Associate Social Planning Director
Dentsu
Associate Social Planning Director
Dentsu
Marketing analytics and digital advertising solutions
Job Description:
Key responsibilities:
Reports to the Integrated Strategy Manager. Supports the broader Integrated Strategy team
Aids in research on business | industry | consumer | cultural | competitive trends through initial data collection. Assists senior team members in synthesising market/marketing intelligence data into insightful trends and implications. Works with the Integrated Strategy Manager to publish on-going trends reports to the team and the broader organisation
Aids with research on industry competitors and compiles SWOT analysis of competitive capabilities and strategic consulting offerings. Monitors, tracks and updates competitive analysis/profiles on an ongoing basis
Aids in the development of thought-leadership through sourcing content, conducting research and performing data collection and analysis
Supports Integrated Strategy members in the development and execution of integrated strategy and ideation workshops
Provides programme and project management support to team members for integrated strategy and consultative initiatives
Location:
Shanghai - Haisu PlazaBrand:
IsobarTime Type:
Full timeContract Type:
Fixed Term Contract (固定期限)Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.
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