Director – Non-Operated Events Commercial Strategy

This position provides commercial advisory and revenue development support for an assigned portfolio of PGA Tour non-operated events. The role partners directly with non-operated events to strengthen event-level revenue, commercial performance and long-term business sustainability through strategic guidance, best practices and direct business development support.

Serving as a commercial advisor to non-operated events, the Director works with event leadership to assess opportunities, strengthen sales capabilities and advance revenue opportunities. The role also supports the development of event-level partnerships through referrals, introductions, relationship development and direct commercial engagement, while working closely with PGA Tour enterprise commercial teams to connect opportunities across the broader commercial ecosystem.

Qualifications

• Bachelor’s degree in Business, Marketing, Sports Management or a related field, or equivalent combination of education and relevant experience.

• 10+ years of progressively responsible experience in commercial strategy, business development, sponsorship, sales, sports business or a related field.

• Demonstrated experience identifying and developing business opportunities and driving revenue growth.

• Strong consultative and relationship-management skills with the ability to advise business leaders and influence outcomes without direct authority.

• Strong understanding of sponsorship, partnership development, hospitality and other revenue-generating models within sports, events or related industries.

• Strong business and financial acumen with the ability to evaluate commercial performance and market opportunities.

• Demonstrated ability to work cross-functionally and effectively navigate a complex, matrixed organization.

• Excellent communication, presentation, negotiation, judgment and problem-solving skills.

• Ability to travel and work evenings, weekends and holidays as required by the event schedule.

Responsibilities

• Provide commercial advisory and revenue development support for an assigned portfolio of PGA Tour non-operated events.

• Serve as a commercial advisor to non-operated events, partnering with event leadership to assess performance, identify opportunities and provide guidance to support sustainable revenue growth.

• Lead the development of revenue planning frameworks, forecasts and performance measures that support non-operated events in establishing and advancing short- and long-term revenue objectives.

• Establish and evolve commercial best practices, tools, resources and service models that strengthen pricing, inventory, margin, renewals, sales effectiveness and traditional and emerging event-level revenue opportunities, products and experiences.

• Identify and develop new business opportunities through referrals, introductions, relationship development and direct commercial engagement.

• Support and, when appropriate, participate directly in the development, negotiation and closing of event-level commercial partnerships.

• Generate incremental value for non-operated events and PGA Tour revenue through business developed or secured through the commercial services model.

• Oversee visibility into commercial pipelines across the non-operated events portfolio, using forecasting, performance data, market insights and trends to identify gaps, prioritize opportunities and recommend actions to strengthen results.

• Establish and track measurable commercial outcomes, including revenue generated or influenced through the team’s direct involvement, and evaluate the effectiveness of revenue development and advisory efforts.

• Build commercial capability within non-operated events through consultation, coaching, training and best-practice sharing with event leadership and sales teams.

• Partner with PGA Tour enterprise commercial teams to connect existing Tour partners with appropriate event-level opportunities and identify locally developed relationships with broader enterprise potential.

• Collaborate with non-operated events business and other PGA Tour functions to connect non-operated events with appropriate resources, expertise and opportunities.

• Track commercial performance and key opportunities across assigned events and provide insights and recommendations for non-operated events leadership.

• Evaluate portfolio commercial performance and continually evolve the support model based on business needs, results and emerging opportunities.

• Continually evaluate portfolio commercial performance and evolve revenue strategies, tools and support models based on results, changing market dynamics and emerging opportunities.