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Allwyn UK

UK National Lottery operator

Retail Growth Executive - Retail Sales - Region 5

Full-TimeUpdated on 10/23/2026
No salary listed
Mid
Darlington, UK
In PersonOn-site; travel across the assigned territory and wider regions when required.
Sales & Account ManagementField Sales

About the job

Requirements
  • Previous sales or customer service experience; field experience is desirable but not essential.
  • Strong sales and commercial acumen.
  • Confidence and articulation when speaking with retailers, with the ability to build relationships through a consultative approach.
  • Experience with face-to-face consultative selling.
  • Ability to use IT packages and flexibility in using different packages.
  • Ability to analyse data and provide insight to customers.
  • Ability to deliver effective training to people at all levels.
  • A full UK driving licence and flexibility to travel across the assigned territory and wider regions when required.
Responsibilities
  • Develop a strong understanding of the territory, retailers, and competitors to drive sales and returns to good causes.
  • Support the Annual Business Plan by delivering key messages and marketing updates to the retail network.
  • Support Retail Sales Team objectives and review progress against agreed measures, working across territories and divisions where required.
  • Bring retail insight and new ways of working into Allwyn.
  • Deliver Retail Key Performance Indicators through ownership of territory management plans and preparation for store visits within the assigned territory.
  • Drive high in-store standards and deliver key messages.
  • Build and maintain relationships in the assigned territory to drive in-store execution and retailer advocacy of The National Lottery.
  • Gain retailers’ commitment to comply with player-protection requirements through the Retail Training Centre.
  • Drive personal development through a Personal Development Plan and the Learning and Development programme.
  • Deliver retail revenue and marketing plans by supporting and growing in-store standards and advocating the commercial value of The National Lottery to drive sales and returns to good causes.
Desired Qualifications
  • Field sales experience is desirable but not essential.

About the company

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Allwyn UK

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Website

Allwyn UK is a lottery operator and consumer entertainment company. It operates the UK National Lottery across retail and digital channels under a regulated license. The business serves players, retail partners, suppliers, and public stakeholders connected to lottery products and operations. Its operating model joins digital product and technology with retail distribution, game operations, security, compliance, marketing, customer care, and responsible-play controls. Work spans product, engineering, retail partnerships, operations, security, compliance, analytics, marketing, and customer service.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

N/A

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Simplify's Take

What believers are saying

  • Q2 2026 UK revenue rose 2% to €236m; EBITDA jumped to €23m.
  • Powerball launched in July 2026, expanding UK lottery appeal with a record £300m jackpot.
  • August 2026 court defeats for TNLC and Northern & Shell removed major legal overhang.

What critics are saying

  • Allwyn UK still faces regulator scrutiny if weekly good-causes returns miss £60m by 2034.
  • Phil Walker’s September 2026 interim appointment signals leadership churn during a delicate integration phase.
  • A future licence challenge or compliance failure could threaten the National Lottery franchise itself.

What makes Allwyn UK unique

  • Allwyn UK holds the Fourth National Lottery licence through 2034.
  • It operates 43,500 UK retail partners plus upgraded website and app.
  • Its £450m transformation created proprietary lottery infrastructure, draw formats, and broadcast operations.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Disability Insurance
  • Paid Vacation
  • 401(k) Company Match
  • Parental Leave
  • Performance Bonus

Company News

Sports Betting Community.com
Oct 20th, 2026
UK National Lottery under review by audit watchdog.

