Director Player Marketing
About the job
- 10+ years of marketing experience, including several years in player, lifecycle, or growth marketing for games or other live, player-facing products.
- Experience building growth strategy and campaigns across a portfolio of titles rather than a single game, with the ability to think at the level of a connected, multi-title ecosystem.
- Strong quantitative and analytical skills, with hands-on experience in marketing analytics, experimentation or A/B testing, attribution, and funnel measurement.
- A track record of prioritizing across a high volume of concurrent workstreams.
- The ability to communicate with executive presence and tell a clear, credible story about strategy and impact to senior leadership.
- Experience working with external partners, licensors, or intellectual property holders.
- Comfort operating with ambiguity and adapting plans as new titles and experiences take shape.
- Passion for games and an understanding of player and creator communities.
- Experience adapting marketing strategies and campaigns across different regional markets and audiences.
- Experience managing and developing direct reports.
- Own player marketing strategy and execution across a portfolio of second- and third-party content in the Fortnite ecosystem, including UEFN games and developer-built experiences.
- Lead marketing planning for new experiences and intellectual property programs as they move toward launch, partnering closely with product and studio teams from early development onward.
- Build and scale a data-driven marketing practice by defining key performance indicators, building funnel and player visibility, running experiments, and reporting results and return on investment clearly to senior leadership.
- Own genre-focused campaigns, in-game live events, and intellectual property partnership marketing across the portfolio.
- Manage, coach, and grow a team of marketing managers while focusing the team on the highest-impact work.
- Partner cross-functionally with brand, creative, community, public relations, partnerships, data science, product, paid media, and publishing teams, and manage relationships with external partners.
- Represent player marketing in executive conversations through clear, confident, well-prepared storytelling on strategy and impact.
About the company
Epic Games develops and publishes popular video games and provides development tools and online services for other studios. It creates games like Fortnite across multiple platforms and monetizes via game sales, in-game purchases, and Battle Pass subscriptions; it also licenses Unreal Engine to other developers and offers Epic Online Services for multiplayer and backend support. Epic Games differentiates itself by combining in-house game development with a widely used game engine and a built-in set of backend services, creating an integrated ecosystem for players and developers. Its goal is to entertain players with engaging games while helping other developers build, operate, and grow their own titles.
Company Size
10,001+
Company Stage
Late Stage VC
Total Funding
$8.6B
Headquarters
Cary, North Carolina
Founded
1991
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Simplify's Take
What believers are saying
- Unreal Engine 5.8 launched June 17, 2026, and UE6 development is advancing.
- Epic Games Store posted $400 million third-party PC spend in 2025, up 57%.
- Fortnite returned to global App Stores on May 19, 2026, restoring mobile reach.
What critics are saying
- March 24, 2026 layoffs cut over 1,000 staff after Fortnite engagement fell.
- Stichting Massaschade & Consument filed a €100 million Dutch class action on September 2026.
- Apple's Supreme Court appeal threatens Epic's store economics; a loss weakens its distribution fight.
What makes Epic Games unique
- Unreal Engine 6 merges UEFN and UE5; Epic targets late-2027 early access.
- Fortnite powers Epic's creator economy, paying UEFN creators over $1 billion since 2023.
- Epic links EGS purchases to Fortnite cosmetics, turning commerce into gameplay distribution.
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Benefits
Health coverage - 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match and profit share
Robust mental well-being programs & free therapy and coaching for employees & dependents
Unlimited PTO & sick time
Paid sabbatical
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
1%Gears of War creator cliffyb comments on E-Day. Published Oct 9, 2026, 4:00 PM EDT James Ratcliff joined Game Rant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is a third-generation Texan who has written professionally for over a decade at local newspapers, addressing various topics for his readers. Since 2024, James has shifted his complete focus to covering gaming news. Gears of War series creator Cliff "CliffyB" Bleszinski shared some positive and candid thoughts about Gears of War: E-Day during a video interview. Though he was not involved in the development of Gears of War: E-Day, Bleszinski's contributions laid the foundation for the entire Gears of War franchise. Bleszinski started his career as a game developer during his teenage years in the early 1990s. Shortly after joining Epic Games, Bleszinski went to work on games such as Jazz Jackrabbit and Unreal Tournament, with the latter being considered one of the most influential titles ever. Bleszinski later became the co-creator of Gears of War, where he was also the chief designer of the series' first three entries. Microsoft later acquired the rights to the Gears of War series in 2014, two years after Bleszinski left Epic Games. CliffyB shares some positive thoughts on Gears of War: E-Day. With Gears of War: E-Day already setting records, Bleszinski weighed in on the direction of the franchise he created. On the October 9 episode of Pause for Thought with Naomi Kyle, Bleszinski said that Gears of War: E-Day was "a class example of, when in doubt, give the people what they want." He recalled seeing a trailer for E-Day that showed Marcus Fenix throwing a TV a Locust Horde unit as a way to demonstrate just how powerful the Locust were. Bleszinski said that the music that played during the trailer was a callback to moments from the Gears series, which gave him "goosebumps." Bleszinski then said that he was disappointed to see that camera shaking during character movement was not present. However, Bleszinski stated that, if camera shaking was the only qualm he had about the game, then he believed that the franchise was heading in the right direction. Find the odd one out before the timer hits zero. Member mode Sign in to compete on the leaderboard and access the toughest difficulty mode. Though Bleszinski said he would not be playing E-Day himself, he said that he would watch his wife, Lauren, play through the game instead. The Gears of War creator stated that Microsoft sent him a new Xbox controller based on E-Day's designs. Bleszinski also revealed that, after he and other former Gears of War devs left Epic Games, former Xbox CEO Phil Spencer personally called him to mention that Microsoft had purchased the rights to the series. Bleszinski stated that he thinks Spencer's successor at Xbox, Asha Sharma, is seemingly doing a good job at "turning the ship around."
