Manager, Digital Marketing
No salary listed
Senior
Bachelor's
Atlanta, GA, USA
HybridAtlanta-based role; benefits note ability to work remotely 40%.
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- Highly organized with strong attention to detail and the ability to manage multiple projects, priorities, and deadlines simultaneously.
- Demonstrated ability to independently execute digital marketing work from initial setup through monitoring, reporting, and optimization, with strong follow-through and ownership of tasks and results.
- Self-starter who works independently, exercises sound judgment, and can be trusted to manage responsibilities with minimal supervision.
- Strong analytical and problem-solving skills with the ability to use data to identify issues and make improvements.
- Ability to move between strategic thinking and hands-on execution depending on the needs of the project.
- Willingness to roll up your sleeves and work hands-on in execution-focused aspects of digital marketing.
- Strong project management skills and the ability to keep work moving across multiple initiatives and stakeholders.
- Excellent communication and interpersonal skills with the ability to collaborate effectively across teams and with external partners.
- Demonstrated intellectual curiosity and willingness to continuously learn and improve.
- High level of accountability, professionalism, integrity, and reliability.
- Willingness to contribute wherever needed within a collaborative marketing team.
- Client-first mindset and appreciation for the fiduciary responsibility that comes with serving clients.
- Interest in learning and understanding the wealth management industry.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, growth marketing, demand generation, performance marketing, or a related field.
- Hands-on experience executing digital marketing campaigns and lead generation programs.
- Experience working directly with SEO, paid media, and digital marketing platforms.
- Experience with marketing automation platforms such as HubSpot and CRM platforms.
- Experience coordinating with external agencies or vendors.
- Familiarity with web analytics and reporting tools such as Google Analytics, Looker Studio, or similar platforms.
- Familiarity with SEO and digital marketing tools such as SEMrush, Conductor, Google Search Console, or similar solutions.
- Strong analytical skills and proficiency in using data to evaluate performance and make decisions.
- High proficiency with Microsoft Office, including Excel.
Responsibilities
- Execute and optimize integrated digital marketing campaigns across organic search, paid search, paid social, display advertising, email marketing, and emerging digital channels.
- Manage day-to-day execution of digital campaigns and coordinate with external agency partners and vendors, including campaign setup, monitoring, testing, deliverables, and optimization.
- Monitor marketing qualified leads (MQLs), sales qualified leads (SQLs), and digital pipeline contribution and identify opportunities to improve performance.
- Review campaign performance regularly and make hands-on adjustments to improve effectiveness, efficiency, and return on investment.
- Track digital marketing spend and assist with managing budgets across channels.
- Execute Generative Engine Optimization (GEO) initiatives designed to improve visibility across traditional and AI-driven search.
- Work directly within digital marketing and search platforms and partner with external agencies and internal stakeholders on keyword strategy, content optimization, paid search campaigns, and technical improvements.
- Monitor rankings, traffic, search performance, and campaign results to identify opportunities to increase visibility, authority, and discoverability across priority topics and audiences.
- Stay current on changes in search, AI-driven discovery, and digital marketing best practices and recommend practical improvements.
- Manage website optimization efforts focused on driving user engagement and conversion performance.
- Create, update, and optimize landing pages and conversion pathways in partnership with internal and external resources.
- Execute conversion rate optimization (CRO) initiatives and A/B tests.
- Review website analytics and visitor behavior to identify friction points and opportunities for improvement, and make or coordinate website updates needed to support campaigns and lead generation.
- Build, maintain, and optimize lead nurturing programs using marketing automation platforms.
- Create and update workflows, email campaigns, audience segments, forms, and other automation components that help move prospects through the buyer journey.
- Test and troubleshoot marketing automation workflows to ensure they are functioning as intended.
- Partner with business development and CRM team members to improve lead handoff, engagement, and conversion processes.
- Maintain accurate lead tracking, segmentation, attribution, and reporting.
- Monitor digital marketing performance across campaigns and channels, prepare recurring reporting, and partner with the business intelligence team to develop and maintain dashboards and reporting that provide actionable insights into marketing performance.
- Analyze marketing data to identify trends, performance issues, and opportunities for improvement.
- Translate data into clear recommendations and actionable next steps, and track results of marketing tests and optimizations to inform future work.
- Review marketing data for accuracy and resolve discrepancies when identified.
- Partner with other marketing team members to develop and execute campaigns and digital content that attract and engage high-value prospects, including coordinating timelines, assets, approvals, and implementation.
- Ensure digital content and experiences are consistent, aligned with brand, and appropriate for high-net-worth and ultra-high-net-worth audiences.
- Contribute ideas and recommendations for improving campaigns, content, processes, and marketing performance, and provide support across the marketing function as priorities and business needs evolve.
About the company
HB Wealth is an independent registered investment adviser that provides financial planning and discretionary investment management for individuals, families, business owners, executives, and professionals. It offers family-office services such as tax and estate planning, consolidated reporting, and multi-generational wealth transfer, plus an outsourced CIO for institutions and access to private market strategies like private equity, private credit, and private real estate. The firm uses a fee-only fiduciary model, aligning adviser interests with clients by avoiding product-based commissions. It oversees more than $24 billion in assets across 48 states with offices in Atlanta, Florida, and Texas, backed by minority investments from New Mountain Capital and TPG Growth and growth through acquisitions like WMS Partners.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Atlanta, Georgia
Founded
1989
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Simplify's Take
What believers are saying
- HB Wealth reached over $32 billion AUM and 340 employees by July 14, 2026.
- October 1, 2026 Texas entry added a $700 million physician team in Austin.
- Gina Martin Adams, Mike Hill, and Armond Reese deepen research and institutional sales.
What critics are saying
- TPG and New Mountain minority ownership compresses economics and complicates succession.
- Rapid acquisitions, including WMS Partners and Texas expansion, strain integration and retention.
- Losing star hires or co-founder influence would trigger advisor defections and AUM outflows.
What makes HB Wealth unique
- Fee-only fiduciary model since 1989 keeps HB Wealth product-agnostic and trust-based.
- July 14, 2026 OCIO launch plus private markets platform gives institutional depth.
- Twelve offices across six states and family-office services support multigenerational clients.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Disability Insurance
- 401(k) Company Match
- Parental Leave
- Remote Work Options
- Phone/Internet Stipend
- Company Equity