UK National Lottery under review by audit watchdog. Published on: 20th October 2026 | Last updated: 20th October 2026, 1:45 pm The UK National Lottery will undergo an audit review by the National Audit Office (NAO), which will look into how effective the Gambling Commission and the Department for Culture, Media and Sports (DCMS) have been in handling the licence transition and their oversight duties. The fourth licence to operate the lottery was won by Allwyn UK following a tender application against main rival Camelot, which had been operating the lottery since 1994. Coming into effect in 2024, Allwyn had promised to double good causes contributions from £30m to £60m per week, or £3.2bn per year, by the end of its 10-year contract. Yet to be achieved, granted the operator is still in the second year of its tenure, some have called Allwyn's commitment as ambitious. But this is to be expected from a company like Allwyn, Editor of SBC News Ted Orme-Claye said, with the commitment highlighting the importance of the contract for the operator and setting a clear standard for the rest of its 10-year tenure. "I think that Allwyn in general is a very ambitious company. This really just speaks more to their group-wide ambitions of being a lottery entertainment company. They know that getting that UK lottery tender was a really big moment for them a couple of years ago," Orme-Claye said for the iGaming Daily podcast. "They'd already established themselves as a prominent operator in other markets. The Czech Republic, Greece, building up a bit of a presence in North America as well. Getting that UK contract was a really big moment for them. "I think they wanted to set that target very early to set a precedent throughout the rest of the 10-year license." It is worth noting, however, that good causes contributions came to an almost decade-long drop between April and June this year, standing at £377.2m according to official Gambling Commission data. The reasons behind this could be various, but it would not aid Allwyn once scrutiny of its licence management starts building up, Viktor Kayed, Senior Journalist at SBC News, added. "It does raise a question when performance falls behind expectations that underperformance could have a lot of reasons behind it. "It could be the economic environment in the UK itself, it could be the jackpot cycles. If Lottery Daily is looking at the operator, it could be how those games are being marketed and delivered to market. "However, the drop from April to June being the lowest quarterly figure in a decade will definitely not help Allwyn's case whenever further scrutiny arises in the future." The assessment by NAO, which will continue until Spring 2027, will look at whether the Commission and the DCMS have put an effective framework in place to ensure that contributions are maximised, including support for the licence transition and the design of the award process itself.

Gaming Newsroom
Oct 2nd, 2026
Allwyn UK hosts second Participant Protection Conference, bringing together experts to discuss the future of responsible play.

Allwyn UK hosts second Participant Protection Conference, bringing together experts to discuss the future of responsible play. Leaders from across the lottery, research and regulatory sectors gathered in London to explore the latest evidence, insights and best practice in responsible play - Sessions focused on lottery literacy, neurodiversity, a... Oct 02, 2026 · 10:56 AM · Peter Tolan * Leaders from across the lottery, research and regulatory sectors gathered in London to explore the latest evidence, insights and best practice in responsible play - * Sessions focused on lottery literacy, neurodiversity, and product risk, helping advance understanding of participant protection across the sector - Allwyn UK, operator of The National Lottery, this week hosted its second Participant Protection Conference titled 'Evolving Participant Protection: Evidence, Insight & Action'. The event brought together regulatory leaders, academics, researchers and industry experts to explore the latest evidence, insights and best practice in responsible play. Held at Kings Place in London, the conference featured contributions from leading voices across research, regulation and industry. Discussions focused on how research, accessibility and behavioural insights can support positive player experiences while helping organisations strengthen their overall approach to participant protection. The day included: * A keynote address from Sarah Gardner, Acting CEO of the Gambling Commission, who noted that Allwyn UK's commitment to strengthen participant protection as part of its bid to operate The National Lottery is now being delivered and progressing. * Opening remarks from Allwyn UK Interim CEO Phil Walker on Allwyn UK's ambition to grow The National Lottery responsibly, and the importance of collaboration and open, honest evidence sharing. * A Lottery Literacy Workshop led by Dr Richard Wood, an internationally recognised expert in player behaviour. * A session led by world leading expert in the psychology of gambling, Dr Jonathan Parke, which explored the characteristics of product risk. * A panel exploring neurodiversity and responsible play, with Clare Palmer from IFF Research, Sarah Fox from the Gambling Commission and Liam Hassell from Hassell Inclusion. The event comes as Allwyn UK continues to build on its ongoing transformation of The National Lottery. Recent participant protection initiatives include: * The continued development of Operation Guardian, Allwyn's retail mystery shopping and knowledge-check programme. * The introduction of a 10-Scratchcard purchase limit in 2024. * The recent expansion of Allwyn's standalone Responsible Play website. * New digital controls brought in on The National Lottery website and app, including an enhanced interventions programme for potentially at-risk customers and a £50 first-deposit limit for new online customers. Peter Tolan Peter Tolan is an Editor at Gaming Newsroom, where he tracks the high-velocity shifts in the global gaming and tech markets. With a background in digital media and a focus on industry Evolution, Peter specializes in breaking down complex trends into actionable intelligence. From the front lines of esports to the integration of cutting-edge tech like AI and Fintech within the gaming ecosystem, Peter provides a "Zero Fluff" perspective on the stories shaping the future of play. Since joining the HIPTHER network, he has become a go-to source for analysis on emerging technologies and the changing landscape of the European and global gaming markets.

