Enterprise Account Executive

Britannic and Mitel launch Sovaris, sovereign uk-hosted UC & CX platform. Molly Edwards 23rd June 2026 Providing organisations with choice and flexibility for sovereign communications. Guildford, UK, 16th June 2026 - Britannic Technologies, a UK-based systems integrator and managed service provider, today announced a collaboration with Mitel to launch Sovaris, a UK-hosted sovereign communications platform. The solution combines Mitel's enterprise communications technology with Britannic's private cloud infrastructure, NetX communications control, systems integration and managed services capability. Demand for sovereign technology solutions continues to accelerate, particularly in the public sector, healthcare, financial services, and defence organisations. Amid increasing regulatory pressures, cyber resilience requirements, cloud concentration risk concerns and a growing emphasis on the need for operational independence in critical infrastructure. Gartner predicts that by 2030, more than 75% of enterprises outside the United States will have a digital sovereignty strategy supported by a sovereign cloud approach. Sovaris is more than just a hosting model; it is a control layer for voice, unified communications, data, and customer engagement systems. Designed for organisations to minimise operational risks, enhance resiliency and streamline their communications infrastructure. Providing choice and flexibility across public, private and hybrid cloud environments, while retaining control over how critical services and data are hosted, managed, and secured. All backed by UK expertise and a communications platform engineered to deliver 99.999% availability across SIP and telephony services, It combines Mitel's high-availability communications platform with Britannic's UK-owned and developed NetX communications control and orchestration layer, enabling organisations to modernise telephony and customer engagement environments without wholesale replacement of existing investments. Customers can access capabilities including AI-powered analytics, real-time language translation, call branding, workflow automation and intelligent customer engagement tools. In contrast to UCaaS and contact centre platforms delivered primarily from public cloud environments, Sovaris complements existing UCaaS ecosystems by providing a sovereign deployment option for organisations requiring UK-hosted communications infrastructure, enhanced control over voice and signalling and greater operational independence. Jonathan Sharp, CEO of Britannic Technologies, comments, "Organisations increasingly recognise that communications, customer interaction data and AI-driven insights are strategic assets that directly influence operational performance, customer experience and resilience. Britannic Technologies Limited selected Mitel because of their proven ability to deliver highly resilient, mission-critical communications environments at scale, where availability, reliability and business continuity are non-negotiable. Their private-instance architecture, innovation roadmap and enterprise-grade reliability make them an ideal long-term partner for its sovereign communications strategy. Its partnership spans more than 24 years and is built on a shared commitment to resilience, innovation and customer success. By combining Mitel's communications platform with its UK-developed NetX control and orchestration layer, private cloud infrastructure and managed services expertise, Sovaris enables organisations to modernise communications while maintaining security, compliance and operational control." "Mitel are incredibly proud to support the launch of Sovaris alongside Britannic and it is a natural evolution of our long-standing partnership. By combining Mitel's proven, enterprise-grade communications platform with Britannic's sovereign UK cloud and NetX innovation, we're giving organisations the confidence to modernise while retaining full control, resilience and compliance. This offering is a powerful example of how we're helping customers navigate increasing regulatory and operational demands without compromising on innovation or customer experience," comments, Stuart Aldridge Head of UK, Ireland & South Africa at Mitel. Learn More About Sovaris About Britannic Technologies. Britannic Technologies is a UK-based systems integrator, technology innovator, managed services provider and outcome-focused transformation partner, trusted by organisations across the public and private sectors. With more than 40 years of experience, Britannic designs, integrates, delivers and manages communications, customer experience, AI, networking and cyber security solutions that connect people, processes and data. Through a consultative, outcome-led approach, Britannic helps organisations improve customer experience, increase operational efficiency, strengthen resilience and accelerate digital transformation. Through its UK-hosted communications platforms, managed services expertise and proprietary NetX technology, Britannic enables organisations to modernise operations while maintaining security, resilience, compliance and operational control required for business-critical environments. Supporting public cloud, private cloud and hybrid deployment models, Britannic provides the flexibility and operational support organisations need to achieve their strategic objectives.

Mitel, a business communications provider, is helping hospitality operators modernise their communications infrastructure to address operational inefficiencies. Research by Frost & Sullivan found that 70% of hospitality organisations experience communication breakdowns, with 72% citing poor system integration as a major challenge. Mitel's solutions connect staff, guests and systems across properties using AI-enabled automation, mobility and property management integrations. The company offers flexible deployment models including on-premises, cloud and hybrid options. Its portfolio includes Mitel Workflow Studio for AI-powered workflows and upcoming products like the H60 AI DECT headset for hands-free voice commands. The company, which powers over two billion business connections globally, showcased its hospitality solutions at HITEC 2026 in San Antonio, Texas.

Mitel has appointed Ben Macdonald as Vice President, Global Channel Go-to-Market, underscoring its commitment to partner-led growth as demand for hybrid communications solutions accelerates. The appointment reflects Mitel's continued investment in its channel ecosystem, which comprises over 6,000 partners globally. Macdonald brings extensive experience building partner-led models across unified communications, security and SaaS markets. Most recently at Owl Labs, he transformed the company into a channel-led B2B growth model, securing major enterprise wins through alliances with Microsoft and Lenovo. He previously held senior channel roles at Poly, Juniper Networks and Ekahau. The hire comes as the market enters what analysts call one of the largest communications refresh cycles in a decade, with 68% of businesses using systems over seven years old.