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Fanatics

China-based licensed sports merchandise retailer

Senior Manager - VIP Acquisition Strategy & Growth

Growth MarketingUpdated on Nov 14
Full-timeNew York, NY, USA$133k - $167k

About the Job

Requirements

  • At least 5 years of experience in betting, gaming, or a comparable consumer business, ideally in acquisition, growth, customer relationship management, or high-value customer operations.
  • An analytical foundation, with comfort working directly with data, building dashboards, and defining metrics.
  • Working fluency with SQL, a customer relationship management system such as Salesforce, and a business intelligence environment.
  • A track record of owning a recurring operating cadence, including reporting, weekly planning, and target setting.
  • Experience designing and interpreting tests and acting on their results.
  • Familiarity with sportsbook and casino players and what high-value customers value in each product.
  • Ability to work effectively with analytics resources and front-line sales teams outside the direct reporting line.
  • Commitment to Responsible Gaming and to programs that prioritize customer wellbeing over commercial outcomes.
  • Ability to communicate data-based recommendations clearly to technical and executive audiences.
  • Self-direction, strong organization, and comfort with ambiguity.

Responsibilities

  • Own the lead pipeline, including prospect ingestion, enrichment, scoring, ranking, and tiering.
  • Develop initiatives to identify new leads and acquire customers.
  • Expand the top of the funnel through new lead sources and partnerships.
  • Set the weekly contact plan and route outreach across executives and scaled channels.
  • Build and run the acquisition testing agenda across offers, messaging, and cadence.
  • Define differentiated acquisition approaches for sportsbook and casino prospects.
  • Own acquisition reporting, consolidate it into a single dashboard, and maintain it with analytics partners.
  • Set and track weekly and monthly acquisition targets and report performance against plan.
  • Serve as the strategic and data resource for acquisition executives.

Desired Qualifications

  • Experience in acquisition, growth, customer relationship management, or high-value customer operations is ideally suited to the role.

About the Company

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Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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