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Gentiva

In-home hospice, palliative, and health services

Hospice Care Consultant Family and Physician Liaison

Full-TimeDeadline 10/4/27
$63.8k - $79.7k+ Mileage reimbursement + Short-term incentive
Mid
Bachelor's
Virginia Beach, VA, USA
In Person
Sales & Account ManagementField Sales

About the job

Requirements
  • A bachelor's degree in business, marketing, communications, or a related field is preferred, or equivalent experience.
  • At least 2 years of experience in physician referral development, healthcare marketing, or sales.
  • A proven track record of developing relationships with physicians and nurse practitioners.
  • Knowledge of hospice, community resources, and patient-centered care practices.
  • Consultative marketing, communication, and organizational skills.
  • Verbal and written communication skills for diverse audiences.
  • Relationship-building and networking skills within healthcare communities.
  • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and data systems.
  • Ability to manage multiple priorities and work independently in a fast-paced environment.
  • Sensitivity to the needs of terminally ill patients and their families.
  • A valid driver's license and automobile liability insurance coverage.
  • Must meet state-specific requirements where applicable.
Responsibilities
  • Execute consultative selling strategies to develop sustainable relationships with physicians, nurse practitioners, and healthcare decision-makers.
  • Develop, implement, and evaluate strategic marketing and referral plans to meet budgeted admissions, census, revenue, and growth goals.
  • Collaborate with clinical and operational teams to support hospice programs and ensure quality patient care.
  • Represent the company at community events, physician offices, and professional meetings to promote hospice services.
  • Educate healthcare providers, patients, and families about hospice benefits, clinical outcomes, and care services through presentations, in-services, and one-on-one meetings.
  • Track referrals, admissions, and compliance with corporate, local, and federal regulations.
  • Assist with physician and public education programs to increase community outreach.

About the company

Gentiva provides in-home hospice, palliative, and home health care across the United States through a national network. Care is delivered by clinicians and therapists in patients’ homes, including an Advanced Illness Management model for those not yet hospice-eligible. The company differentiates itself with an integrated at-home care platform and strategic acquisitions, such as ProMedica’s home health, palliative, and hospice operations. Its goal is to help patients stay at home, reduce avoidable hospitalizations, and support families and caregivers throughout the care continuum.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Atlanta, Georgia

Founded

2004

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Simplify Jobs

Simplify's Take

What believers are saying

  • Humana agreed in June 2026 to sell its remaining Gentiva stake for $900 million.
  • Gentiva signed the Addus Personal Care divestiture, sharpening focus on hospice and home health.
  • CMS included Gentiva facilities in FY2026 hospice compliance lists, sustaining Medicare visibility.

What critics are saying

  • The 2024 DOJ settlement imposed $19.4 million over ineligible hospice claims and kickbacks.
  • Another False Claims Act case triggers payer exclusions and cripples growth.
  • Hospice reimbursement scrutiny and survey risk threaten margins if CMS tightens enforcement in 2027.

What makes Gentiva unique

  • Gentiva runs 317 hospice locations across 35 states, with Texas and North Carolina anchors.
  • Its hospice, palliative, and home health mix spans end-of-life through recovery care.
  • The 2023 ProMedica integration added 4,000 employees and expanded the Heartland footprint.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Wellness Program
  • Professional Development Budget
  • Life Insurance
  • Disability Insurance
  • Commuter Benefits

Company News

Yahoo Finance
Jun 12th, 2026
Humana Reshapes Care Exposure With Gentiva Exit And Illinois Medicaid Win

Humana (NYSE:HUM) agreed to sell its minority stake in Gentiva for approximately US$900 million, exiting equity ownership in home health, palliative, and hospice care. The insurer was also selected as a winner in Illinois' Medicaid managed care program, adding a new state contract to its government focused portfolio. For a company centered on Medicare Advantage and other government backed insurance, these moves represent a meaningful repositioning of how Humana (NYSE:HUM) is exposed to care...