Mars

Global confectionery, food, and petcare company

Trade Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

A bachelor's degree or higher in marketing, business, e-commerce, or a related major.
Six to nine years of e-commerce operations or channel marketing experience.
Fluency in English, both written and spoken, including meetings.
Familiarity with Alibaba platforms and Douyin business logic, backend tools, and promotional mechanisms.
Experience in product-line management, new product launches, and price monitoring.
Experience coordinating with sales teams to implement plans and understanding the challenges of translating strategy into execution.

Responsibilities

Manage product mechanisms, product assortment, and new product launches on key platforms according to each platform's strategic positioning.
Improve investment guidelines and investment key performance indicators and return on investment for key channels; translate annual and quarterly channel strategies into actionable business plans covering product assortment, mechanisms, investment applications, and resource placements.
Confirm execution plans with sales platform teams, track implementation progress, and identify execution deviations.
Guide the sales team.
Set differentiated category price tiers for key platforms according to promotion guidance and omnichannel promotional cycles.
Adapt promotional strategies to platform rule changes while maintaining alignment with brand positioning and business needs.
Optimize cross-category price tiers across platforms based on brand, category, and platform characteristics.
Standardize channel promotion methods and establish promotion monitoring mechanisms to improve effectiveness.
Lead sales teams on key platforms in applying the designated investment direction, establishing key metrics, submitting channel investment applications, and tracking budget use.
Establish a monthly expense management and tracking system by channel, product, and expense type, and manage overall channel VC and return on investment.

Desired Qualifications

Experience in the pet, fast-moving consumer goods, or beauty industry.

Job Description:

旗下品牌：渴望，爱肯拿

一、渠道策略落地

1. 根据重点平台的角色定位，管理平台内货品机制、产品组合、新品上市

2.完善重点渠道投资指引和投资KPI/ROI将年度 / 季度渠道策略拆解为可执行的生意计划：货盘、机制、投资申请、资源位。

3.与销售平台团队确认执行方案，跟踪落地进度，识别执行偏差。

4. 指引销售团队

二、价格策略落地

1. 根据全渠道促销周期的促销指引，设定重点平台差异化品类的价盘梯度， 2. 应对平台规则变化，不断精进符合品牌定位和生意需求的促销策略

3. 针对不同品牌/品类和平台特性，优化平台跨品类的价格梯度

4. 规范渠道促销手段，建立促销监控机制，提高促销有效性

三、投资管理与落地

1. 带领重点平台销售团队，给定的投资方向，确立关键指标，同步提交渠道投资申请，跟踪预算使用。

2. 建立月度by渠道 by产品 by费用类型的费用管理和追踪体系，管理整体渠道VC/ROI

任职要求：

1. 市场营销、商业、电商或相关专业本科及以上学历；

2. 6–9 年电商运营、渠道营销经验；宠物 / 快消 / 美妆行业经验优先；

3. 熟悉阿里平台与抖音的生意逻辑、后台工具与活动机制；

4. 有品线管理、新品上市、价格监控经验；

5. 有与销售团队协同落地的经验，理解“策略—执行”的转化难点；

6. 英文流利（书面与会议）

About the Company

Mars

Global confectionery, food, and petcare company

Mars makes confectionery, food, and petcare products and also operates pet health services through networks like Banfield, VCA, BluePearl, and Royal Canin. Its products are marketed under familiar brands such as M&M’s, Snickers, Milky Way, Skittles, Dove, Orbit, Pedigree, Royal Canin, Whiskas, and Cocoavia, sold globally to consumers and pet owners. The company differs from competitors by combining a broad, diversified portfolio with a global, family-owned structure guided by the Mars Principles (Quality, Responsibility, Mutuality, Efficiency, Freedom), which drives its operations and partnerships. Mars aims to help communities prosper and to grow its business while improving social and environmental outcomes, using its scale to support responsible practices across the world.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $27B
Headquarters: McLean, VA
Founded: 1911

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