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Tinuiti

Performance-driven digital marketing & e-commerce agency

Paid Social Senior Strategist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$120k - $140k

About the Job

Requirements

  • At least 7 years of experience managing Paid Social at scale across Meta and TikTok.
  • Hands-on experience with Meta Advantage+, value optimization, Conversions API, TikTok Smart Performance, Pinterest Performance+, creative testing frameworks, audience design and signals, and basic catalog or dynamic product ads for social commerce.
  • Comfort with Google Analytics 4 and platform analytics; ability to design tests, define success, forecast outcomes, and connect media to revenue, customer acquisition cost, and lifetime value.
  • Executive-ready storytelling, expectation setting, and conflict resolution; demonstrated mentorship of P2–P3 talent.

Responsibilities

  • Lead full-funnel Paid Social strategy and day-to-day performance across Meta, TikTok, Pinterest Performance+, Snapchat, Reddit, and, where relevant, LinkedIn and X, to grow new customers, revenue, and lifetime value while maintaining efficiency.
  • Turn executive business goals into a growth-focused Paid Social plan across prospecting, retargeting, and loyalty; set expectations, present options and trade-offs, and secure alignment.
  • Lead quarterly business review stories that connect media to business impact, including revenue, customer acquisition cost, and lifetime value, and handle high-stakes adjustments with trust and transparency.
  • Combine Paid Social expertise in creative, audiences, and signal quality with cross-channel understanding of Search, Commerce, customer relationship management, and Creative; teach clients and teammates and codify reusable playbooks.
  • Explain how Social works with Search, Commerce/Retail Media, Lifecycle, TV/Audio, and Creative; propose integrated plans and a measurement approach to demonstrate combined lift, using marketing mix modeling or lift where feasible and proxy reads otherwise.
  • Orchestrate platform features and automation, including Meta Advantage+, value optimization and Conversions API, TikTok Smart Performance, and Pinterest Performance+; pilot, measure, and scale them safely.
  • Apply Bliss Point insights in Forecasting, Always-On Incrementality, Creative Insights, and Brand Equity to guide budgets, innovations, and creative and audience decisions; provide structured feedback to improve tools.
  • Design lift or holdout tests where feasible, or adequately powered A/B tests; define success thresholds in advance, maintain a regular measurement cadence, and forecast expected impact and risk.
  • Maintain reliable measurement signals, including pixel and Conversions API implementation, event mapping and priorities, UTMs, and Google Analytics 4; explain data caveats when recommending changes and reallocations.
  • Identify recurring waste across accounts, address root causes, and establish simple standards the team can maintain.
  • Coach reliable team routines for preparation, review, and follow-through; share before-and-after results and turn successful approaches into easy-to-use playbooks.
  • Increase qualified reach, new-customer acquisition, revenue, and lifetime value from Paid Social.
  • Accelerate creative innovation cycles, increase creative win rates, and reduce creative fatigue.
  • Expand high-intent audiences, improve pixel, Conversions API, and event health, and reduce limited-learning cases.
  • Plan and adopt a steady cadence of practical innovations in creative, audience, bidding, and format, and record decisions and learnings.
  • Pilot and scale automation and Bliss Point-guided allocations with proven incremental impact.
  • Hold or improve customer acquisition cost and return on ad spend while growing profitable volume.

Desired Qualifications

  • Experience with Pinterest, Snapchat, Reddit, LinkedIn, or X is a plus.

About the Company

Tinuiti

Performance-driven digital marketing & e-commerce agency

Tinuiti is a marketing agency that provides performance-driven, full-funnel digital marketing and e-commerce services, helping brands elevate through unified visuals, messaging, and creativity. The company combines strategic planning with hands-on execution, supporting clients from early planning to campaign rollout. Its approach relies on data and algorithms to maximize marketing impact in a privacy-first world, anchored by a proprietary tool called Bliss Point that identifies the optimal level of marketing investment to maximize ROI across channels. Tinuiti differentiates itself with its Bliss Point product, a data-driven, measurement-focused framework, its audience- and channel-specialized strategy, and events like Tinuiti Live that showcase ongoing innovations. The overarching goal is to help brands achieve sustainable growth by delivering precise targeting and persuasive messaging across multiple touchpoints, driving higher ROI and stronger brand performance.

Company size
1,001-5,000
Company stage
Growth Equity (Venture Capital)
Total funding
$16.8M
Headquarters
New York City, New York
Founded
2004

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