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Hilton Worldwide

Global hotel operator of branded properties

Digital Marketing Manager at Conrad Dubai

Marketing Generalist & ManagementUpdated on Nov 10
Full-timeDubai - United Arab EmiratesNo salary listedIn-person

About the Job

Responsibilities

  • Develop and execute digital marketing strategies aligned with hotel commercial objectives, brand positioning, and revenue targets.
  • Plan and optimize paid advertising campaigns across Google Ads, Meta, LinkedIn, and other platforms to drive awareness, engagement, bookings, and revenue.
  • Develop seasonal and always-on campaigns for rooms, restaurants, brunches, pool experiences, spa, wellness, events, e-gift cards, and e-shop.
  • Manage audience targeting, remarketing, A/B testing, budgets, and conversion optimization to maximize return on investment and advertising effectiveness.
  • Collaborate with Revenue Management and Commercial teams to optimize hotel listings, content accuracy, promotional offers, visibility, and bookings across third-party online travel agency platforms.
  • Manage spa digital campaigns and online booking platforms to increase awareness, appointments, conversions, and repeat visits.
  • Oversee SevenRooms digital performance, enhancing reservation journeys and campaigns for restaurants, brunches, and pool experiences.
  • Develop and optimize digital campaigns for meetings, incentives, conferences, and exhibitions (MICE), corporate events, weddings, social celebrations, and group bookings, tracking enquiries through to confirmed business.
  • Ensure hotel websites and approved digital platforms feature accurate information, compelling visuals, current offers, and seamless booking journeys.
  • Drive WhatsApp campaign performance, improve enquiry handling, and track conversations, bookings, conversions, and attributed revenue.
  • Deliver targeted email campaigns, newsletters, and guest re-engagement initiatives to encourage repeat bookings and cross-selling while maintaining database accuracy and consent compliance.
  • Partner with Marketing and creative teams to align paid campaigns, organic content, photography, and promotional assets with luxury brand standards.
  • Monitor digital listings, search visibility, and guest feedback trends to maintain accurate information and a consistent luxury brand presence.
  • Use Google Analytics 4, Google Tag Manager, Looker Studio, and advertising dashboards to track conversions, revenue attribution, return on ad spend, return on investment, cost per acquisition, and cost per lead.
  • Prepare weekly, monthly, and quarterly reports with actionable insights, budget updates, campaign results, and recommendations.
  • Work closely with Marketing, Commercial, Revenue Management, Sales, Food and Beverage, Spa, and Operations teams to align campaigns with business priorities.
  • Maintain Hilton brand standards and ensure digital campaigns, guest databases, and communications meet corporate policies and applicable privacy requirements.
  • Identify emerging technologies, hospitality trends, competitor activity, and opportunities to enhance digital engagement and commercial performance.
  • Ensure every digital touchpoint reflects Conrad Dubai’s luxury positioning through thoughtful communication, attention to detail, and seamless guest journeys.

About the Company

Hilton Worldwide

Global hotel operator of branded properties

Hilton Worldwide Holdings operates a global portfolio of hotels and resorts across multiple brands to serve business travelers, vacationers, and long-stay guests. It owns, leases, manages, and franchises properties, earning revenue from rooms, food and beverage, events, and franchise and management fees. Its brands range from luxury Waldorf Astoria to full-service Hilton Hotels & Resorts and extended-stay options like Homewood Suites, targeting different customer needs. Its goal is to grow as a major global hospitality company by expanding its loyalty program and delivering consistent guest experiences to maximize occupancy and revenue.

Company size
10,001+
Company stage
IPO
Headquarters
McLean, VA
Founded
1919

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