Copywriter
BRUNT Workwear
Copywriter
BRUNT Workwear
Direct-to-consumer durable, comfortable workwear boots
We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.
The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.
How You’ll Do It:
We are looking for a sharp, forward-thinking Copywriter to help bring our brand to life across every touchpoint. This role is for a versatile storyteller who pairs an authentic, ground-level understanding of trade workers with cutting-edge AI proficiency moving seamlessly between big campaign concepts, website copy, and lifecycle email marketing to craft messaging that truly resonates with skilled tradespeople.
Working closely with our creative team, you will be a key partner in shaping and evolving our brand voice across every channel. You’ll own projects from brief to execution, leveraging modern AI tools to accelerate research, streamline first drafts, and scale high-volume storytelling without sacrificing authenticity. The ideal candidate is equal parts creative thinker and tech-forward operator who combines AI efficiency with human intuition to develop the big idea, refine the tone, and make sure every detail lands with the trades.
What You’ll Do:
Content Strategy
Cross-Functional Collaboration
Design Execution
Drive Continuous Improvement
Pre-Production
Production
What You Need to Succeed:
In accordance with applicable salary transparency laws, we are providing the good-faith salary range for this position. This range reflects the base salary that we reasonably expect to pay for this position at the time of posting. The actual compensation offered will depend on factors such as qualifications, experience, skills, and budget.
Benefits & Perks:
Healthcare: Comprehensive medical, dental, and vision insurance options.
Retirement: 401(k) plan with Company Match.
Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave.
Incentives: Performance-based bonus eligibility and Equity if applicable.
The anticipated salary range for this role is:
No matter what experience you have within our industry we encourage you to apply. At BRUNT, we believe that a strong crew is assembled with people from different backgrounds.
We look for individuals who thrive on challenges, will be passionate about our brand, and believe that teamwork is necessary for success. Show us how your experiences have shaped you and how you can contribute to BRUNT. We can’t wait to hear from you!
Compensation 70000 - 80000 USD
Direct-to-consumer durable, comfortable workwear boots
Brunt Workwear offers durable, comfortable workwear and cold-weather gear directly to consumers through bruntworkwear.com. Its lineup includes boots, hats, and other essentials designed for all-day wear with features like triple-layer insoles, shock-absorbent midsoles, and abrasion-resistant materials. The direct-to-consumer model lets Brunt control brand, quality, and customer experience while keeping prices competitive. What sets Brunt apart is its founder’s blue-collar background, providing authentic insight into workers’ needs, and its emphasis on comfort and flexibility. The brand also builds a sense of community by highlighting user-generated content on its site and social channels. The goal is to provide affordable, durable gear that keeps workers comfortable and supported throughout their shifts, while fostering a loyal customer community.
Explore more opportunities at BRUNT Workwear