Marcom Executive

The Marcom Executive is responsible for assisting the Assistant Marcom Manager in the promotion of the hotel, its image, facilities and services to the general public, customers, the hotel and the community. Marcom Executive aligns marketing efforts with property goals, ensuring consistent messaging across various channels. 

A Marcom Executive serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Hospitality: We are passionate about delivering exceptional Guest experiences.

• Integrity: We do the right thing all the time.

• Leadership: We are leaders in our industry and in our communities.

• Teamwork: We are team players in everything we do.

• Ownership: We are owners of our actions and decisions.

• Now: We operate with a sense of urgency and discipline.

• Bachelor’s/College degree in Marketing, Mass Communications, Media or related field.  

• Minimum 2 years work experience as a Marcom Executive.

• Fluent in spoken and written Vietnamese and English to meet business needs.

• Proficient in the use of all Microsoft Office software. 

• Organized, detail-oriented and good administrative skill.

• Strong time management skills and able to complete multiple tasks. 

• Able to be resourceful, creative and maintain flexibility.

As the Marcom Executive, you will be responsible for performing the following tasks to the highest standards:

• Be familiar with hotel product knowledge and related activities.

• Assist Assistant MarCom Manager to manage hotel’s social media content and responses, thinks of new ideas such as contests, weekly posts to keep up all social media platforms of the hotel.

• Develop visual content and support in developing social media (Facebook, Instagram…) strategies. Keep tracks, follow up and record social media activities for reports and review purposes.

• Understand, follow and implement digital marketing strategies.

• Support in creating and managing all marketing materials and collateral in line with brand direction. Keep track of all collaterals; suggest ideas for hotel collaterals and check on implementation process.

• Maintain and ensure that the hotel homepage, official social media platforms’ information is accurate and updated promptly.

• Real-time monitoring of guest comments on various network platforms and replying promptly.

• Manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets.

• Assist in implementation of PR and initiatives related to the brand.

• Collaborate with cross-functional teams and external agencies to ensure consistent brand messaging and communication.

• Assists with internal photoshoot or any events which required.

• Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel.

• Carry out any other reasonable duties and responsibilities as assigned.

• The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.