Audiovisual News
Sep 28th, 2026
How INFiLED and BBC Studioworks transformed the National Lottery live broadcasts.

How INFiLED and BBC Studioworks transformed the National Lottery live broadcasts. Posted by Editor | Sep 28, 2026 | 0 | When National Lottery operator Allwyn UK required a new broadcast home to handle high-stakes live draws six nights a week, BBC Studioworks delivered a purpose-built facility at London's iconic BBC Television Centre, anchored by an ultra-flexible LED backdrop from INFiLED. Project overview & broadcaster requirements. National Lottery draws represent some of the most strictly regulated live programming in British television. With the transition to Allwyn UK as the National Lottery licensee, the production required a dedicated broadcast studio capable of handling multiple distinct lottery game formats from a single footprint, six days a week. BBC Studioworks - the commercial production facilities arm of the BBC - needed a studio infrastructure that offered instantaneous digital set re-theming between game draws, 24/7 technical reliability, and an optical setup that completely mitigated camera-sensor artifacts in a compact studio environment. Engineering hurdles: compact footprint & Moiré prevention. Operating a live multi-camera broadcast in a compact space presented significant technical challenges: * Moiré Distortion Risk: Because physical draw machines, presenters, and robotic camera pedestals operate in close proximity to the backdrop, the overlap between camera optical sensors and the LED pixel grid created severe moiré risks. * Multi-Game Rebranding: Every lottery draw demands a distinct visual brand identity, requiring instantaneous digital transformation without moving physical flats or lighting fixtures. * Zero Downtime Tolerance: With continuous weekly transmissions, the display platform required robust thermal dissipation, failover redundancy, and hot-swappable on-site spares. * Uncompromising Delivery Schedule: The studio migration had to occur without disrupting existing lottery transmission schedules. The solution: 1.95mm DBmk2 with Brompton processing. To eliminate optical distortion and guarantee colour fidelity, BBC Studioworks installed two 5m x 3m INFiLED DBmk2 LED walls joined at a 90-degree right angle. The 1.95mm fine pixel pitch - paired with Panasonic UE-150A cameras configured with shallow depth of field, large sensors, and optical low-pass filters - completely eliminated moiré artifacts across all robotic pan-and-tilt angles. Ahead of integration, INFiLED provided demo cabinets to the BBC Studioworks engineering team alongside Brompton Technology engineers. This bench testing allowed the team to map color gamuts, calibrate latency, and fine-tune genlock synchronization across the Ross Ultrix routing pipeline prior to studio commissioning. Mechanical installation was accelerated through DBmk2's quick-lock rigging and magnetic cabinet alignments. "We're now quite a few months into having the studio up and running, and Allwyn UK, our client, couldn't be happier. The INFiLED screens, and their content, form the majority of the visual appearance of the production, and clarity and quality have been key. INFiLED's great aftersales support means any issues are resolved quickly and efficiently." Tim Wood, Head of Television Centre, BBC Studioworks Operational impact. The facility provides 24/7 technical stability for Allwyn UK's six-day-per-week live schedule[cite: 1]. By shifting physical scenic production into dynamic digital graphics, BBC Studioworks achieved an agile broadcast workflow capable of instantaneous rebranding between draws, setting a benchmark for compact studio environments[cite: 1].

EGR Global
Sep 9th, 2026
Former Playtech exec becomes Allwyn's head of responsible gaming.

Former Playtech exec becomes Allwyn's head of responsible gaming. Francesco Rodano joins the UK National Lottery operator after more than a decade with Playtech, where he led work on the supplier's BetBuddy tool 09/09/2026 You're reading subscriber-only content Unlock full access to this insight

AVAZ
Aug 27th, 2026
Allwyn net revenue surges 27% as PrizePicks drives Q2 growth.

