Senior Vice President
Underscore Marketing
Senior Vice President
Underscore Marketing
Global health marketing media solutions provider
Department: Business Intelligence & Strategy
Location: United States, Remote with Travel to Clients, Conferences, and Events
Senior Vice President, Growth & Commercialization
Underscore is a specialized commercialization partner helping biopharma organizations apply strategic media and professional services to activate healthcare professionals and patients for new treatments, including rare disease and oncology launches and brand growth efforts.
Our next chapter is powered by deep strategic expertise, data and technology-enabled solutions, productized intellectual property, a repeatable innovation engine, strong commercialization, and a clear market position.
To help build this next chapter, we are seeking a Senior Vice President, Growth & Commercialization.
The SVP, Growth & Commercialization is accountable for Underscore’s market-facing growth engine. This leader owns agency positioning, marketing, business development, pipeline generation, new client acquisition, and the commercialization of new products, services, and capabilities.
The role does not own Innovation governance or Product development. Instead, the SVP works as the commercial counterpart to the SVP, Innovation, Product & Technology: Growth brings market trends, prospect feedback, competitive intelligence, and client demand signals into the innovation funnel; Product brings selected products and capabilities into commercialization for packaging, positioning, enablement, launch, adoption, and revenue realization.
The role also partners closely with Client Services, which retains and grows existing accounts, Strategic Solutions, which delivers client solutions and consulting, and with Strategic Operations, which operationalizes new offerings so the organization can deliver them consistently and at scale.
The primary mission of this role is to answer five critical questions:
Where should Underscore compete and grow?
How should Underscore continue to position and differentiate itself as market changes occur?
How do we continue to generate qualified demand and win new clients (strategic approach, staffing, messaging, materials) ?
How do new products and capabilities in development become market-ready offerings?
How do we drive adoption, utilization, revenue, and commercial learning after launch of new products and services?
Build and lead the integrated system for market visibility, demand generation, pipeline development, new business, and new client acquisition.
Turn products, services, and capabilities into clear, differentiated, sellable offerings that can be launched, adopted, and scaled.
Ensure Innovation and Product development decisions are grounded in external demand rather than internal ideas alone.
Create a distinct and consistent market presence across marketing, sales, partnerships, thought leadership, and new offerings.
Develop relationships that expand reach, enable capabilities, or create commercial opportunities.
SVP, Innovation, Product & Technology: Receives market trends, buyer needs, prospect feedback, and commercial requirements; provides product roadmaps, release readiness, technical proof points, and new capabilities for commercialization.
Strategic Operations: Operationalizes offerings through workflows, Wrike, roles, handoffs, SOPs, QA, training, launch governance, and adoption support.
Client Services: Shares client needs, account risk, and expansion opportunities; Client Services owns organic growth and closing within current clients.
Strategy: Brings client and market insight, solution strategy, research, KBQs, message strategy, and strategic proof points.
Media: Contributes media-market trends, partner intelligence, differentiated media capabilities, and go-to-market innovation.
Client Finance / Finance: Supports pricing, business cases, revenue planning, margins, investment decisions, and financial performance.
Analytics: Provides commercial reporting, adoption analytics, performance evidence, and measurement support.
Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002,we'vehelped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.
Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.
If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.
Equal Employment Opportunity Statement
Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.
Global health marketing media solutions provider
Underscore Marketing provides strategic media buying and marketing solutions for clients in health, wellness, healthcare, and pharma on a global scale. It uses an integrated team of cross-media specialists to simplify advertising media for marketers and improve ROMI (return on marketing investment) by combining the latest advertising technology with human-led insight. Unlike rivals that rely on a single approach, Underscore blends data-driven ad tech with experienced guidance to deliver accountable, measurable media results. The company aims to improve clients’ media performance and ROI by making advertising decisions easier and clearer while staying focused on the healthcare space.
Explore more opportunities at Underscore Marketing