Live Event Marketing Manager

Scopely Explore (formerly known as Niantic) is looking for a Live Events Marketing Manager to lead all aspects of the physical/experiential event production for location specific events for Pikmin Bloom. 
Live events are at the core of Scopely Explore products and highlight our real-world social experience at its best.

The ideal candidate will have a passion for crafting and producing experiences that fans remember for a lifetime, and is an extraordinarily organized collaborator who knows how to lead multiple partners to align on a common vision and deliver reliably.

This role is expected to leverage AI tools and workflows to improve event planning, venue research, logistics coordination, vendor management, and post-event analysis.

What you'll do

• Develop detailed plans and implement live events for Pikmin Bloom.
• Work closely with Marketing leads to develop ideas for live events that align with marketing objectives.
• Collaborate with cross-functional teams to conceptualize and deliver exciting experiential concepts that will make a lasting positive impact on our communities, align to marketing Objectives and Key Results (OKRs), marketing campaigns, and business objectives.
• Use AI tools to support venue research, event planning, workback schedules, risk tracking, vendor comparisons, and post-event reporting workflows.
• Lead live event contract negotiations and support with tactical execution of agreements.
• Liaise with license holders for reviews, procure approvals, and provide updates.
• Create and track against detailed workback schedules, ensuring key milestones are met on time.
• Manage storage and fulfillment of live event set pieces, signage, premium items, and hardware.
• Maintain relationships between agencies, vendors, and partners to ensure physical set pieces are produced at high quality on time and within budget.
• Oversee the branded event asset creation process from design to approval to production.
• Lead efforts to create live event exclusive merchandise with IP partners and balance P&L to maximize profits.
• Deliver post event reports with data-driven analysis including attendee feedback, goal attainment, and recommendations for future event improvements.
• Collaborate with cross-functional team members and stakeholders to cultivate strong working relationships with project team members, including regular and reliable attendance and participation in meetings.
• Required in-office 3 days on Tuesday, Wednesday, and Thursday.

What you'll need

• Proven ability to produce live event programs, both small and large consumer-facing events in the tech or gaming space.
• Strong project management and organizational skills.
• Excellent verbal and written communication in Japanese and English.
• Passion for building communities and connecting people in meaningful ways.
• Hands-on experience using AI tools to improve event planning, production workflows, logistics management, reporting, or vendor coordination.
• Willingness to travel and work an aggressive schedule to support the international live events team structure.
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
• Experience working closely with vendors to oversee the development of high quality physical event assets.
• Experience with cross-functional teams with the ability to communicate effectively through written and verbal communications, including asynchronous interactions with others.

Plus if you have...

• Passion for Scopely Explore products (Pokémon GO, Pikmin Bloom, Monster Hunter Now).
• Experience working within strict brand and legal guidelines.
• Experience building, managing, and/or supporting grassroots live event programs.
• Experience building repeatable AI-assisted templates, trackers, reporting workflows, or lightweight internal tools for event production.
• Experience with project management tools such as Asana.
• Proficiency in G Suite a plus.
• Proficiency in Chinese