Marketing Customer Engagement Lead Analyst

The Marketing Customer Engagement Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities:

• Partners with internal teams to ensure marketing strategies are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses impacts and potential need for additional testing to ensure overall channel integrity.
• Recommends engagement strategies across multiple partners including balance transfer and spend programs.
• Collaborate with insights team to assess competitive landscape and drive best in class marketing.
• Collaborate with business partners to execute and launch new campaigns/initiatives that drive greater customer engagement and mitigate attrition.
• Make decisions and recommendations based on portfolio trends and other key data.
• Identify and manage issues to resolution.
• Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
• Manage internal legal and creative reviews and approvals for marketing campaigns including agent scripting and online experience.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• Professional Background: 6–10 years of progressive marketing experience within retail banking, cards/payments, or financial services.
• Campaign Management: Proven track record of independently managing complex, multi-channel customer engagement and retention campaigns from inception to post-launch optimization.
• Project Management & Execution: Advanced organizational and project management capabilities, with demonstrated success managing multiple concurrent deliverables in a fast-paced environment.
• Analytical Capability: Experience interpreting customer data, KPIs, and campaign performance dashboards to guide strategy and present actionable recommendations.
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience).

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Preferred Competencies & Skills:

• Demonstrated experience with credit card marketing programs (spend stimulation, balance transfers, lifecycle engagement).
• Exceptional communication, negotiation and executive presentation skills with the ability to influence cross-functional partners and leadership.
• Strong problem-solving mindset with high accountability, agility and attention to detail.
• Familiarity with marketing automation tools, CRM systems and regulatory approval workflows.

#LI-JR5

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Primary Location:

Schaumburg Illinois United States

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Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Oct 23, 2026

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Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.