Principal Product Marketing Manager

Tekmetric is the leading platform for the automotive repair industry and we are growing fast. Having crossed $100M in ARR, we have a clear line of sight to $300M in the next 24 months. We have a core shop management platform that thousands of auto repair shops depend on every day, a growing suite of add-on products including payments and marketing, and more in the pipeline.

That growth creates real complexity — and we are building a product marketing function to match it. This Senior Product Marketing Manager role is a high-ownership IC position at the founding moment of that function. Where the Sr. Director sets the strategy, builds the function, and leads the team. This role is where the work gets done – owning meaningful execution across positioning, commercialization, enablement, and impact for your assigned product area. You will report to the Sr. Director of Product Marketing and do the research, build the frameworks, coordinate the launches, and track whether it's actually working.

If you want to own important work, operate with real autonomy, and leave a mark on how a market-leading company goes to market — this role was made for you.

What You'll Do

Own Market Validation and Obsess About Customer Insights

You will own market and customer research insights for the area of the product you own. This includes:

• Conduct rapid messaging tests to identify the winning message
• Identify core product / service needs amongst existing customers and shops not yet using Tekmetric. Synthesize these insights into executive-ready deliverables that informs company, product, and customer strategy
• Develop deep competitive insights across product, service, marketing, positioning/messaging. Identify competitors by direct vs. indirect competition, informing enablement, acquisition, and sales strategy
• Validate the market, product bets, and positioning to inform GTM
• Share these insights regularly with Product and establish yourself as a trusted partner across the entire product development lifecycle, not just GTM

Own Positioning and Messaging for Your Product Area

You will be the person who knows the buyer better than anyone else in the room and translates that knowledge into sharp, differentiated positioning that the whole company draws from.

• Run customer interviews, win-loss conversations, and ongoing competitive research independently — you don't wait to be pointed at sources
• Build and maintain positioning and messaging frameworks for assigned products and segments, grounded in buyer language and validated against real sales conversations
• Write the narratives that sales uses to win, marketing uses to build campaigns, and CS uses to drive adoption — and own them well enough to defend every word
• Keep messaging current as the product evolves, the competitive landscape shifts, and new buyer insight surfaces

Execute Go-to-Market for Your Products

You will take products from ready-to-ship to ready-to-win. You own the launch plan and you're the one who makes sure every team shows up with the same story.

• Build integrated launch plans covering positioning, enablement, campaign inputs, and success metrics — and drive them to completion without being managed through it
• Participate in roadmap conversations to support and influence launch readiness
• Coordinate across Sales, CS, and Demand Generation so launches land consistently. You're the connective tissue, not the air traffic controller waiting for reports
• Track adoption and win rate signals after launch and bring what you learn back into messaging before the next cycle starts
• Contribute to pricing and packaging decisions for your product area — bringing buyer and competitive intelligence into the conversation and pressure-testing assumptions with data

Enable GTM Teams to Win

• Create battle cards, objection-handling guides, and sales plays that are sharp enough to hold up in a real sales conversation
• Build persona-specific content that helps reps and CS speak the buyer's language in the moment they need it
• Partner with the Revenue and Customer Enablement teams on adoption and GTM readiness across customer-facing teams

Measure What Matters

• Define success metrics before the work starts, not after — pipeline influence, win rate movement, adoption rates, and expansion signals
• Report on business outcomes, not activity: launches shipped and decks built are not the scorecard
• Use data to identify what's working, close the loop, and sharpen the next thing you build

What You'll Bring

• 7+ years of product marketing experience in B2B SaaS, with a track record of owning positioning, launches, and enablement end-to-end
• A commercial mindset — you measure your work in pipeline, win rates, and revenue impact, not assets delivered or launches shipped
• Deep research and synthesis skills — you know how to get inside the buyer's world and turn what you learn into sharp, defensible positioning
• Proven ability to coordinate and execute launches across cross-functional teams without being managed through it
• Familiarity with pricing and packaging decisions — you've been close enough to the process to have a point of view and contribute meaningfully, even if you haven't owned it end-to-end
• Exceptional written communication — your messaging frameworks hold up in a sales call, a campaign, and a leadership review
• Comfort operating in ambiguity — you build structure around moving targets and don't wait for perfect information to start moving
• Active, meaningful use of AI in your day-to-day workflow — specific tools, specific use cases, a real point of view on where it extends your judgment and where it doesn't
• Vertical SaaS experience strongly preferred — experience selling into SMB or trades verticals is a meaningful advantage 

Who You Are

Successful candidates will also demonstrate many of the characteristics that our core values represent:

• Build things that matter: You have a love of building something new or improving on current processes and care about making a positive difference.
• We’re all entrepreneurs: You love learning new things and are comfortable working in a startup-like, dynamic environment -- moving quickly, even in the face of ambiguity. You are a self-directed leader who can jump in, structure their own work, and figure out how best to execute a plan yourself and with others. At Tekmetric our leaders are all players and coaches.
• Yes before no: You keep an open mind and are excited about new ideas and helping others actualize their ideas. You are intellectually curious and analytical in a strategic context.
• We matter to each other: You care about people and see the success of one is success for us all. You are a highly ethical individual with unquestioned integrity and the experience, confidence, and stature to protect confidential information in a growing company.