Director, CRM
Tovala
Director, CRM
Tovala
Smart oven and meal delivery service
Salary Range: 150000 to 180000 (Currency: USD) (Pay period: per-year-salary)
We're looking for a Director, CRM to own lifecycle programs end to end, converting leads, retaining and growing active customers and winning back churned customers via email, push, SMS and more. This is a player coach role where you'll set the strategy and roadmap as well as help execute the programs, driving tangible impact through CRM. Using customer insights, data, and strong cross-functional relationships, you'll tie every program wto company-wide KPIs. We'll look to you to bring new thinking and add new levers to the marketing toolkit. Marketing experience at a growth-stage company is preferred. Passion for food is a must.
Own CRM strategy, roadmap and drive execution across email, push, and SMS, for leads, active and churned customers.
Grow revenue through retention, reactivation, and win-back programs.
Work with the product and data teams to understand our customer journey and retention mode, identifying insights to drive testing and new journeys.
Define target audiences from customer cohorts and decide how we reach them.
Develop offers that improve retention and bring back churned customers.
Streamline how we send customer comms: simplify process and improve automation.
Own tooling and configuration decisions for our marketing stack (our ESP is Customer.io).
Partner with creative to deliver communications that are on-brand and on-message.
Measure and report impact, and decide where to invest next.
Develop strong cross-functional relationships with product, data, software, and growth teams.
Confident in creating and delivering presentations
Track record of scaling CRM programs that grew revenue or retention.
Preferred: MBA and/or marketing experience at a growth-stage company.
You’re a player coach. You have the skill set to develop data driven CRM strategy but you’re not afraid to execute - writing briefs, setting up consumer journeys where needed, analyzing data yourself. aren’t afraid to get your hands dirty on execution.
You're highly analytical and are experienced and disciplined in testing and can quantify results.
You’re curious - always seeking to understand the “why” behind a test result to augment our learning and drive future plans.
You prioritize well: you know which bets move the business and say no to the rest.
You're a self-starter. You dig into customer data on your own and find projects that move company goals.
You're customer-obsessed. You talk to customers often and use what you learn to shape priorities across teams.
You're a great communicator. You write well, speak well, and can rally the company around the CRM roadmap.
You work well with a wide range of people: designers, comms strategists, product managers, support agents, and more.
Tovala creates a connected home cooking system that combines a countertop smart oven with chef-prepared meals delivered to customers. The core idea is simple: customers buy the Tovala Smart Oven and subscribe to a meal-delivery service. Meals come with a QR code; when scanned, the oven automatically cooks the dish to avoid prep and guesswork, giving a ready-to-eat, home-cooked meal with minimal effort. The product works through an integrated hardware-software-food platform: the oven communicates with the meal service to set the correct cooking program, so users get consistent results without manual settings. Compared with competitors, Tovala blends hardware and direct-to-consumer meal kits in one seamless experience, offering both the physical appliance and a subscription meal plan instead of just selling devices or food. Its goal is to save time for busy households by making nutritious, home-style meals easy and hassle-free through technology-enabled cooking.
Explore more opportunities at Tovala