O

Obie

Tech-enabled landlord insurance for investors

Product Manager

Full-TimeUpdated
$90k - $130k/yr
Mid
Remote in USA
Remote
ProductProduct Management

About the job

Requirements
  • Experience owning product work through multiple iterations and explaining how the work changed based on learning.
  • Ability to define product vision, strategy, roadmap, key performance indicators, and success measures, and to prioritize using business and customer evidence.
  • Ability to gather customer insight, relevant data, and cross-functional input; make tradeoffs visible; and communicate recommendations and decisions.
  • Ability to build trust and create clarity across Engineering, Design, Technical Project Management, quality assurance, operations, and business partners.
  • Ability to translate business priorities into clear, buildable work, balance larger initiatives with smaller improvements, and assess results after launch.
  • Experience with technically deep products such as application programming interfaces, integrations, data pipelines, or Salesforce systems; ability to investigate API specifications or sketch workflows in Figma.
  • Ability to work asynchronously, make decisions as context shifts, and document research, decisions, metrics, and open questions so teammates can act.
  • Strong planning, collaboration, and communication skills; problem-solving ability, writing skills, empathy, and ability to leverage product management strategies.
Responsibilities
  • Own a meaningful product area end-to-end, clarifying customer and business value and building solutions with Design and Engineering.
  • Take product problems from initial proposal through shipping, use, and improvement; shape the vision, strategy, and roadmap; define success measures and prioritize using business and customer evidence.
  • Seek customer insight, relevant data, and cross-functional input; weigh options, make tradeoffs visible, and explain recommendations and decisions.
  • Build trust across Engineering, Design, Technical Project Management, quality assurance, operations, and business partners; involve people in decisions early, navigate disagreement, and help others execute with confidence.
  • Turn business priorities into clear work that is ready to build, balance larger bets with smaller improvements, reduce avoidable process friction, and keep focus on outcomes.
  • Turn complex problems into clear, buildable work with Design and Engineering; investigate APIs or workflows to understand technical constraints, sequence work, and identify user-experience issues.
  • Work asynchronously, own decisions as context shifts, and document research, decisions, metrics, and open questions for teammates.
  • Complete a project exercise during the interview process.
Desired Qualifications
  • Experience in insurance, insurtech, fintech, or another regulated environment.
  • Experience with Salesforce, data products, carrier or partner integrations, or workflow-heavy B2B software.
  • Experience balancing platform work with customer-facing improvements.
  • Experience building a scrappy AI prototype, experimenting with an agent, or finding better ways to communicate ideas to engineers.

About the company

Obie provides property and liability insurance specifically for landlords and real estate investors. Through an online platform, users can receive quotes and manage policies for their investment properties without using paper applications or manual procedures. Obie distinguishes itself by using technology to offer transparent pricing and a faster, digital-first experience compared to traditional insurance brokers. The company's goal is to provide investors with a simple and affordable way to protect their rental assets across the United States.

Company Size

51-200

Company Stage

Series B

Total Funding

$39.1M

Headquarters

Chicago, IL

Founded

2017

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Simplify's Take

What believers are saying

  • February 21, 2026 Baseline and August 25, 2026 RentSpree expand Obie's distribution.
  • Baldwin said Obie grew revenue over 2,100% since 2021 with loss ratio below 50%.
  • January 2026 acquisition gives Obie broader carrier capacity, scale, and product breadth.

What critics are saying

  • Baldwin can absorb Obie into MSI and trim the standalone brand by 2027.
  • Embedded insurance is replicable; RentSpree and Baseline can switch carriers and distributors quickly.
  • If real estate investor volumes soften, Obie loses partner-driven growth and acquisition rationale.

What makes Obie unique

  • Obie’s embedded quoting sits inside real estate workflows, not standalone insurance shopping.
  • On January 13, 2026, Baldwin bought Obie, validating its specialized landlord niche.
  • Obie’s API partnerships with RentSpree and Baseline embed insurance at transaction points.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Parental Leave
  • Stock Options
  • 401(k) Company Match
  • Pet Insurance
  • Wellness Program
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