Fortnite x Street Fighter: new movie skins confirmed! Share the Force: Street Fighter fans, look out: Ryu and Chun-Li from the Street Fighter movie are coming to K.O Battle Royale! With the all-new Street Fighter movie just days away from hitting cinemas, Fortnite players have been hoping for a new collaboration featuring the movie versions of their favorite fighters. The film hits the big screen on October 16, with Ryu, Ken, and Chun-Li taking prominent roles. Now, Epic Games has answered the call and made those dreams a reality by announcing brand-new versions of Ryu and Chun-Li for the Item Shop! Arriving in the Item Shop on October 10, the new Fortnite x Street Fighter bundle will give these legendary fighters a fresh new look inspired by their upcoming cinematic adventure. Sadly, there's still no sign of Ken Masters or any of the other iconic fighters appearing in the movie. But hey, Force Ltd.'ll take what Force Ltd. can get! Ryu arrives with a sinister Dark Ryu variant that bears more than a passing resemblance to his big-screen counterpart, Andrew Koji. Meanwhile, Chun-Li gets a single new Outfit, but it makes up for its lack of variants with a photorealistic likeness to Callina Liang. The new skins look seriously impressive, so check them out below and get ready to take the fight to the island! Round one: fight! Sadly, Epic Games hasn't revealed the price structure for these new skins, but thanks to regular leaker HYPEX, Force Ltd. now know which accessories Ryu and Chun-Li come with. Chun-Li comes with an Invitation Token Backbling, Nunchaku Pickaxe, and a Car Smash Emote. Ryu, on the other hand, comes with a Hadouken-to-go Backbling, Hado Fists Pickaxe, and the Dark Ryu variant. The set is rounded out by a Ready. Set. Fight emoticon. Check out the set below. Release. There you have it, Street Fighter fans. You asked, and Epic Games, Capcom, and Paramount Pictures have answered! New variants of Ryu and Chun-Li are a long-awaited victory for fans, and with the movie just around the corner, their arrival couldn't be better timed. Hadouken! The new Fortnite x Street Fighter bundle lands in the Item Shop on October 10, giving players plenty of time to prepare for the movie's arrival. Then, on October 16, the brand-new Street Fighter movie kicks its way into cinemas everywhere. So, grab your gloves, choose your fighter, and get ready to take the fight to the island! Check back for its full review of the film, and don't miss its exclusive interview with the cast, hitting the website next week! Meet Phil Roberts! He's the dedicated owner, daily content manager, and editor-in-chief of The Future of the Force. Phil is a budding novelist who turned his passion toward writing about the franchises he loves back in 2016. He's a huge fan of all things Star Wars, Batman, DC, Marvel, Star Trek, Indiana Jones, Ghostbusters, King Kong, and the Ray Harryhausen movies. Phil is a BFI-accredited journalist and a distinguished member of the Film Critics Association UK. If he's not catching a movie at the cinema, you can bet he's streaming something just as awesome!
Xbox launches XP division to expand gaming franchises into film, products and live experiences. Published: 13:43, 08 October 2026 Key points from the article. * The division will have four focus areas: Xbox Pictures (film/TV adaptations), Xbox Products (merchandise), Xbox Places (physical events and experiences), and Xbox Partnerships (collaborations with creators and brands) * Kayleen Walters, former Chief Expansion Officer at Epic Games and veteran of Lucasfilm and Mojang, will lead the division as president * Game development will remain core to Xbox franchises, with Xbox XP operating alongside game studios to expand franchise reach * Walters has extensive experience in franchise expansion, including work on Star Wars, Indiana Jones, and Minecraft, which became a top-20 global franchise under her leadership Microsoft is creating Xbox XP, a new division focused on developing non-gaming content including film, TV, live events, and merchandise for Xbox franchises Xbox has announced XP, a new division focused on expanding its gaming franchises through film, products, live experiences and partnerships.
