Razorpay

Payment gateway and fintech services provider

Associate Manager - Growth Marketing

Performance & Paid MarketingPosted on Nov 13

Full-timeBengaluru, Karnataka, IndiaNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in any discipline is required.
Three to six years of experience in campaign management, ad operations, or performance marketing, ideally at a DSP, ad network, ecommerce or UPI publisher, quick commerce app, or performance marketing agency managing Meta or Google campaigns.
Hands-on experience managing campaigns on a programmatic advertising stack, Meta Ads Manager, and Google Ads; DV360 or programmatic experience is a plus.
Strong analytical ability, including working with campaign data in Excel or Sheets, drawing insights, and identifying optimization opportunities independently.
Experience with audience-based targeting strategies, including custom audiences, lookalike audiences, contextual targeting, and behavioral segments.
Familiarity with tracking and measurement frameworks, including pixel setup, conversion events, UTM parameters, and attribution models.
Client-facing communication skills to present performance data clearly to marketing and agency stakeholders.
Ability to manage multiple campaigns simultaneously while maintaining quality and service-level commitments.

Responsibilities

Own end-to-end campaign setup, from brief intake and media planning through creative specifications, trafficking, and launch.
Translate advertiser key performance indicators, including return on ad spend, cost per lead, click-through rate, and incremental lift, into campaign structures for Razorpay Transaction Ads inventory and Audience Intelligence activations on Meta and Google.
Coordinate with sales and advertiser teams to define targeting parameters, audience segments, budget pacing, and campaign schedules.
Ensure campaigns launch accurately and on time, with tracking and attribution in place.
Monitor live campaigns daily across Razorpay Media Network in-transaction and post-transaction placements and offsite Meta and Google channels.
Identify underperforming campaigns and optimize bids, creatives, audience segments, and pacing.
Manage budget allocation across campaigns to maximize delivery and performance against key performance indicators.
Work with publisher operations to troubleshoot delivery issues and maintain inventory health on third-party publisher platforms.
Build and deliver weekly, mid-campaign, and end-of-campaign performance reports with insights and recommendations.
Present campaign results to advertiser points of contact and agency teams, demonstrating return on investment and identifying opportunities for upselling or renewed investment.
Develop standardized reporting templates and dashboards for the campaign portfolio.
Set up and manage transaction graph-based audience segments for activation on Meta and Google.
Coordinate with data and product teams on segment availability, refresh cycles, and match-rate optimization.
Support advertiser teams in interpreting audience performance data and refining segment strategies across campaign cycles.
Partner with enterprise sales before sales to validate campaign feasibility, scope delivery timelines, and set realistic performance expectations.
Work with product on feature gaps, delivery bugs, and tooling improvements affecting campaign operations.
Coordinate with creative and agency partners to ensure advertising assets meet platform specifications and quality standards.
Provide structured performance insights to sales for renewals, upsells, and new business pitches.
Maintain accurate campaign trackers, status dashboards, and pacing reports across the active portfolio.
Document standard operating procedures for campaign onboarding, optimization workflows, and reporting cadence.
Flag risks such as budget overruns, delivery shortfalls, and creative fatigue, and drive resolution before they affect client outcomes.

Desired Qualifications

Quantitative or business background.
Experience at a demand-side platform, ad network, ecommerce or UPI publisher, quick commerce app, or performance marketing agency managing Meta or Google campaigns.
DV360 or programmatic advertising experience.
Exposure to retail media, commerce media, or fintech advertising.
Experience with banking, financial services, and insurance advertisers, including banks, credit cards, insurance, or fintech.

Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution.

Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.

From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech

Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia.

Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.

Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.

We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.

But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you’re curious, you’ll feel at home here. People > Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors, you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.