10%

1 year growth

12%

2 year growth

12%
II Reporter
Jan 22nd, 2026
The Baldwin Group Completes Acquisition of Obie

The Baldwin Group completes acquisition of Obie. Embedded insurance platform supports Baldwin's growth in the real estate investor market. (Image source: Obie website.) The Baldwin Group a Tampa, Fla.-based independent insurance distribution firm, has completed its acquisition of Obie (Chicago) an investment property insurance platform that integrates coverage directly into real estate workflows. The deal strengthens Baldwin's presence in the property sector and expands embedded distribution capabilities for its managing general agent, MSI. Founded as an embedded insurance solution for landlords and real estate investors, Obie combines proprietary quoting technology with a flexible distribution model that includes both digital direct-to-investor tools and integrated partner platforms. Obie will continue to operate under its existing brand. "Obie has built an impressive investment property insurance platform that modernizes how landlords and real estate investors secure and manage coverage," says Jim Roche, President, The Baldwin Group and CEO, Underwriting, Capacity, and Technology Solutions. "By combining Obie's purpose-built technology and nationwide distribution reach with our scale and underwriting capabilities, we are well positioned to better serve property owners and continue driving innovation across the real estate insurance market." Since 2021, Obie has achieved revenue growth of more than 2,100 percent, while maintaining a fully reserved loss ratio below 50 percent. "This is a defining moment for Obie and strong validation of how venture-backed, technology-forward insurance distribution businesses can both drive the industry forward and provide substantial and outsized returns to investors," says Ryan Letzeiser, Co-founder and CEO, Obie. "Becoming part of The Baldwin Group expands what we can offer the market, from product breadth to service and scale, while preserving the focus and expertise that define our platform." The acquisition also strengthens Obie's relationship with MSI, which provides capacity for real estate investor insurance programs. "The partnership with Obie marks an important milestone in our strategy to deliver specialized insurance solutions through embedded, tech-enabled distribution," says Amy Carlisle, President, MSI. Obie will operate as part of Baldwin's Underwriting, Capacity, and Technology Solutions unit.

Business News Today
Jan 13th, 2026
Why The Baldwin Group's acquisition of Obie signals a deeper push into digital investment property insurance

Why The Baldwin Group's acquisition of Obie signals a deeper push into digital investment property insurance. Find out how The Baldwin Group's acquisition of Obie strengthens its digital push into investment property insurance and reshapes landlord coverage. The Baldwin Group has completed the acquisition of Obie, a technology-first insurance platform built specifically for investment property owners and landlords. The transaction reinforces Baldwin's strategy of combining traditional advisory-led brokerage with digital platforms that address niche, high-growth insurance markets. By adding Obie's online underwriting and policy management capabilities, Baldwin positions itself more directly at the intersection of real estate investing, data-driven risk assessment, and modern insurance distribution. Stock investment tips The acquisition arrives at a moment when landlord insurance and investment property coverage are gaining prominence as more individuals and small firms build rental portfolios that resemble operating businesses rather than passive assets. Obie's focus on speed, transparency, and ease of use aligns with the expectations of this customer base, while Baldwin's scale, carrier relationships, and advisory depth provide a pathway to broader product offerings and long-term customer retention. How the Obie acquisition advances The Baldwin Group's strategy to digitize insurance distribution for landlords. Obie was built to solve a specific friction point in insurance: the mismatch between how rental property owners operate and how insurance has traditionally been sold. Investors often need coverage quickly to meet closing timelines, refinance properties, or onboard new tenants, yet legacy insurance processes can be slow and paperwork-heavy. Obie's platform was designed to streamline quoting, underwriting, and binding for rental properties, using technology to reduce turnaround times and simplify decision-making. For The Baldwin Group, acquiring this capability accelerates a digital distribution strategy that might otherwise take years to develop internally. Rather than treating technology as a support function, the firm is positioning it as a front-line growth driver. Obie's platform allows Baldwin to engage customers earlier in the real estate investment lifecycle, often at the moment a property is acquired, when insurance decisions are most urgent and sticky.

Obie Insurance
Feb 5th, 2024
Obie Forges Partnership With Insurance Industry Leader Goosehead Insurance

February 5, 2024 - Obie, a leading insurtech dedicated to simplifying insurance for modern real estate investors, is proud to announce its strategic partnership with Goosehead Insurance, Inc., (NASDAQ: GSHD), a rapidly growing, independent personal lines insurance agency.

Coverager
Jan 16th, 2024
Thomvest Ventures Closes $250 Million Fund

VC firm Thomvest Ventures has closed a new $250 million fund that will be deployed into startups operating in the areas of fintech, proptech, cybersecurity, and cloud and AI infrastructure. The firm plans to invest in approximately 25 to 30 companies. Check sizes will be $5-$15 million for early stage and $7-$25 million for later stage ventures. Thomvest Ventures has backed several insurance startups including

Obie Insurance
Jun 22nd, 2023
Obie Partners with Nextres

Obie is proud to announce a new partnership with Nextres, a wholesale mortgage lender with a nationwide footprint and a focus on bridge loans for real estate investors.