Head of Community - Enterprise Marketing

About the role

Anthropic's community spans developers building new products, individual Claude users, and practitioners and buyers inside enterprise accounts — from the staff engineer using Claude Code to C-Suite decision-makers. We're hiring a Head of Community to turn our current set of programs into a function that helps millions of people build real skills with Claude, measurably growing retained users and product adoption. 

You'll lead and grow a global team that covers ambassadors programs, regional community leads, and enterprise champion programs. Your job is to give this team a sharp operating model and a measurement framework that ladders our initiatives to business outcomes, so users can get the most out of Claude. You'll build community across audiences, seniority levels, functions, and roles: enterprise buyers and executive sponsors, developers and technical practitioners, and the knowledge workers in between. This role sits at the intersection of Product, Sales, PMM, Brand, and Comms.

Key responsibilities

• Own the global community strategy and operating model: the audience thesis, the portfolio of programs, and what's built centrally vs. run in-region

• Lead, coach, and scale a global team of program and regional owners; hire the gaps, set the bar, and develop community-native operators 

• Define the measurement framework that replaces activity metrics: partner with Product and Data Science to define success metrics and segment the base (non-user → occasional → high-value daily) — with recurring retained users and product adoption as the top-line outcomes

• Build community across the full range of audiences and seniority levels, with programs and voice tuned to each without fragmenting the experience

• Connect bottoms-up adoption to enterprise expansion: architect the champions, train-the-trainer, and partner ecosystem motions that turn power users inside accounts into org-wide adoption, and integrate them into how Sales and CS run strategic account plans

• Bring training, certification, enablement, and community help together into one engine that scales through champions and partners — so users experience a single path to skill-building with Claude

• Partner tightly with Brand and Comms to keep sentiment and awareness healthy: define where community shows up in Anthropic's brand and how we best serve our users

• Align community strategy proactively with product direction, launches, and pricing & packaging — owning community's job pre-launch, at launch, and post-launch, and proving it drives value for our users

Minimum qualifications

• Have built and led a community or customer advocacy function at a company where community was a growth lever, not a cost center — and can point to the retention, adoption, or expansion outcomes it drove

• Have led and developed a distributed team of program owners and regional leads accountable for commercial impact

• Think in funnels and segments as naturally as you think in programs: you're comfortable putting your name on a metric in a QBR and defending how community moved it

• Have connected self-serve, bottoms-up adoption inside large accounts to enterprise expansion, and can articulate exactly where community sits in that motion

• Can flex your playbook across very different audiences — a technical, API-first developer community and an enterprise executive buyer community are different jobs, and you've done versions of both

• Operate as an integrated marketer: you've worked day-to-day with cross-functional teams and have strong opinions about how community stays customer-first

• Are comfortable partnering with Product and Data Science to define usage quality, instrument it, and hold your team to it

• Write and communicate clearly, hold a room with both a Staff engineer and a CIO, and are energized by ambiguity and building at speed

Preferred qualifications

• Run community or advocacy at a company operating both a PLG / self-serve motion and an enterprise sales motion at the same time

• Built or led a recognized champions, ambassadors, or advocacy program at a company known for the model

• Experience with developer tools, infrastructure, or AI products, and credibility with technical audiences

• Built the measurement plumbing for a community function before including cohorting, attribution, and usage segmentation 

• International experience standing up or scaling community in-region (EMEA, Japan/APAC) with a clear philosophy on what runs centrally vs. locally

• A track record of listening to communities and building user trust through hard moments alongside a Comms team

• Background spanning more than one of: community, customer marketing, developer relations, customer education/enablement, or growth

Annual Salary: 400000 - 400000 USD