Key Responsibilities

Campaign Planning & Onboarding

Own the end-to-end campaign setup process — from brief intake and media planning to creative specifications, trafficking, and go-live
Translate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures suited for Razorpay's Transaction Ads inventory and Audience Intelligence activations on Meta and Google
Coordinate with sales and advertiser teams to define targeting parameters, audience segments, budget pacing, and flight schedules
Ensure all campaigns are launched accurately and on time, with proper tracking and attribution in place

Campaign Execution & Optimization

Monitor live campaigns daily across Razorpay Media Network (in-transaction and post-transaction placements) and offsite channels (Meta, Google)
Proactively identify underperforming campaigns and implement optimizations across bids, creatives, audience segments, and pacing
Manage budget allocation across campaigns to maximize delivery and performance against KPIs
Work with the publisher operations team to troubleshoot delivery issues and ensure inventory health on 3P publisher platforms

Client Reporting & Insights

Build and deliver regular performance reports (weekly, mid-flight, end-of-campaign) with clear insights and recommendations
Present campaign results to advertiser POCs and agency teams, demonstrating ROI and identifying opportunities for upsell or renewed investment
Develop standardized reporting templates and dashboards that scale across the campaign portfolio

Audience Intelligence Campaign Management

Set up and manage transaction graph-based audience segments for activation on Meta and Google
Coordinate with the data and product teams on segment availability, refresh cycles, and match rate optimization
Support advertiser teams in interpreting audience performance data and refining segment strategies across campaign cycles

Cross-functional Collaboration

Partner with enterprise sales during the pre-sales phase to validate campaign feasibility, scope delivery timelines, and set realistic performance expectations
Work closely with product on feature gaps, delivery bugs, and tooling improvements that impact campaign operations
Coordinate with creative and agency partners to ensure ad assets meet platform specifications and quality standards
Feed structured performance insights back to the sales team for renewals, upsells, and new business pitches

Process & Operations
Maintain accurate campaign trackers, status dashboards, and pacing reports across the entire active portfolio
Document SOPs for campaign onboarding, optimization workflows, and reporting cadences
Flag risks proactively — budget overruns, delivery shortfalls, creative fatigue — and drive resolution before they impact client outcomes

Required Skills and Qualifications

Bachelor's degree in any discipline; quantitative or business backgrounds preferred
3–6 years of experience in campaign management, ad operations, or performance marketing — ideally at a DSP, ad network, publishers in ecommerce, UPI, quick commerce apps or performance marketing agency managing Meta/Google campaigns
Hands-on experience managing campaigns on programmatic ad stack, Meta Ads Manager and Google Ads (DV360 or Programmatic is a plus)
Strong analytical ability — comfortable working with campaign data in Excel/Sheets, pulling insights, and identifying optimization levers without hand-holding
Experience with audience-based targeting strategies (custom audiences, lookalikes, contextual, behavioral segments)
Familiarity with tracking and measurement frameworks — pixel setup, conversion events, UTM parameters, and attribution models
Excellent client-facing communication skills; able to present performance data clearly to marketing and agency stakeholders
High ownership mentality — able to manage multiple campaigns simultaneously while maintaining quality and SLA commitments
Prior exposure to retail media, commerce media, or fintech advertising is a strong plus
BFSI advertiser experience (banks, credit cards, insurance, fintech) is an advantage

Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.

About the Company

Razorpay

Payment gateway and fintech services provider

Razorpay provides a full-stack fintech platform in India that started with a payment gateway to accept and process payments via cards, net banking, and UPI. It also offers modules for marketplace management, automated bank transfers, recurring billing, invoicing, and working capital loans. The platform is API-first and lets merchants integrate payments, money movements, and financing in one place, differentiating itself by combining payments with a broad set of financial tools for Indian businesses. Its goal is to simplify money flow for Indian online businesses by delivering an integrated, scalable solution that reduces the need for multiple vendors.

Company size: 1,001-5,000
Company stage: Private
Total funding: $762.3M
Headquarters: Bengaluru, India
Founded: 2014

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