General Manager of Ticket Sales and Operations
About the job
- At least 4 years of experience in ticket sales, management, and ticket operations.
- Experience with ticket operations and the Paciolan Ticketing System.
- Demonstrated ability to hire, train, and lead a sales team.
- Ability to schedule, lead, and manage a sales team and game-day box office staff.
- Must be able to work evenings and weekends as required.
- Direct ticket sales strategy and execution for all ticketed athletic events.
- Implement and exceed team ticket sales revenue goals.
- Meet personal revenue goals and personal sales activity metrics, including 200 or more outbound cold calls per week.
- Develop sales campaigns for new season tickets, group sales, and retention.
- Recruit, train, and develop the sales team to meet and exceed ticket sales goals.
- Collaborate with senior administration within the athletics department.
- Oversee and deploy digital marketing strategies to increase sales and lead generation.
- Work with athletics department senior staff to determine ticket pricing, benefits, and programming.
- Work in the assigned on-campus location.
- Oversee all aspects of ticket operations strategy and execution for athletics.
- Hire, train, and manage game-day box office staff for all ticketed sports.
- Initiate and execute ticket system builds within the ticket system.
- Generate reports and accurately track overall ticket revenue pace toward goals.
- Manage inventory across all ticketed events.
- Provide scheduling, leadership, and direction to the game-day box office team.
- Work on campus daily and attend in-person meetings in the community.
- Maintain effective working relationships with internal and external department and university units to support a positive customer event experience.
- Work home games in various capacities.
About the company
Taymar Sales U. provides outsourced revenue generation for college athletic departments and professional teams by embedding on-site teams to manage ticket sales, operations, sponsorships, and annual giving. It uses a flat-fee, “True Cost” pricing model based on the size of the on-site team, rather than commissions, aligning with a fiduciary partnership. The firm differentiates itself by offering an alternative to revenue-sharing and by scaling from major universities to mid-major programs, with a Sponsorship/Media division expanding its services. Its goal is to increase attendance, grow revenue, and improve fan and donor engagement for its partners.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Myrtle Beach, South Carolina
Founded
2018
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Simplify's Take
What believers are saying
- Sports Business Journal named Taymar a 2026 Power Players: Ticketing leader.
- Northern Iowa, Elon, and Akron signed multiyear Taymar deals in 2026.
- Austin Peay expanded Taymar staffing in September 2026 with revenue-generation hires.
What critics are saying
- Athletic departments can switch vendors at renewal, cutting Taymar revenue overnight.
- Kentucky and LSU concentration creates existential reputation damage if either client defects.
- Taymar depends on NCAA staffing budgets, so departmental cutbacks hit renewals immediately.
What makes Taymar Sales U unique
- Mark Dyer founded Taymar in 2019 after IMG College and Host Communications.
- Taymar’s True Cost flat-fee model replaces traditional commission-based revenue sharing.
- Taymar now handles ticket sales, sponsorships, operations, and annual giving for 50-plus rights holders.
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Benefits
- Training Programs
- Professional Development Budget