Seriously a-peeling - SteelSeries' new Fortnite collection features ten special edition accessories. Published 57 minutes ago Each one includes a special Fortnite in-game item code * SteelSeries and KontrolFreek have announced a new Fortnite gaming accessories collection * Each product is inspired by Fortnite's most iconic mascots, including Peely and Fishstick * The SteelSeries Arctis Gamebuds | Fortnite Peely Edition, for example, feature a reimagined design in banana peel yellow SteelSeries and KontrolFreek have teamed up with Epic Games to deliver the ultimate gaming accessory collection for Fortnite fans. The officially licensed peripheral collection, launching today, is "designed to bring the iconic game to players' real-world gaming battle stations," and consists of ten accessories and hardware pieces from across a multitude of gaming gear categories. Inspired by Fortnite's most iconic mascots, like Peely and Gudd, Fishstick, Supply Llama, and Water Sprites, the collection includes headsets, earbuds, mice, mousepads, PBT keycaps, Performance Thumbsticks, Thumb Grips, and more. Latest Videos FromTechRadar ExplAIned- Apple Intelligence Vs Galaxy AI Additionally, every SteelSeries item comes with a special in-game code for the likes of emotes, Outfits, and Pickaxes. The Arctis Gamebuds | Fortnite Peely Edition, priced at $219.99 / £179.99, has received a full redesign with a banana-yellow finish and a unique charging case design; this comes with a code for the in-game Oro Outfit. Image 1 of 7 Meanwhile, the Aerox 3 Wireless Gen 2 Mouse | Fortnite Storm Edition brings a vivid multi-color splash to any setup, complete with a lightning-embossed scroll wheel and honeycomb pattern inspired by the Storm. Priced at $129.99 / £119.99, fans can also claim a code for the Frozen Bear Pickaxe. PC players can also customize their keyboard with the PBT Keycaps | Fortnite Fishstick, Guff, Supply Llama Editions, which are priced at $79.99 / £69.99 and designed in collaboration with Epic Games. Players can also claim the in-game Statuesque emote. Get daily insight, inspiration and deals in your inbox
Capcom's RE Engine is set for an ai-focused development overhaul. Ethan Crossfield Oct 05, 2026, 10:35 Capcom is preparing a major evolution for the RE Engine, with a new project called REX intended to bring AI deeper into the studio's development workflow. The company says the system will focus on helping developers work faster and improve performance and quality assurance, rather than filling finished games with AI-generated content. That distinction matters as publishers and developers face growing scrutiny over how artificial intelligence is used in game production. What happened at Capcom's RE Engine conference. Programmer Satoshi Ishida introduced REX during Capcom's Open Conference RE:2026. The project is described as an upgrade that will turn the existing RE Engine into an AI-generation game engine, with its main role centered on development tools and internal production tasks. Capcom's stated aim is to create games alongside AI by using the technology to reduce the time spent on repetitive or technically demanding work. The company also connected REX with better efficiency, engine performance, and quality assurance. Based on the information revealed so far, REX is not being presented as a system that will independently produce Capcom's finished games. Why the RE Engine's next phase matters. The RE Engine is no longer limited to Resident Evil. Capcom has used it across major releases including Street Fighter 6, Devil May Cry 5, and Monster Hunter Rise on Nintendo Switch. It has also supported Mega Man projects such as the Star Force Legacy Collection and the upcoming Mega Man: Dual Override. Any change to the engine could therefore affect a broad range of Capcom's future development pipelines. The studio's position on AI is consistent with earlier comments made at a 2026 shareholders meeting. Capcom said it does not plan to add AI-generated content to its games, while acknowledging uses such as generating ideas for artists to develop further and assisting with graphics upscaling. REX appears to extend that internal-support approach rather than reverse it. That approach is still likely to attract attention. AI-generated assets have become a major industry flashpoint, and Steam now requires developers to disclose AI use during development. Epic Games also faced criticism over an AI-generated Darth Vader voice in Fortnite, followed by charges from SAG-AFTRA. Capcom's emphasis on production assistance may reduce some concerns, but transparency will remain important. What to watch next. Capcom has not provided a public release schedule for REX or detailed which development tasks will receive AI support first. The next meaningful updates will likely clarify how much of the system is used for testing, asset preparation, performance work, or other behind-the-scenes processes. The results may become easier to judge through Capcom's upcoming games. The studio has already had a strong 2026, with Resident Evil Requiem becoming the fastest-selling mainline Resident Evil title after its February launch. Pragmata also passed two million copies sold within 16 days of its April release. If REX helps Capcom maintain that output without replacing creative staff or introducing undisclosed generated assets, it could become a significant part of the company's long-term engine strategy. Key takeaways. * REX is an AI-focused expansion of Capcom's RE Engine. * The project is aimed primarily at development efficiency, performance, and quality assurance. * Capcom says it does not intend to use AI-generated content directly in its games. * The engine supports franchises well beyond Resident Evil, including Street Fighter, Devil May Cry, Monster Hunter, and Mega Man. * Future announcements should clarify REX's specific tools, rollout, and disclosure practices. Expert view. REX is less a promise of AI-made Capcom games than a test of whether AI can remain useful, accountable infrastructure. The project could help the studio handle large multi-franchise production more efficiently, but the value will depend on clear limits and honest disclosure. For players, the most important question is not whether AI appears somewhere in the pipeline; it is whether Capcom can use it without weakening the human direction behind its games.