-directed investor landscape.
• Established relationships across financial media, influencer, brokerage, or investor communities.
• Experience marketing options-income, covered-call, or other differentiated investment strategies.
• Demonstrated success launching new marketing channels or platforms and measuring their impact on audience growth, engagement, and conversion.

We are prioritizing candidates who are located within proximity to Chicago, IL; Milwaukee, WI; New York City, NY; and West Palm Beach, FL.