Allwyn net revenue surges 27% as PrizePicks drives Q2 growth. Allwyn has reported another strong quarter, with PrizePicks helping to drive significant revenue growth across its expanding global business. Allwyn delivered 27% year-on-year net revenue growth in Q2, largely driven by acquiring a majority stake of US DFS operator PrizePicks in January. In its Q2 results, released on Thursday, Allwyn reported net revenue of €1.25 billion, significantly ahead of the €979 million generated in the same quarter of last year. Adjusted EBITDA also surged 29% from €355 million to €458 million, with margin edging up to 36.8% from 36.3%. When excluding that acquisition, as well as the impact of higher gaming taxes in Austria, Allwyn's Q2 revenue grew 5% year-on-year, while adjusted EBITDA rose 9%, when also considering a higher licence fee amortisation at LottoItalia. Allwyn CEO Robert Chvátal said the company's Q2 growth reflected continued momentum across its core markets, along with a strong contribution from PrizePicks and progress on its broader growth strategy. The company has reaffirmed its group outlook for FY26, with net revenue growth of mid-to-high 20% revenue growth (before around €60 million in one-off impacts) and an adjusted EBITDA margin of approximately 37%. "We remain confident in our ability to deliver sustainable growth, strong cash generation and attractive shareholder returns over the long term," Chvátal said. Allwyn's regional performance in Q2. Alongside its acquisition of PrizePicks, Allwyn attributed its strong Q2 performance to "continued momentum" in continental Europe, where net revenue increased 4% year-on-year to €731 million. Net revenue from the region grew 6% year-on-year when excluding the impacts of the higher gaming taxes in Austria, with Allwyn noting this was the final quarter that will see a year-on-year headwind. The continental European growth was partially offset by UK growth of just 2% to €236 million. Despite the modest revenue growth, UK profitability improved with adjusted EBITDA rising from €6 million to €23 million, benefitting from the completion of the National Lottery technology transformation. Chvátal highlighted continued investment in product development, saying: "These included new or enhanced draw-based lottery games in Austria, the Czech Republic and the United Kingdom, where we are proud to be the first operator outside the US to offer Powerball, one of the world's largest jackpot games." Driven by the PrizePicks acquisition, North American net revenue rocketed from €54 million to €294 million, while adjusted EBITDA reached €104 million. PrizePicks net revenue increased 3% year-on-year on a standalone constant currency basis. Chvátal added: "In North America we continue to rapidly develop PrizePicks' offering, enabling players to combine PlayerPicks with a TeamPick within a single line-up, integrating prediction markets alongside DFS and helping to deepen engagement and expand the ways in which customers can play." Sports betting and iGaming offset lottery decline. Allwyn's lottery revenue fell 2% to €498 million in Q2, with the company attributing this to favourable jackpot cycles in the comparative period. This effect was most apparent in continental Europe, where lottery revenue decreased 5% to €262 million. Lottery revenue in the UK increased 2% to €236 million. However, sports betting and iGaming net revenues increased by 12% and 24% respectively. Sports betting growth was driven primarily by the Fifa World Cup. Betano, in which Allwyn holds a minority stake, grew its total revenue 26% year-on-year on a constant currency basis. Yet, Allwyn's share of Betano's net income was 3% lower year-on-year at €61 million, reflecting below-EBITDA items in Q2 and the same period of last year. Following the conclusion of Q2, Allwyn agreed to increase its interest in Next Lotto, an online reseller of German state lottery games, to 64.53%, giving the company a controlling interest. Change in Allwyn's UK leadership. Last week, Allwyn UK announced its CEO Andria Vidler was to step down on 7 September, with industry veteran Phil Walker to take over on an interim basis. Sources close to the company said Walker's experience makes him well placed to steer the business as Allwyn UK searches for a permanent replacement for Vidler. Walker said: "I am excited and proud to be taking up the baton from Andria and joining such a vital national institution at this important stage of its growth journey."